In-Store mode: Deliver an omnichannel experience
In-Store joins Delivery and Pickup as the newest option for customers, turning the app into a valuable companion as customers shop in stores. Make shopping more affordable, efficient and inspiring.
In-Store mode for the Instacart app and Storefront
Now available for IC app and your Storefront or Storefront Pro app, In-Store mode enables you to deliver personalized experiences to your in-store customers.
Retailer & Customer Benefits
Increase customer loyalty
Give customers more reasons to make you their first choice
More opportunities to engage with your loyalty program
Provide loyalty pricing and benefits
Offer easy access to loyalty card at POS
Surface digital load-to-card coupons
Buy It Again enabled with online and offline purchases
Grow in-store sales
Use your most flexible in-store marketing surface to drive upsells, cross-sells and frequency
Digital flyer distribution through the app
In-app placements
Smart shopping lists with aisle locations
Search and browse items with stock levels
Provide nutrition and dietary information
Gain a 360° customer understanding
Build a comprehensive view of the customer journey
Loyalty linkage data passback
Feature metrics
Convert an in-store list to a delivery or pickup cart
More Customer Benefits
Help save money
Customers can browse all the deals at all of the stores they love
Discovery on deals tab and flyer
Budgeting with list totals
Help save time
Easier planning for faster shopping
List organized by aisle location
In-store availability information
This is a carousel with 3 items. Use the move carousel buttons to navigate between items.
Latest news
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Frequently asked questions
How does In-Store mode make grocery shopping more efficient?
With the ability to create lists automatically sorted by location and in-stock levels, In-Store mode enables customers to plan their weekly shop ahead of time and complete it in less time than before.
What is the value of an omnichannel experience?
The customers using In-Store mode will enter your virtual store on your Storefront app or the Instacart app and navigate through a retailer-branded experience. Customers that choose In-Store Mode are those that prefer an omnichannel shopping experience. These omnichannel customers typically generate more lifetime value than single-channel shoppers.
Does In-Store process transactions?
No, it does not, but it can be integrated with our Scan & Pay solution to do so.
What are the requirements to launch In-Store for my brand?
Basic launch requirements for In-Stor mode include providing in-store item and sale pricing. Enhancements include your weekly flyer, full item assortment and item location.
Are there differences between the offering on the Instacart app versus Storefront Pro?
The main functionality of In-Store mode is the same for both solutions. The Storefront Pro version may offer you more customization options.
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