Tools

An entirely self-service platform, Ads Manager empowers you to autonomously create and update the details of your ad campaigns.

Sell sheets allow you to easily showcase the best of your product catalog to retailers. You can curate and pitch key products to help grow your retail footprint.

Optimized bidding takes the heavy lifting and guesswork out of setting bids manually and leverages Instacart’s advanced optimization machine learning algorithm to meet your performance goals.

Directly update product and lifestyle images, change product names and descriptions, and more.

Access consumer insights and campaign performance in Ads Manager with this self-service tool. The variety of insights accessible to you increases with your Instacart investment rate.

Isolate campaign variations to learn what resonates with your audience, driving the best ROAS and total sales. A/B testing is available for measuring the performance between optimized bidding and manual bidding.

Run experiments to determine the causal, incremental sales impact of your ads using an industry-leading methodology.

Learn everything you need to know to run Instacart ad campaigns. Self-serve and self-paced, this free resource provides engaging multimedia lessons on the ins and outs of Instacart Ads.