Joining Our Table: Meet Tim Castelli, Vice President of Global Advertising Sales

Company Updates

Joining Our Table: Meet Tim Castelli, Vice President of Global Advertising Sales

At Instacart, we enable thousands of CPG brands – from category leaders to emerging brands – to move products off shelves and into homes with the best of digital advertising’s capabilities. We are uniquely positioned…...

Feb 8, 2023
Read time: 3min
Instacart Delivers Shoppable TV Commercials for Michelob ULTRA with First Major Cross-Channel Co-Marketing Campaign

Company Updates

Instacart Delivers Shoppable TV Commercials for Michelob ULTRA with First Major Cross-Channel Co-Marketing Campaign

Partnership Marks Anheuser-Busch’s First Shoppable TV Commercials, Powered by Instacart Instacart Enables Select Brand Partners to Create Campaigns That Deliver Through Seamless Offsite Media Integrations and Co-Branded Activations  Instacart, the leading grocery technology company in…...

Feb 1, 2023
Read time: 3min
Applegate Test Shows 35% Sales Lift from Instacart Ads

Instacart Ads

Applegate Test Shows 35% Sales Lift from Instacart Ads

Applegate sees double-digit sales lift* on Instacart from Instacart Ads, as an early adopter of sales lift testing capabilities. Applegate, producer of high-quality natural and organic hot dogs, bacon, sausages, deli meats, cheese, and frozen…...

Jan 11, 2023
Read time: 3min
Introducing the First-Ever Instacart Emerging Brand List

Company Updates

Introducing the First-Ever Instacart Emerging Brand List

Shop the Fastest-Growing Emerging Brands on Instacart in 2022 Today, Instacart works with over 5,500 brand partners to build the tools they need to reach new customers, and help consumers find products we know they’ll…...

Dec 13, 2022
Read time: 3min
How to Troubleshoot Pages

Instacart Ads

How to Troubleshoot Pages

Earlier this year, we launched pages to let advertisers to showcase their products with curated, shoppable experiences. If you’ve been excited to get started with your own page on Instacart, but have been having trouble…...

Dec 10, 2022
Read time: 2min
See the Sales Impact of ‘New-to-Brand’ Consumers with These New Metrics

Instacart Ads

See the Sales Impact of ‘New-to-Brand’ Consumers with These New Metrics

Today, we’re releasing new metrics to help you better understand the sales impact of consumers who are new to your brand. These new reporting metrics, called new-to-brand, will be available in Ads Manager and through…...

Nov 1, 2022
Read time: 2min
Working with Instacart Ads: Rojo’s Leverages Insights to Win Distribution

Instacart Ads

Working with Instacart Ads: Rojo’s Leverages Insights to Win Distribution

This success story was recently highlighted by Instacart’s Josh Rider during a talk he gave at the Consumer Brands Association’s CPG Summit, later recapped on their blog.  In this article, we look at the success…...

Oct 21, 2022
Read time: 2min
Tips for Shoppable Video Ads: Bring Your Stories to Life and Inspire Bigger Baskets 

Instacart Ads

Tips for Shoppable Video Ads: Bring Your Stories to Life and Inspire Bigger Baskets 

Today, Instacart announced that shoppable video ads are now available to all brand partners — which brings together the best of inspirational storytelling and action. Like shoppable display ads, this format features add-to-cart buttons directly…...

Oct 19, 2022
Read time: 3min
Introducing a New, Streamlined Way to Create Campaigns 

Instacart Ads

Introducing a New, Streamlined Way to Create Campaigns 

Today, Instacart released a new and streamlined way to create ad campaigns on Instacart — a framework which more closely aligns campaigns to the objective the advertiser wants to achieve. Since this changes how ad…...

Oct 19, 2022
Read time: 6min
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