Tools
Achieve your business objectives. Faster.
Ads Manager
An entirely self-service platform, Ads Manager empowers you to autonomously create and update the details of your ad campaigns.
Optimized bidding
Optimized bidding takes the heavy lifting and guesswork out of setting bids manually and leverages Instacart’s advanced optimization machine learning algorithm to meet your performance goals.
Product Library
Directly update product and lifestyle images, change product names and descriptions, and more.
Insights
Access consumer insights and campaign performance in Ads Manager with this self-service tool. The variety of insights accessible to you increases with your Instacart investment rate.
A/B testing
Isolate campaign variations to learn what resonates with your audience, driving the best ROAS and total sales. A/B testing is available for measuring the performance between optimized bidding and manual bidding.
Sales lift testing
Run experiments to determine the causal, incremental sales impact of your ads using an industry-leading methodology.
