Instacart Ads
Instacart Ads
How General Mills Improved ROAS with Optimized Bidding by Almost 50%
GMI reported a nearly 50% increase in ROAS after switching their campaigns to optimized bidding Over the last year, some advertising platforms have lost the ability to connect ads exposure to actual purchases. Instacart Ads, on the other hand, is able to effectively combat these challenges because our platform offers closed-loop measurement and experimentation. These capabilities allow advertisers, like General Mills, to evaluate any combination…...
Jun 29, 2022
Instacart Ads
How General Mills Improved ROAS with Optimized Bidding by Almost 50%
GMI reported a nearly 50% increase in ROAS after switching their campaigns to optimized bidding Over the last year, some advertising platforms have lost the ability to connect ads exposure to actual purchases. Instacart Ads,…...
Jun 29, 2022
Instacart Ads
Reimagining the Future of Food With Partake
In this brand story, we’re shining a spotlight on Partake Foods, an Instacart brand partner and participant in the Instacart Ads Initiative, our $2 million commitment to amplify historically underrepresented brands. When her daughter was…...
Jun 28, 2022
Instacart Ads
Mixing It Up With Hella Cocktail Co.
In this brand story, we’re shining a spotlight on Hella Cocktail Co., an Instacart CPG brand partner and participant in the Instacart Ads Initiative, our $2 million commitment to amplify historically underrepresented brands. Hella Cocktail…...
Jun 21, 2022
Instacart Ads
The Importance of Tracking Against Sales Velocity
Sales figures are key for brands to track and measure product performance. Category share, derived from this sales data, can also play an important role in giving you an idea of how you are competing. …...
May 18, 2022
Company Updates
Instacart Ads Expands to Canada with Danone, Purina, Unilever and More
With Sponsored Product Now Available in Canada, CPG Brands Are Leveraging Instacart to Drive Growth Across North America We’re proud to announce the expansion of Instacart Ads in Canada. Today, CPG brands and media agencies…...
May 17, 2022
Instacart Ads
Why Did Instacart Reject My Product Image?
We recently shared information about product images on Instacart, best practices for submitting product images, and how to know if your product images were approved. If you haven’t read these articles, it may be helpful…...
May 13, 2022
Instacart Ads
Best Practices for Using Brand Pages
In January, we announced that we would be adding brand pages to our suite of Instacart Ads products as free, dedicated landing pages that advertisers can create right on Instacart. Last month, ahead of making…...
May 12, 2022
Instacart Ads
Best Practices for Submitting Product Images on Instacart
In a previous article we shared information about product images on Instacart — what they are, where they come from, and how to know if your submissions were approved. Now that you’re in the Library…...
May 9, 2022
Instacart Ads
How Do I Know If My Product Images Were Approved?
We recently shared information about product images on Instacart, and where they come from. If you’ve landed here, chances are you're well on your way to getting your images updated, so read on for more…...
Apr 29, 2022