Soom Foods Reaches New Customers and Grows Sales 261% on Instacart

Instacart Ads

Soom Foods Reaches New Customers and Grows Sales 261% on Instacart

Soom Foods was founded by three sisters in 2013 with the mission to make tahini, or sesame butter, a more popular ingredient in the US. Soom started by supplying restaurants with their tahini made from…...

May 13, 2024
Read time: 3min
WILDE Grows Instacart Sales More Than 200% with Instacart Ads

Instacart Ads

WILDE Grows Instacart Sales More Than 200% with Instacart Ads

Through relentless hustle and a never-give-up attitude, WILDE has created a game-changing snack – blow-your-mind craveable, protein-packed, satisfying chips made from chicken breast, egg whites and bone broth -- that you can find in retailers…...

May 9, 2024
Read time: 2min
New Circana Case Studies Underscore Instacart's Incremental Sales

Company Updates

New Circana Case Studies Underscore Instacart’s Incremental Sales

Instacart's consumer base is complementary to brick-and-mortar as Circana studies found that 75% and 90% of Instacart buyers for studied CPG brands only purchased the studied brands on Instacart and not in-store  Over the last…...

May 2, 2024
Read time: 3min
Wildwonder: Sparkling Growth on Instacart

Instacart Ads

Wildwonder: Sparkling Growth on Instacart

Wildwonder makes delicious sparkling drinks that offer a healthy alternative to soda with botanically and culturally inspired flavors like Guava Rose and Raspberry Lychee. Their drinks have bold fruit flavors and gut-supporting prebiotics and probiotics.…...

Apr 29, 2024
Read time: 2min
Fire & Smoke Society Spices Up Sales with Instacart Ads

Instacart Ads

Fire & Smoke Society Spices Up Sales with Instacart Ads

Fire & Smoke Society, the makers of spices, rubs, seasoning, and sauces with playful names like ‘Potato Slayer’ and ‘Mayor Of Rub Town’ got their start back in 2018. Originally, the spices and seasonings were…...

Apr 17, 2024
Read time: 2min
Instacart Launches Target ROAS and New Acquisition Objective

Instacart Ads

Instacart Launches Target ROAS and New Acquisition Objective

New functionality brings increased control and efficiencies to reach new audiences  At Instacart, we use an objective-based framework to organize our ad formats for advertisers creating new ad campaigns. Because our different ad formats are…...

Apr 16, 2024
Read time: 3min
Saffron Road Campaign Generates 68% Incremental Sales Lift

Instacart Ads

Saffron Road Campaign Generates 68% Incremental Sales Lift

Saffron Road is America’s largest brand in “Better for You” animal protein-based frozen dinners. They deliver clean-label, high-quality, and ethically sourced products that respect cultural traditions from around the world.  Saffron Road was an early…...

Apr 9, 2024
Read time: 2min
Tender Belly Increases New to Brand Customers 144% 

Instacart Ads

Tender Belly Increases New to Brand Customers 144% 

Founded by brothers Shannon and Erik Duffy, Tender Belly creates ‘crazy tasty’ pork products like bacon, ham, pork sausages, using ethically raised pigs. Their pork contains no antibiotics, hormones, MSG, or high fructose corn syrup.…...

Mar 21, 2024
Read time: 3min
Instacart x FRITO-LAY® Team Up to Announce the Champion Chip

Instacart Ads

Instacart x FRITO-LAY® Team Up to Announce the Champion Chip

Tapping into basketball fandom throughout the month of March, Instacart and Frito-Lay® have joined forces to launch a multichannel promotional campaign using social media, email, audio, app notifications, and several Instacart Ads formats. Throughout March,…...

Mar 19, 2024
Read time: 2min
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