Instacart Blog
Company Updates
Stock Up Your CART! A Letter from Instacart CEO Fidji Simo
It’s official: Instacart is a public company and began trading earlier this morning under the NASDAQ ticker symbol CART. At Instacart, we believe that the best companies help elevate entire ecosystems — creating more opportunities for everyone. It’s why we’ve built our business on helping retailers and brands transform their businesses and serve their customers better. It’s central to who we are as a company,…...
Sep 19, 2023Small Business Spotlight View all
Small Business Spotlight
Small Business Summer Spotlights: Cultivating Children’s Healthy Eating Habits with Temple Isaiah Preschool
This summer, Instacart is celebrating small businesses with our Small Business Summer Spotlights series. We know small businesses are the heart of their communities, and we’re proud to help them thrive and grow. Every Friday,…...
Jul 28, 2023
Small Business Spotlight
Small Business Summer Spotlights: Creating Strong Community & Empowering Employees with Yoke’s Fresh Market
This summer, Instacart is celebrating small businesses with our Small Business Summer Spotlights series. We know small businesses are the heart of their communities, and we’re proud to help them thrive and grow. On Fridays,…...
Jul 21, 2023
Small Business Spotlight
Small Business Summer Spotlights: Building a Trusted Brand With Once Upon A Farm
This summer, Instacart is celebrating small businesses with our Small Business Summer Spotlights series. We know small businesses are the heart of their communities, and we’re proud to help them thrive and grow. Every Friday,…...
Jul 14, 2023Company Updates View all
Company Updates
Stock Up Your CART! A Letter from Instacart CEO Fidji Simo
It’s official: Instacart is a public company and began trading earlier this morning under the NASDAQ ticker symbol CART. At Instacart, we believe that the best companies help elevate entire ecosystems — creating more opportunities…...
Sep 19, 2023
Company Updates
Improving Nutrition Security for Families with Instacart Health Fresh Funds
We believe that everyone should have access to food, but far too many people – more than one in 10 in the U.S. – face barriers that prevent them from getting the nourishment they need.1…...
Sep 7, 2023
Company Updates
New Omnichannel and AI Solutions to Help Grocery Thrive
At Instacart, we’ve long believed that the future of grocery – and commerce in general – isn’t online or in-store. It’s both. And now more than ever, it’s being supercharged with AI. Omnichannel customers are…...
Sep 7, 2023Shopper Community View all
Shopper Community
Thanking Shoppers For Sharing Love Through Food
Since our earliest days in San Francisco, the shopper community has played an important part in Instacart's journey. Over the past 11 years, shoppers have picked more than 14 billion items, sent and received more…...
Aug 25, 2023
Shopper Community
New features to make your experience seamless
Kurra - 526 deliveries Today we’re announcing a number of new features designed to make shoppers’ experience using the app even more seamless. From signing in to delivery, we want to simplify every step of…...
Aug 22, 2023
Shopper Community
Improving Shoppers’ Experience from Login to Delivery
Today, we’re excited to introduce a suite of new features for Instacart shoppers that will simplify your experience – from logging into the app to delivery – making shopping and delivering as seamless and secure…...
Aug 22, 2023Taste of Instacart View all
Taste of Instacart
Celebrating Pride Month with Rainbow Carrots
Instacart just wrapped up an amazing Pride Month where we celebrated and recognized our LGBTQ2IA+ community! Instacart’s Rainbow Carrots Employee Resource Group (ERG) led the charge by hosting a series of virtual and in-person events…...
Jun 30, 2023
Taste of Instacart
Honoring Juneteenth at Instacart
Since 2021, Instacart has commemorated Juneteenth — it’s a significant date for us to reflect on, and this year was no different. As a company, we have been recognizing Juneteenth throughout the entire month of…...
Jun 23, 2023
Taste of Instacart
Rising Together: Celebrating Asian American and Native Hawaiian/Pacific Islander Heritage Month
During Asian, Native Hawaiian, and Pacific Islander Heritage Month (ANHPI), Instacart aims to celebrate the diversity of Asian cultures, as well as the achievements and contributions of the community. To honor the month, members of…...
Jun 6, 2023How It's Made View all
How It's Made
Scaling Productivity with Ava — Instacart’s Internal AI Assistant
By Zain Adil, Kevin Lei and Ada Cohen Over the past few months, we’ve been building an internal AI assistant powered by OpenAI’s GPT-4 and GPT-3.5 models called Ava. Ava has seen accelerated adoption at…...
Sep 7, 2023
How It's Made
Instacart’s Item Availability Architecture: Solving for scale and consistency
By Michael Prescott This blog post is the last segment in a three-part series that outlines our innovative approach to overcoming inventory challenges, delving into the application of product design, machine learning, and engineering technology.…...
Sep 6, 2023
How It's Made
Adopting dbt as the Data Transformation Tool at Instacart
By James Zheng At Instacart, datasets are transformed for use in analytics, experimentation, machine learning, and retailer reporting. We use these datasets to make key business decisions that provide better experiences for our customers and…...
Aug 17, 2023Instacart Retail View all
Company Updates
New Omnichannel and AI Solutions to Help Grocery Thrive
At Instacart, we’ve long believed that the future of grocery – and commerce in general – isn’t online or in-store. It’s both. And now more than ever, it’s being supercharged with AI. Omnichannel customers are…...
Sep 7, 2023
Company Updates
Instacart enables fully custom digital ordering with new FoodStorm features
Ordering custom-made items at the grocery store has been a longstanding challenge for both retailers and customers. The reliance on pen and paper, manual tracking of changes, and associated delays have presented difficulties for the…...
Jun 27, 2023
Company Updates
ShopRite of Spotswood and Fairway Market to Introduce New Smart Carts Powered by Instacart
ShopRite of Spotswood and Fairway Market to Introduce New Smart Carts Powered by Instacart We’re excited to announce the arrival of the newest model of the Caper Cart – Instacart’s smart shopping cart – at…...
Jun 22, 2023Instacart Ads View all
Instacart Ads
Kodiak Grows Their Baskets 2.2x on Instacart with Promotions
As the leading grocery technology company in North America, Instacart works with grocers, retailers, and our CPG brand partners to transform how people shop. That is a big, complex task, but what it ultimately involves…...
Aug 11, 2023
Instacart Ads
Chomps Drives Triple-digit Sales and Sales Velocity Growth on Instacart
In this article, we look at the success Chomps has had on Instacart, leveraging Instacart Ads to drive tremendous growth in terms of sales and sales velocity year-over-year in 2023. Chomps is a family-owned business…...
Aug 3, 2023
Instacart Ads
Carbone Fine Food Scores Triple Digit ROAS with Instacart
In this article, we look at the success Carbone Fine Food has had on Instacart by investing in Instacart Ads. Using traditional, slow-cooking techniques, Carbone Fine Food crafts premium pasta sauce from top-quality ingredients like…...
Jul 17, 2023