Instacart Blog
Company Updates
Introducing Connected Stores: Making Shopping Seamless
For the last decade, we’ve worked with grocers to bring their businesses online, and helped people find their favorite foods and get them delivered to their door in just a few clicks. While there’s a lot to love about online shopping, there will always be something special about walking into a physical grocery store, browsing the aisles, getting inspired to try new products, or even…...
Sep 19, 2022Company Updates View all
Company Updates
The Instacart Effect: More Grocery Jobs for Women, Seniors, and Workers Without Higher Education
In recent years, economic studies have revealed the positive impact Instacart has had on the U.S. brick-and-mortar grocery industry and the American economy, showing that we’ve helped increase total U.S. grocery revenue by $6.4 billion…...
Sep 20, 2022
Company Updates
Introducing Instacart Tastemakers, A New Way to Inspire Your Audience and Monetize Your Content
Earlier this year, Instacart announced the launch of Shoppable Recipes, new product integrations that allow food creators to make their recipes shoppable on Instacart. Shoppable Recipes leverage Instacart’s immense grocery catalog — one of the…...
Sep 19, 2022
Company Updates
Introducing Connected Stores: Making Shopping Seamless
For the last decade, we’ve worked with grocers to bring their businesses online, and helped people find their favorite foods and get them delivered to their door in just a few clicks. While there’s a…...
Sep 19, 2022Shopper Community View all
Shopper Community
10 Items or Less: Always Wear a Smile
The Instacart community is as diverse as the items in the grocery store — every day, tens of thousands of individuals shop, deliver, and become an extension of people’s households. We want to share this…...
Aug 31, 2022
Shopper Community
Unlocking New Ways to Earn for Shoppers
Earlier this year, we introduced our renewed commitments to shoppers, kicking off an ongoing effort to build a better shopping experience. Today, we’re building on our commitment to provide you with ingredients to earn on…...
Aug 24, 2022
Shopper Community
10 Items or Less: Shop Like You’re Shopping for Your Own Family
The Instacart community is as diverse as the items in the grocery store — every day, tens of thousands of individuals shop, deliver, and become an extension of people’s households. We want to share this…...
Jul 28, 2022Taste of Instacart View all
Taste of Instacart
Building a Data-Driven company with Anahita Tafvizi, Instacart’s Vice President and Head of Data Science
Anahita Tafvizi joined Instacart in early 2021 and today, she leads the Data Science team which has more than doubled in size during her tenure. Our Data Science team is charged with identifying and informing…...
Jul 25, 2022
Taste of Instacart
Happy Pride, from the Rainbow Carrots Community
Corinne McCreery here, Rainbow Carrots Employee Resource Group Lead. I’m based in Toronto as part of the Catalog Technical Account Management team and started my career with Instacart in San Francisco. I’ve been with the…...
Jul 5, 2022
Taste of Instacart
Honoring Juneteenth at Instacart
Last year, we announced Juneteenth as an official company holiday moving forward for all corporate employees. For us, Juneteenth is a day to reflect, listen, learn, and engage in critical conversations around racial injustice. At…...
Jun 16, 2022How It's Made View all
How It's Made
How Instacart Uses Embeddings to Improve Search Relevance
Authors: Xiao Xiao, Taesik Na, Tejaswi Tenneti, Guanghua Shu As a fast-growing e-commerce platform and the leading grocery technology company, Instacart has an ever-expanding catalog of over 1 billion products from 900+ retailers, spanning a…...
Sep 14, 2022
How It's Made
Lessons Learned: The Journey to Real-Time Machine Learning at Instacart
Authors: Guanghua Shu and Sahil Khanna Figure 1: How ML models support shopping journey at Instacart Instacart incorporates machine learning extensively to improve the quality of experience for all actors in our “four-sided marketplace” — customers who place orders on…...
Sep 7, 2022
How It's Made
How Instacart Uses Machine Learning-Driven Autocomplete to Help People Fill Their Carts
Authors: Esther Vasiete Tejaswi Tenneti For an eCommerce platform like Instacart, Search is an important tool for making shopping feel effortless by helping people find the products they want, even when they are not sure what they’re…...
Aug 30, 2022Instacart Retail View all
Company Updates
Introducing Connected Stores: Making Shopping Seamless
For the last decade, we’ve worked with grocers to bring their businesses online, and helped people find their favorite foods and get them delivered to their door in just a few clicks. While there’s a…...
Sep 19, 2022
Instacart Retail
Food Lion, GIANT, Hannaford and Stop & Shop Increase Healthy Food Access by Enabling EBT-SNAP Payments for Grocery Delivery
Many people across the United States lack critical access to food. In fact, more than 37 Million Americans face food insecurity. Contributing factors include lack of proximity to groceries, lack of income, and lack of…...
Sep 6, 2022
Instacart Retail
How to Turn Every Grocery Delivery Into a Growth Opportunity On Instacart
Today's retail market is facing massive disruption. Grocers who provided delivery services in response to the pandemic lockdowns now find that consumers continue to appreciate, and expect, the same ease, convenience, and speed of these…...
Aug 12, 2022Instacart Ads View all
Company Updates
Instacart and Pepsi Team Up For the 2022 Fall Football Season with New Pop-Ups
New Instacart Pop-Ups Enable Brands to Inspire and Delight Consumers As They Shop for Life’s Moments As the fall football season kicks off, we’re excited to partner with Pepsi as one of the first brands…...
Sep 15, 2022
Instacart Ads
Set up Post-Click Experiences Faster with New Page Templates
In this article, we take a look at the latest offering in our ads platform. Over the next week we’ll be releasing page templates which were designed to address the needs of ecommerce managers who…...
Sep 14, 2022
Instacart Ads
Measuring Your Multi-Tactic Ad Strategy on Instacart
As our portfolio of advertising formats continues to grow, comprehensive campaign measurement is critical. It’s no surprise that consumers may interact with multiple ad formats, like display ads or sponsored products, prior to purchasing one…...
Sep 6, 2022