Instacart Blog
Company Updates
Stock Up Your CART! A Letter from Instacart CEO Fidji Simo
It’s official: Instacart is a public company and began trading earlier this morning under the NASDAQ ticker symbol CART. At Instacart, we believe that the best companies help elevate entire ecosystems — creating more opportunities for everyone. It’s why we’ve built our business on helping retailers and brands transform their businesses and serve their customers better. It’s central to who we are as a company,…...
Sep 19, 2023FoodStorm View all
FoodStorm
FoodStorm’s new features help retailers prepare for the holidays
The holiday season is just around the corner, and with it comes the annual surge in prepared foods orders that often overwhelms grocers. To tackle this challenge, many retailers have turned to FoodStorm, Instacart’s order…...
Oct 25, 2023
Caper
New Omnichannel and AI Solutions to Help Grocery Thrive
At Instacart, we’ve long believed that the future of grocery – and commerce in general – isn’t online or in-store. It’s both. And now more than ever, it’s being supercharged with AI. Omnichannel customers are…...
Sep 7, 2023
FoodStorm
Instacart enables fully custom digital ordering with new FoodStorm features
Ordering custom-made items at the grocery store has been a longstanding challenge for both retailers and customers. The reliance on pen and paper, manual tracking of changes, and associated delays have presented difficulties for the…...
Jun 27, 2023Scan & Pay View all
Company Updates
How the Instacart Platform Supports Independents
Across the U.S. and Canada, independent grocers face a number of business challenges, including high inflation, increased competition, workforce development issues, fractured supply chains and more. Despite these headwinds, local retailers are innovating and embracing…...
Feb 23, 2023
Company Updates
Foodcellar Market Introduces Scan & Pay Checkout Technology Powered by Instacart
No one likes waiting in line, which is why we’re excited that local Long Island City grocer Foodcellar Market is the first retailer to fully deploy Instacart’s Scan & Pay technology in stores – part…...
Feb 6, 2023
Instacart Retail
The Complete Guide to Driving Growth with Grocery E-Commerce
In the next five years, some grocery executives believe that e-commerce penetration will increase to as high as 35%. While grocery e-commerce and fulfillment leaders have spent years integrating technology to offer essentials to the…...
Dec 9, 2022In-Store Mode View all
In-Store Mode
Shoppable Recipes Inspired by Lessons in Chemistry on Apple TV+
A show about scientific yet easy recipes and Instacart? It doesn’t take a PhD to see how the two would perfectly fit together. Timed to the October 13 global premiere of Lessons in Chemistry on…...
Oct 12, 2023
Caper
New Omnichannel and AI Solutions to Help Grocery Thrive
At Instacart, we’ve long believed that the future of grocery – and commerce in general – isn’t online or in-store. It’s both. And now more than ever, it’s being supercharged with AI. Omnichannel customers are…...
Sep 7, 2023
In-Store Mode
Bringing Inspirational, AI-Powered Search to the Instacart app with Ask Instacart
At Instacart, AI has been central to everything we do for years: from matching Shoppers to available batches and delivery windows to helping customers find the right replacements for low-stock items and serving up personalized…...
May 31, 2023Eversight View all
Eversight
The Power of Promotions: How AI Can Help Retailers Combat Inflation
Inflation is driving up the cost of food throughout North America, resulting in higher prices for individual items and full baskets, both online and in-store. An Advantage Sales survey found that nine out of ten…...
May 11, 2023
Instacart Retail
Top 2022 Retail Innovations and a Look Forward to The Trends That Will Shape 2023
The year 2022 helped crystalize what the connected grocery shopping experience looks like — consumers will not abandon shopping in-store, but will increasingly rely on digital shopping. Online grocery shopping is expected to reach up to…...
Feb 1, 2023
Eversight
Instacart 2022: A Feast of Grocery Innovations and Upgrades
Imagine that you’re grocery shopping. Now imagine being able to shop 24/7, selecting from one billion items, and being able to access inventory that updates 3,000 times per second– and checking out alongside millions of…...
Dec 21, 2022Carrot Tags View all
Instacart Retail
Top 2022 Retail Innovations and a Look Forward to The Trends That Will Shape 2023
The year 2022 helped crystalize what the connected grocery shopping experience looks like — consumers will not abandon shopping in-store, but will increasingly rely on digital shopping. Online grocery shopping is expected to reach up to…...
Feb 1, 2023
Instacart Retail
The Complete Guide to Driving Growth with Grocery E-Commerce
In the next five years, some grocery executives believe that e-commerce penetration will increase to as high as 35%. While grocery e-commerce and fulfillment leaders have spent years integrating technology to offer essentials to the…...
Dec 9, 2022
Instacart Retail
4 Online Grocery Technology Methods to Future-Proof Your Operations
Fast, scalable grocery fulfillment has become the norm, exponentially accelerated over the past few years by the COVID-19 pandemic and consumers’ increasing need for convenience. Whether in-store shopping or grocery ordering, seamless experiences are the…...
Nov 8, 2022Small Business Spotlight View all
Small Business Spotlight
Small Business Summer Spotlights: Cultivating Children’s Healthy Eating Habits with Temple Isaiah Preschool
This summer, Instacart is celebrating small businesses with our Small Business Summer Spotlights series. We know small businesses are the heart of their communities, and we’re proud to help them thrive and grow. Every Friday,…...
Jul 28, 2023
Small Business Spotlight
Small Business Summer Spotlights: Creating Strong Community & Empowering Employees with Yoke’s Fresh Market
This summer, Instacart is celebrating small businesses with our Small Business Summer Spotlights series. We know small businesses are the heart of their communities, and we’re proud to help them thrive and grow. On Fridays,…...
Jul 21, 2023
Small Business Spotlight
Small Business Summer Spotlights: Building a Trusted Brand With Once Upon A Farm
This summer, Instacart is celebrating small businesses with our Small Business Summer Spotlights series. We know small businesses are the heart of their communities, and we’re proud to help them thrive and grow. Every Friday,…...
Jul 14, 2023Caper View all
Caper
New Omnichannel and AI Solutions to Help Grocery Thrive
At Instacart, we’ve long believed that the future of grocery – and commerce in general – isn’t online or in-store. It’s both. And now more than ever, it’s being supercharged with AI. Omnichannel customers are…...
Sep 7, 2023
Caper
ShopRite of Spotswood and Fairway Market to Introduce New Smart Carts Powered by Instacart
ShopRite of Spotswood and Fairway Market to Introduce New Smart Carts Powered by Instacart We’re excited to announce the arrival of the newest model of the Caper Cart – Instacart’s smart shopping cart – at…...
Jun 22, 2023
Company Updates
How the Instacart Platform Supports Independents
Across the U.S. and Canada, independent grocers face a number of business challenges, including high inflation, increased competition, workforce development issues, fractured supply chains and more. Despite these headwinds, local retailers are innovating and embracing…...
Feb 23, 2023Company Updates View all
Company Updates
Instacart Business: Delivering an Elevated Office Experience with Hines
Hines, a global real estate investment, development and management firm, is no stranger to providing innovative and elevated services to tenants of all sizes. Hines is dedicated to finding new ways to elevate tenants’ experiences…...
Dec 4, 2023
Company Updates
Paws, Camera, Action: Celebrate Your Pet with the Purina and Instacart ‘Pawliday’ Photo Contest
Enter Your Best Holiday Pet Pics Now for an Opportunity to Win $500 in Purina and Instacart Prizes This holiday season, Instacart and Purina are teaming up to celebrate the family members who turn our…...
Dec 1, 2023
Company Updates
Instacart’s 3rd Annual Giving Tuesday Campaign: Shop & Support Partnership for a Healthier America
At Instacart, we believe everyone should have access to nutritious food that helps them thrive. However, the reality is that millions of Americans live in communities where access to fresh produce is either limited or…...
Nov 27, 2023Shopper Community View all
Shopper Community
Changes to customer ratings
Dedrick - 3071 deliveries We know that shoppers do their best on each batch to deliver great service. However, you’ve told us that it can be frustrating if a customer provides a low rating based…...
Nov 15, 2023
Shopper Community
Introducing Updates to Our Ratings System
It’s incredibly important to us that our shopper ratings system is as fair and straightforward as possible. Not only do ratings allow you to receive real-time feedback from your customers, but maintaining an average rating…...
Nov 15, 2023
Shopper Community
Celebrating Shoppers this Holiday Season: Win Free Groceries for a Year!
The holiday season is upon us, and there's no better time to express our gratitude for the amazing Instacart shopper community. Shoppers bring the spirit of the season directly to customers' doorsteps, delivering the ingredients…...
Nov 13, 2023Taste of Instacart View all
Taste of Instacart
Sazón Unleashes the Flavor for Latinx Heritage Month
In honor of Latinx Heritage Month, our Sazón community, Instacart’s Employee Resource Group for Latinx employees and their advocates, hosted educational programming under the theme of Unleash the Flavor. From workshops and thought-provoking panels at…...
Oct 13, 2023
Taste of Instacart
Celebrating Pride Month with Rainbow Carrots
Instacart just wrapped up an amazing Pride Month where we celebrated and recognized our LGBTQ2IA+ community! Instacart’s Rainbow Carrots Employee Resource Group (ERG) led the charge by hosting a series of virtual and in-person events…...
Jun 30, 2023
Taste of Instacart
Honoring Juneteenth at Instacart
Since 2021, Instacart has commemorated Juneteenth — it’s a significant date for us to reflect on, and this year was no different. As a company, we have been recognizing Juneteenth throughout the entire month of…...
Jun 23, 2023How It's Made View all
How It's Made
Unveiling the Core of Instacart’s Griffin 2.0: A Deep Dive into the Machine Learning Training Platform
Authors: Han Li, Sahil Khanna, Jocelyn De La Rosa, Moping Dou, Sharad Gupta, Chenyang Yu and Rajpal Paryani Background About a year ago, we introduced the first version of Griffin, Instacart’s first ML Platform, detailing its development and support for end-to-end ML in…...
Nov 22, 2023
How It's Made
Introducing Griffin 2.0: Instacart’s Next-Gen ML Platform
Authors: Rajpal Paryani, Han Li, Sahil Khanna, Walter Tuholski Background Griffin is Instacart’s Machine Learning (ML) platform, designed to enhance and standardize the process of developing and deploying ML applications. It significantly accelerated ML adoption at Instacart by tripling…...
Nov 22, 2023
How It's Made
The Economics Team at Instacart
Tilman Drerup, Levi Boxell, and Robert Fletcher Tech firms are increasingly choosing to hire graduates from PhD programs in economics [1, 2, 3]. In this blog post, we present the economics team at Instacart and our take…...
Nov 22, 2023Instacart Retail View all
Instacart Retail
Bring Your Digital Storefront to Life with Three Trending Strategies
In today’s retail landscape, consumers seamlessly shift between online and in-store shopping, giving grocers a valuable opportunity to leverage the capabilities of digital storefronts. This goes beyond bridging the gap between physical and online shopping…...
Nov 14, 2023
FoodStorm
FoodStorm’s new features help retailers prepare for the holidays
The holiday season is just around the corner, and with it comes the annual surge in prepared foods orders that often overwhelms grocers. To tackle this challenge, many retailers have turned to FoodStorm, Instacart’s order…...
Oct 25, 2023
In-Store Mode
Shoppable Recipes Inspired by Lessons in Chemistry on Apple TV+
A show about scientific yet easy recipes and Instacart? It doesn’t take a PhD to see how the two would perfectly fit together. Timed to the October 13 global premiere of Lessons in Chemistry on…...
Oct 12, 2023Instacart Ads View all
Instacart Ads
How Nick’s Grew Sales 35% YoY with Instacart Ads
Nick's was founded in 2016 by Niclas Luthman when their founder, Niclas, received a prediabetic diagnosis and embarked on a mission to craft better snacks. With an unwavering commitment to wellness, Nick's product line includes…...
Nov 29, 2023
Instacart Ads
TopFox Snacks Fuels Triple-Digit YoY Growth on Instacart
TopFox Snacks, a high-protein, pop-roasted pumpkin seed brand based in Congerville, Illinois, has driven triple-digit year-over-year (YoY) increase in sales by investing in sponsored product ads and driving traffic from off-platform social channels to their…...
Nov 22, 2023
Instacart Ads
Get on More Shelves with Sell Sheets
New tool helps brands achieve in-store growth by showcasing their results on Instacart. On Instacart, consumers can shop from their favorite retailers for the brands and products that they love, and have their order delivered…...
Nov 16, 2023