In-Store mode: Deliver an omnichannel experience
In-Store joins Delivery and Pickup as the newest option for customers, turning the app into a valuable companion as customers shop in stores. Make shopping more affordable, efficient and inspiring.

Give customers more reasons to make you their first choice
More opportunities to engage with your loyalty program
Provide loyalty pricing and benefits
Offer easy access to loyalty card at POS
Surface digital load-to-card coupons
Buy It Again enabled with online and offline purchases
Use your most flexible in-store marketing surface to drive upsells, cross-sells and frequency
Digital flyer distribution through the app
In-app placements
Smart shopping lists with aisle locations
Search and browse items with stock levels
Provide nutrition and dietary information
Build a comprehensive view of the customer journey
Loyalty linkage data passback
Feature metrics
Convert an in-store list to a delivery or pickup cart
Customers can browse all the deals at all of the stores they love
Discovery on deals tab and flyer
Budgeting with list totals
Easier planning for faster shopping
List organized by aisle location
In-store availability information
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With the ability to create lists automatically sorted by location and in-stock levels, In-Store mode enables customers to plan their weekly shop ahead of time and complete it in less time than before.
The customers using In-Store mode will enter your virtual store on your Storefront app or the Instacart app and navigate through a retailer-branded experience. Customers that choose In-Store Mode are those that prefer an omnichannel shopping experience. These omnichannel customers typically generate more lifetime value than single-channel shoppers.
No, it does not, but it can be integrated with our Scan & Pay solution to do so.
Basic launch requirements for In-Stor mode include providing in-store item and sale pricing. Enhancements include your weekly flyer, full item assortment and item location.
The main functionality of In-Store mode is the same for both solutions. The Storefront Pro version may offer you more customization options.
Partner with us to drive proven results
Request a demoReduce wait times, drive revenue, and delight your customers with smart shopping carts.
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Enable customers to scan select items and pay on their phone while shopping.
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Unlock customer savings and boost store revenue growth with AI-powered price optimization.
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Streamline your production and allow customers to order prepared foods online or in-store.
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Utilize Pick-to-Light and Dynamic Attribute capabilities to connect to your existing ESL hardware.
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Hardware and software to power the store of the future.
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