Instacart Blog

Company Updates

Welcome Caper AI to Instacart!

We’re excited to share that today we announced our acquisition of Caper AI (“Caper”), a leading AI-powered cart and checkout platform.  Over the years, Instacart has been at the forefront of helping retailers move their…...

Oct 19, 2021

Company Updates

Expanding Our Footprint to Reach 90% of Canadian Households

Today, we’re excited to announce that we are expanding our footprint across Quebec, increasing access to same-day delivery to 90% of Canadian households. Quebec customers can now access beloved retailers H&M, Pharmaprix, Sephora Canada and…...

Oct 14, 2021

Company Updates

Welcoming the FoodStorm Team to Instacart!

As a retailer enablement platform, Instacart is focused on growing our partners’ businesses by investing in innovative new technologies and services that deliver significant value to them and their customers. One area that we know…...

Oct 7, 2021

Shopper Community

10 Items or Less: The Importance of Flexibility

The Instacart community is as diverse as the items in the grocery store — every day, tens of thousands of individuals shop, deliver, and become an extension of people’s households. We want to share this…...

Oct 1, 2021

Shopper Community

Introducing New Daily Summary

We’re introducing a new personalized summary, offering a helpful overview of the shopping services you provide with Instacart each day. Within your daily summary, you’ll see your earnings, customer compliments and feedback, and details around…...

Sep 24, 2021

Shopper Community

24/7 Delivery Now Available

As we work to offer more batches for shoppers — and more choices for customers — we’re introducing 24/7 delivery, unlocking the ability to shop anytime is best for you. 24/7 delivery will be available…...

Sep 14, 2021

Taste of Instacart

Meet Jennifer Meyer, Regional Director of Brand Partnerships

“I was born and raised in the Consumer-Packaged Goods (CPG) advertising world,” says Jennifer Meyer, Instacart’s Director of Brand Partnerships, and a look at her resume proves she’s only half-joking. Her first major role in…...

Oct 20, 2021

Taste of Instacart

Sobremesa with Sazón: Honoring Latinx Heritage Month

The word ‘sobremesa’ literally translates to “over the table,” but its meaning in Latinx culture stretches far beyond just what’s on the table. It refers to the cultural tradition of relaxing and connecting at the…...

Oct 14, 2021

Taste of Instacart

Meet Garima Sinha, Director of Product Management, Growth

When Garima Sinha started her career, she didn’t know what product management was. “The function didn’t really exist back then, but that didn’t stop me from loving solving problems, brainstorming possibilities, and designing solutions,” she…...

Sep 29, 2021

How It's Made

Designing Digital Experiences That Augment the Analog World

Shoppers are the backbone of Instacart’s business. Every day, we’re energized by being able to help them serve customers more effectively and support their learning and development to build a long-term relationship. In their offline…...

Mar 16, 2021

How It's Made

7 steps to get started with large-scale labeling

How Instacart built a crowdsourced data labeling process (and how you can too!) Organizations that develop technologies rooted in information retrieval, machine learning, recommender systems, and natural language processing depend on labels for modeling and…...

Mar 12, 2021

How It's Made

Nailing the Handoff

Exploring Certified Delivery’s checkout and delivery flows While Instacart’s bread and butter has always been and will continue to be grocery, many grocers and specialty retailers have a wide variety of items in their catalogs…...

Nov 17, 2020

Company Updates

Welcome Caper AI to Instacart!

We’re excited to share that today we announced our acquisition of Caper AI (“Caper”), a leading AI-powered cart and checkout platform.  Over the years, Instacart has been at the forefront of helping retailers move their…...

Oct 19, 2021

Instacart Retail

Expanding our APIs to support the post-checkout experience

To deliver excellent customer experiences, retailers must provide their customers with seamless post-checkout communications. Customers need to feel that they’re in control of everything that happens from the moment they check out online to the…...

Oct 7, 2021

Company Updates

Welcoming the FoodStorm Team to Instacart!

As a retailer enablement platform, Instacart is focused on growing our partners’ businesses by investing in innovative new technologies and services that deliver significant value to them and their customers. One area that we know…...

Oct 7, 2021

Instacart Ads

Working with Instacart Ads: OLLY + Pacvue

In this series, Working with Instacart Ads, we take a look at real-world examples of brand partners who have successfully used Instacart Ads to meet, and exceed, their advertising objectives.  In this article, we look…...

Oct 19, 2021

Instacart Ads

Decant Delights — Holiday Wine Trends on the Instacart Marketplace

When we think about the holidays — which are just around the corner! — many things may come to mind. Turkey. Eggnog. Cranberries. Santa. But for our brand partners across the wine industry, the holidays…...

Oct 7, 2021

Instacart Ads

Working with Instacart Ads: Pilgrim’s Pride + CommerceIQ Success Story

In this series, Working with Instacart Ads, we take a look at real-world examples of brand partners who have successfully used Instacart Ads to meet, and exceed, their advertising objectives.  Since starting their Instacart Ads…...

Oct 6, 2021