Instacart Ads

Saffron Road Campaign Generates 68% Incremental Sales Lift

Instacart

Instacart

Apr 9, 2024

Saffron Road is America’s largest brand in “Better for You” animal protein-based frozen dinners. They deliver clean-label, high-quality, and ethically sourced products that respect cultural traditions from around the world. 

Saffron Road was an early adopter of Instacart Ads and has been running ad campaigns since 2019. With their products sold in 25,000 stores nationally and in most major retailers, consumers shopping for groceries online through the Instacart app were likely to do so from a retailer carrying Saffron Road. This made advertising on Instacart a natural fit to their approach. 

As online grocery evolved, Saffron Road’s partnership with Instacart grew. With the two teams engaging in close collaboration, sharing feedback, offering actionable insights, guidance, and value-added opportunities, the brand has driven notable performance on Instacart.  

Saffron Road recently partnered with Instacart to run an incremental sales lift study to establish the causal sales impact of their sponsored product ads. Lift tests compare the sales of two randomly selected groups, one with consumers exposed to the ads being tested and a control group that is not.

For Saffron Road, the study established through best-in-class causal methodology their sponsored product ads drove a 68% incremental sales lift*

*Prior results do not guarantee future outcomes. Incremental lift test date range 01/01/2024 – 02/11/2024

This post contains third-party claims and advertisements.  Instacart does not make any representation as to the accuracy or suitability of any of the information provided herein by our third party advertisers.

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Instacart

Instacart is the leading grocery technology company in North America, partnering with more than 1,400 national, regional, and local retail banners to deliver from more than 80,000 stores across more than 14,000 cities in North America. To read more Instacart posts, you can browse the company blog or search by keyword using the search bar at the top of the page.

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