Empowering Communities

Expanding access and delivering opportunity

At Instacart, we empower people, businesses, and communities to thrive. Every day, we help local businesses grow, create rewarding earnings opportunities for shoppers, and help ensure more people can access the nutritious food they need to live healthy lives.

Expanding access to nutritious food

We’re committed to helping everyone access the nutritious food they need and tapping the power of nutrition to improve health outcomes. That’s why we launched Instacart Health, a new initiative designed to deliver the ingredients for healthier living.

With Instacart Health, we’re introducing new technologies, leading cutting-edge research, expanding our advocacy, and forging new partnerships — all focused on expanding access to nutritious food, making healthy choices easier, and improving health outcomes.

Instacart Health
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Our partners include:

Impact Partnership for a Healthier AmericaImpact Feeding AmericaImpact No Kid HungryImpact The Alliance to End HungerImpact Loaves & Fishes

Helping local businesses thrive

We create innovative technologies that help grocers and retailers bring their businesses online and serve their local communities. We also work closely with emerging food brands to help them reach new customers.

In the process, we’re helping local businesses and entrepreneurs grow their companies and create more jobs in their communities.

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Grocery Jobs Created

Delivering for the shopper community

Shoppers are an integral part of the Instacart community. Every day, they help their communities share love through food. We’re committed to providing approximately 600,000 Instacart shoppers the same level of support they give customers every day. This includes:

  • Flexibility to shop whenever and wherever is best for their schedule
  • Rapid access to earnings with instant cashouts
  • A first-of-its-kind zeroed-out tip protection program
  • A safety toolkit including real-time safety alerts
  • The Cart Star rewards program featuring cash-back on gas and discounted backup care for children, pets or seniors
Our commitments
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In the News

Downloadable Resources

Instacart Overview

Introduction to Instacart

A brief overview of Instacart’s mission, business and partnerships.

Instacart’s 2023 Economic Impact Report

An analysis of Instacart’s economic impact for retailers, brands, shoppers, and customers.

Expanding Access to Nutritious Food

Introduction to Instacart Health

A brief overview of the Instacart Health initiative and related products, partnerships and policy advocacy.

Instacart Health Policy Agenda

Instacart’s policy priorities and advocacy commitments related to hunger, nutrition and health.

Helping Local Business Thrive

Executive Summary: Study on Instacart’s Grocery Industry Impact

Summary of 2021 NERA research on the Instacart effect on grocer revenue and job creation

Instacart Business One-Pager

A brief overview of Instacart Business and Instacart's history of supporting small businesses

Delivering for the Shopper Community

National Shopper Survey

A brief overview of shopper demographics, sentiment, and motivations.