Instacart Ads
Instacart Ads
See the Sales Impact of ‘New-to-Brand’ Consumers with These New Metrics
Today, we’re releasing new metrics to help you better understand the sales impact of consumers who are new to your brand. These new reporting metrics, called new-to-brand, will be available in Ads Manager and through our API for sponsored product and display ads. These new-to-brand reporting metrics provide visibility into how effective your ads are at converting new consumers and retaining existing ones. They complement…...
Nov 1, 2022
Instacart Ads
See the Sales Impact of ‘New-to-Brand’ Consumers with These New Metrics
Today, we’re releasing new metrics to help you better understand the sales impact of consumers who are new to your brand. These new reporting metrics, called new-to-brand, will be available in Ads Manager and through…...
Nov 1, 2022
Instacart Ads
Working with Instacart Ads: Rojo’s Leverages Insights to Win Distribution
This success story was recently highlighted by Instacart’s Josh Rider during a talk he gave at the Consumer Brands Association’s CPG Summit, later recapped on their blog. In this article, we look at the success…...
Oct 21, 2022
Instacart Ads
Tips for Shoppable Video Ads: Bring Your Stories to Life and Inspire Bigger Baskets
Today, Instacart announced that shoppable video ads are now available to all brand partners — which brings together the best of inspirational storytelling and action. Like shoppable display ads, this format features add-to-cart buttons directly…...
Oct 19, 2022
Instacart Ads
Introducing a New, Streamlined Way to Create Campaigns
Today, Instacart released a new and streamlined way to create ad campaigns on Instacart — a framework which more closely aligns campaigns to the objective the advertiser wants to achieve. Since this changes how ad…...
Oct 19, 2022
Instacart Ads
Delivering Ice Cream All Summer Long with New Instacart Pop-Up
Unilever’s “The Ice Cream Shop” Reaches Ice Cream Lovers Nationwide and Drives New Customers to the Brand and Category As part of our partnership with Unilever, we’re excited to have delighted customers nationwide all summer…...
Oct 10, 2022
Company Updates
Instacart and Pepsi Team Up For the 2022 Fall Football Season with New Pop-Ups
New Instacart Pop-Ups Enable Brands to Inspire and Delight Consumers As They Shop for Life’s Moments As the fall football season kicks off, we’re excited to partner with Pepsi as one of the first brands…...
Sep 15, 2022
Instacart Ads
Set up Post-Click Experiences Faster with New Page Templates
In this article, we take a look at the latest offering in our ads platform. Over the next week we’ll be releasing page templates which were designed to address the needs of ecommerce managers who…...
Sep 14, 2022
Instacart Ads
Measuring Your Multi-Tactic Ad Strategy on Instacart
As our portfolio of advertising formats continues to grow, comprehensive campaign measurement is critical. It’s no surprise that consumers may interact with multiple ad formats, like display ads or sponsored products, prior to purchasing one…...
Sep 6, 2022
Instacart Ads
Introducing New Sales Lift Metrics and A/B Testing for CPG Brands
Kellogg Company sees double-digit sales lift from Instacart Ads, as one of the first to pilot sales lift & A/B testing capabilities We’re excited to introduce new measurement capabilities that help brands gain a deeper…...
Aug 31, 2022