Instacart
Open Menu

Delivering the future of grocery

Our Story

Bringing grocery online—take a look into our journey.

2012

Founded by Apoorva Mehta, Max Mullen and Brandon Leonardo, Instacart launches in the San Francisco Bay Area helping to deliver food from local grocers.

2013

The Express membership program is introduced, offering customers unlimited free delivery for a low monthly subscription fee.

2014

Instacart scales to 10 additional major metropolitan cities, including launches in New York City, Los Angeles and Portland.

2017

Instacart goes nationwide by partnering with key US grocery retailers while also expanding to Canada. That same year, the Instacart Ads business launches.

2018

Instacart acquires Unata–a Toronto-based tech platform powering grocery e-commerce websites–and launches its first enterprise offering for retailers including grocers.

2020

Instacart expands to serve new verticals including beauty, electronics and pets while growing the Instacart Shopper community to more than 500,000 across the US and Canada.

2021

Instacart expands EBT SNAP payment integration nationwide, then acquires FoodStorm and Caper AI to bolster retailer technology offerings—all while welcoming new CEO Fidji Simo.

2022

Instacart launches Instacart Platform, a full suite of end-to-end solutions, enabling retailers to grow their businesses.

Serving Generously

Our value to serve generously extends to the communities where we live and work. We’re on a mission to create a world where everyone has access to the food they love, and partnering with great nonprofits helps us make that a reality.

Feeding America®

Instacart is proud to be a Guiding Partner to Feeding America®, the nation’s largest domestic hunger-relief organization. To date, we have donated nearly 7 million meals to Feeding America via charitable donations and giving campaigns.

Boys & Girls Clubs of America

In 2021, Instacart partnered with five Boys & Girls Clubs of America on a summer meals program that helped combat food insecurity in local communities by providing snacks, meals and groceries to more than 8,500 youth and their families.

No Kid Hungry

In partnership with No Kid Hungry and the University of Kentucky, we kickstarted a research project to better understand how we can improve online grocery to meet the needs of low-income families.

World Central Kitchen

Instacart supports the World Central Kitchen (WCK) Climate Disaster Fund which provides meals to people whose lives have been turned upside down by climate-related disasters.

Our Leadership