Company Updates

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Instacart’s Impact on America’s Grocery Industry, by the Numbers

Company Updates

Instacart’s Impact on America’s Grocery Industry, by the Numbers

As the North American leader in online grocery, Instacart’s many benefits for families and shoppers have been well documented. However, our company’s impact on grocers, grocery workers, and the overall U.S. grocery industry has been…...

Sep 23, 2021
Instacart Community Proud to Support Afghan Refugees and Address Food Insecurity Challenges

Company Updates

Instacart Community Proud to Support Afghan Refugees and Address Food Insecurity Challenges

As the United States welcomes thousands of Afghan refugees, food insecurity is quickly emerging as one of the greatest challenges during this humanitarian crisis, especially as many local communities receiving and resettling refugees are still…...

Sep 14, 2021
Introducing Kroger Delivery Now and the Instacart Convenience Hub

Company Updates

Introducing Kroger Delivery Now and the Instacart Convenience Hub

Customers turn to Instacart for an effortless and affordable grocery shopping experience with unparalleled selection from the retailers they know and love. We know sometimes they’re looking for a full fridge and pantry stock-up, and…...

Sep 14, 2021

Shopper Community

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24/7 Delivery Now Available

Shopper Community

24/7 Delivery Now Available

As we work to offer more batches for shoppers — and more choices for customers — we’re introducing 24/7 delivery, unlocking the ability to shop anytime is best for you. 24/7 delivery will be available…...

Sep 14, 2021
10 Items or Less: Lean on Your Fellow Shoppers

Shopper Community

10 Items or Less: Lean on Your Fellow Shoppers

The Instacart community is as diverse as the items in the grocery store — every day, tens of thousands of individuals shop, deliver, and become an extension of people’s households. We want to share this…...

Aug 31, 2021
It’s Back-to-School Season! Student Shoppers Share Why They Love to Shop

Shopper Community

It’s Back-to-School Season! Student Shoppers Share Why They Love to Shop

Whether you’re a student, a parent with kids in school, or a teacher looking for supplies, back-to-school is a season for renewed energy and an opportunity to establish a new routine. To support the shopper…...

Aug 23, 2021

Taste of Instacart

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What’s it like to join Instacart as a remote employee?

Taste of Instacart

What’s it like to join Instacart as a remote employee?

By Cody Reppert, Product Designer II 2020 hit us all differently. For me, the most immediate effect was on my career. At the beginning of the year I was working in my first job out of…...

Sep 16, 2021
How Our Team Unplugged for “Self-Checkout”

Company Updates

How Our Team Unplugged for “Self-Checkout”

Over the past 18 months, our teams have stepped up to the unique challenges introduced by the pandemic to show up for our customers, shoppers and partners across North America. We know that during these…...

Sep 9, 2021
New Carrots at Instacart - A Year(+) of Remote Onboarding

Taste of Instacart

New Carrots at Instacart – A Year(+) of Remote Onboarding

I love Maya Angelou's words: “I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” This sentiment guides how we…...

Aug 18, 2021

How It's Made

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Designing Digital Experiences That Augment the Analog World

How It's Made

Designing Digital Experiences That Augment the Analog World

Shoppers are the backbone of Instacart’s business. Every day, we’re energized by being able to help them serve customers more effectively and support their learning and development to build a long-term relationship. In their offline…...

Mar 16, 2021
7 steps to get started with large-scale labeling

How It's Made

7 steps to get started with large-scale labeling

How Instacart built a crowdsourced data labeling process (and how you can too!) Organizations that develop technologies rooted in information retrieval, machine learning, recommender systems, and natural language processing depend on labels for modeling and…...

Mar 12, 2021
Nailing the Handoff

How It's Made

Nailing the Handoff

Exploring Certified Delivery’s checkout and delivery flows While Instacart’s bread and butter has always been and will continue to be grocery, many grocers and specialty retailers have a wide variety of items in their catalogs…...

Nov 17, 2020

Instacart Ads

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The King of Canned Vegetables

Instacart Ads

The King of Canned Vegetables

What is the king of canned vegetables on the Instacart marketplace? When consumers are buying their groceries online at one of their favorite grocery retailers through the Instacart marketplace, 1 in 5 buy at least…...

Sep 23, 2021
Growth Across the Board as Consumers Increasingly Use the Instacart Marketplace

Instacart Ads

Growth Across the Board as Consumers Increasingly Use the Instacart Marketplace

In this article we look at some recent insights into sales growth across categories as consumers increasingly shop at their favorite grocery retailers online through the Instacart marketplace. The pandemic spurred tremendous growth in online…...

Sep 16, 2021
Working with Instacart Ads: Jergens + Search Nurture Success Story

Instacart Ads

Working with Instacart Ads: Jergens + Search Nurture Success Story

In this series, Working with Instacart Ads, we take a look at real-world examples of brand partners who have successfully used Instacart Ads to meet, and exceed, their advertising objectives.  In this article, we look…...

Sep 15, 2021