Instacart Blog
Company Updates
Joining Our Table: Meet Laura Jones, VP of Brand & Marketing
With millions of households across North America relying on Instacart to get their groceries and household essentials each week, our teams remain relentlessly focused on building the absolute best online grocery shopping experience possible. Now, more than ever, we believe it’s critical to develop a world class brand that helps position our products and services to consumers and elevate the value we deliver to customers.…...
Read moreCompany Updates View all
Company Updates
Joining Our Table: Meet Laura Jones, VP of Brand & Marketing
With millions of households across North America relying on Instacart to get their groceries and household essentials each week, our teams remain relentlessly focused on building the absolute best online grocery shopping experience possible. Now,…...
Company Updates
Introducing Same-Day Grocery Delivery & Our First French-Language Experience in Quebec
Today, we’re proud to announce our expansion to Quebec, introducing Instacart’s first-ever French-language experience. With our first French-language experience, we translated our same-day online grocery delivery platform, creating a product experience for local customers, shoppers…...
Company Updates
Amplifying Black-owned Brands on Instacart with New $1 Million Advertising Initiative
Today, we’re proud to announce a new Instacart Ads initiative. We’re committing to invest up to $1 million to amplify emerging Black-owned consumer packaged goods (CPG) brands within the Instacart marketplace. This marks Instacart's first…...
Shopper Community View all
Shopper Community
Expanding Access to Batches
Earlier this year, we shared an update on our commitment to providing a fair and reliable experience for all Instacart shoppers. Now, we want to share the progress we’ve made since then and how we’re…...
Shopper Community
10 Items or Less: Shopping With Care
The Instacart community is as diverse as the items in the grocery store — every day, tens of thousands of individuals shop, deliver, and become an extension of people’s households. We want to share this…...
Shopper Community
Shop & Test with the Shopper Beta App
We’re always working to create the best possible shopper experience. Whether we’re building a brand new feature or improving upon the core functionality of the Shopper app, our goal is to deliver an engaging, reliable…...
Taste of Instacart View all
Company Updates
Joining Our Table: Meet Instacart’s Newest Product Leaders
Our mission is to create a world where everyone has access to the food they love and more time to enjoy it together. We do this by making online grocery shopping effortless and affordable. To…...
Company Updates
Introducing Instacart’s Remote-Friendly Return to Work
When the global pandemic emerged in North America in early 2020, Instacart became an essential service overnight for millions of people. During this time, we saw customer demand surge and more active Instacart shoppers on…...
Taste of Instacart
Celebrating Parents Month at Instacart
Each April, we set aside time to recognize Parents Month and celebrate our incredible Parents@ Instacart community. This year, we partnered with our Parents@ Employee Resource Group (ERG) to host virtual programming designed to support the…...
How It's Made View all
How It's Made
Designing Digital Experiences That Augment the Analog World
Shoppers are the backbone of Instacart’s business. Every day, we’re energized by being able to help them serve customers more effectively and support their learning and development to build a long-term relationship. In their offline…...
How It's Made
7 steps to get started with large-scale labeling
How Instacart built a crowdsourced data labeling process (and how you can too!) Organizations that develop technologies rooted in information retrieval, machine learning, recommender systems, and natural language processing depend on labels for modeling and…...
How It's Made
Nailing the Handoff
Exploring Certified Delivery’s checkout and delivery flows While Instacart’s bread and butter has always been and will continue to be grocery, many grocers and specialty retailers have a wide variety of items in their catalogs…...
Instacart Ads View all
Instacart Ads
Introducing Instacart Ads Consumer Insights Webinars
Instacart Ads Consumer Insights Webinars is a planned series of recurring webinars intended for our brand partners and manufacturers in the CPG industry. In it we will present and discuss interesting insights and analysis on…...
Instacart Ads
Consumer Insights — The State of Produce
Instacart has a wealth of anonymized and aggregated data from millions of receipts that can tell us what products are being bought, how frequently, and how they’re being found on the Instacart marketplace. We can…...
Instacart Ads
Taking the Long View: Instacart Consumer Insights
In this article we look at the benefits of longitudinal analysis over snapshots, examine how the Instacart platform enables this kind of analysis, and cite some examples of insights pulled from the marketplace. Traditionally, the…...
In the Aisles View all
In the Aisles
Green Bell Peppers – All You Need to Know | Instacart Guide to Fresh Produce
What are green bell peppers? Green bell peppers are a type of vegetable. They’re a savory type of sweet bell pepper, and they typically stay fresh a little longer than red and yellow bell peppers.…...
In the Aisles
Green Beans – All You Need to Know | Instacart Guide to Fresh Produce
What are green beans? Green beans, a versatile type of fresh produce, come in various varieties with different names, such as French beans, string beans, and snap beans. Although green beans are considered vegetables, they…...
In the Aisles
Gourds – All You Need to Know | Instacart Guide to Fresh Produce
What are gourds? Gourds are often thought of as decorative fall items found at farms and in rustic baskets. But they are actually a part of the fresh produce family and can be included in…...