Instacart Blog
Shopper Community
Instacart Celebrates Historic Victory in California with Prop 22 Upheld
Today marks an historic moment and a landmark victory for app-based workers across the state of California, as the California Supreme Court has upheld Proposition 22. Instacart shoppers consistently and overwhelmingly tell us they value their flexibility and independence. The Court’s decision preserves access to the flexible earnings opportunities they want and the important benefits provided under Prop 22. We applaud the Court for protecting…...
Jul 25, 2024Carrot Tags View all
Instacart Retail
How Carrot Tags Increase Found Rates and Order Accuracy for E-commerce Shoppers
Connecting Instacart Technology to Store Shelves As the leading grocery technology company in North America, Instacart is pioneering ways to streamline the shopping process for consumers, store operators, and e-commerce shoppers alike. With the…...
Aug 5, 2024Instacart Retail
Top 2022 Retail Innovations and a Look Forward to The Trends That Will Shape 2023
The year 2022 helped crystalize what the connected grocery shopping experience looks like — consumers will not abandon shopping in-store, but will increasingly rely on digital shopping. Online grocery shopping is expected to reach up to…...
Feb 1, 2023Instacart Retail
The Complete Guide to Driving Growth with Grocery E-Commerce
In the next five years, some grocery executives believe that e-commerce penetration will increase to as high as 35%. While grocery e-commerce and fulfillment leaders have spent years integrating technology to offer essentials to the…...
Dec 9, 2022Eversight View all
Eversight
The Power of Promotions: How AI Can Help Retailers Combat Inflation
Inflation is driving up the cost of food throughout North America, resulting in higher prices for individual items and full baskets, both online and in-store. An Advantage Sales survey found that nine out of ten…...
May 11, 2023Instacart Retail
Top 2022 Retail Innovations and a Look Forward to The Trends That Will Shape 2023
The year 2022 helped crystalize what the connected grocery shopping experience looks like — consumers will not abandon shopping in-store, but will increasingly rely on digital shopping. Online grocery shopping is expected to reach up to…...
Feb 1, 2023Eversight
Instacart 2022: A Feast of Grocery Innovations and Upgrades
Imagine that you’re grocery shopping. Now imagine being able to shop 24/7, selecting from one billion items, and being able to access inventory that updates 3,000 times per second– and checking out alongside millions of…...
Dec 21, 2022In-Store Mode View all
In-Store Mode
Shoppable Recipes Inspired by Lessons in Chemistry on Apple TV+
A show about scientific yet easy recipes and Instacart? It doesn’t take a PhD to see how the two would perfectly fit together. Timed to the October 13 global premiere of Lessons in Chemistry on…...
Oct 12, 2023In-Store Mode
New Omnichannel and AI Solutions to Help Grocery Thrive
At Instacart, we’ve long believed that the future of grocery – and commerce in general – isn’t online or in-store. It’s both. And now more than ever, it’s being supercharged with AI. Omnichannel customers are…...
Sep 7, 2023In-Store Mode
Bringing Inspirational, AI-Powered Search to the Instacart app with Ask Instacart
At Instacart, AI has been central to everything we do for years: from matching Shoppers to available batches and delivery windows to helping customers find the right replacements for low-stock items and serving up personalized…...
May 31, 2023Scan & Pay View all
Company Updates
How the Instacart Platform Supports Independents
Across the U.S. and Canada, independent grocers face a number of business challenges, including high inflation, increased competition, workforce development issues, fractured supply chains and more. Despite these headwinds, local retailers are innovating and embracing…...
Feb 23, 2023Company Updates
Foodcellar Market Introduces Scan & Pay Checkout Technology Powered by Instacart
No one likes waiting in line, which is why we’re excited that local Long Island City grocer Foodcellar Market is the first retailer to fully deploy Instacart’s Scan & Pay technology in stores – part…...
Feb 6, 2023Instacart Retail
The Complete Guide to Driving Growth with Grocery E-Commerce
In the next five years, some grocery executives believe that e-commerce penetration will increase to as high as 35%. While grocery e-commerce and fulfillment leaders have spent years integrating technology to offer essentials to the…...
Dec 9, 2022FoodStorm View all
FoodStorm
Holiday Ordering Simplified: FoodStorm’s New Capabilities Enhance Prepared Food Retail Operations
Improved in-store fulfillment functionality and stock management will help boost retail sales As the holiday season approaches, grocers are gearing up for the annual surge in prepared food and catering orders. To prepare for the…...
Sep 18, 2024FoodStorm
Ten Ways to Drive Profitability with Perimeter Departments
How Are You Growing Your Grocery Margins? It’s no secret: Bigger profit margins support better business growth. For grocers, though, increasing margins can feel like an uphill battle. Historically, grocery has produced lower profit margins…...
Sep 17, 2024FoodStorm
Elevate Your In-Store Prepared Foods Experience with Grocery Kiosk Technology
Bringing Digitization to Perimeter Departments Between online shopping solutions like digital storefronts and in-store touchpoints like electronic shelf labels, we’re seeing the next evolution of grocery technology happen in real time. Retailers are leveraging the…...
Aug 12, 2024Caper View all
Company Updates
Instacart Insights: Caper Carts Rolling into an Aisle Near You
As we roll into an enhanced era of grocery shopping, it's clear that consumers are ready to trade traditional shopping carts for something a bit more... intelligent. Smart technology isn’t just assisting us in everyday…...
Oct 7, 2024Caper
Transforming In-Store Shopping: Caper Cart’s AI Magic Powered by NVIDIA Jetson
Instacart is setting a new standard for in-store grocery technology by integrating NVIDIA AI software libraries running on the NVIDIA Jetson Orin edge AI platform into Caper Carts, its AI-powered smart cart. NVIDIA Jetson’s onboard…...
Oct 3, 2024Instacart Retail
A Basket Full of Savings: How Caper Carts Help Customers Save on Groceries & Stay On Budget
Across the country, from California to New York, customers are telling us that Instacart's AI-powered Caper Carts are helping them save money. It’s a welcome respite at a time of record inflation, especially as groceries…...
Sep 23, 2024Small Business Spotlight View all
Small Business Spotlight
Small Business Summer Spotlights: Cultivating Children’s Healthy Eating Habits with Temple Isaiah Preschool
This summer, Instacart is celebrating small businesses with our Small Business Summer Spotlights series. We know small businesses are the heart of their communities, and we’re proud to help them thrive and grow. Every Friday,…...
Jul 28, 2023Small Business Spotlight
Small Business Summer Spotlights: Creating Strong Community & Empowering Employees with Yoke’s Fresh Market
This summer, Instacart is celebrating small businesses with our Small Business Summer Spotlights series. We know small businesses are the heart of their communities, and we’re proud to help them thrive and grow. On Fridays,…...
Jul 21, 2023Small Business Spotlight
Small Business Summer Spotlights: Building a Trusted Brand With Once Upon A Farm
This summer, Instacart is celebrating small businesses with our Small Business Summer Spotlights series. We know small businesses are the heart of their communities, and we’re proud to help them thrive and grow. Every Friday,…...
Jul 14, 2023Company Updates View all
Company Updates
Instacart Insights: Caper Carts Rolling into an Aisle Near You
As we roll into an enhanced era of grocery shopping, it's clear that consumers are ready to trade traditional shopping carts for something a bit more... intelligent. Smart technology isn’t just assisting us in everyday…...
Oct 7, 2024Caper
Transforming In-Store Shopping: Caper Cart’s AI Magic Powered by NVIDIA Jetson
Instacart is setting a new standard for in-store grocery technology by integrating NVIDIA AI software libraries running on the NVIDIA Jetson Orin edge AI platform into Caper Carts, its AI-powered smart cart. NVIDIA Jetson’s onboard…...
Oct 3, 2024Company Updates
The Power of Nutrition: How Instacart and 9amHealth are Using Food to Fight Chronic Disease
Nutrition and health are connected – what people eat can be a powerful tool for disease prevention or a contributor to the development of chronic, diet-related illness. With Instacart Health, we’re on a mission to…...
Sep 26, 2024Shopper Community View all
Shopper Community
10 ITEMS OR LESS: IRA FROM SAN FRANCISCO
The Instacart community is as diverse as the items in the grocery store — every day, tens of thousands of individuals shop, deliver, and become an extension of people’s households. We want to share this…...
Sep 18, 2024Shopper Community
Changes to Instacart in British Columbia
A new law was recently passed in British Columbia that impacts Instacart operations in the province. Due to these new regulations, we’re making several changes that go into effect as of September 3, 2024. Changes…...
Sep 3, 2024Shopper Community
Double the Cash Back on Gas with Upside
We're excited to announce an exclusive partnership that is set to make your shopping trips even more rewarding this fall. Through the month of September, Upside is doubling cash back for Cart Star shoppers fueling…...
Aug 29, 2024Taste of Instacart View all
Taste of Instacart
Building Bridges this Pride Month with Rainbow Carrots
Happy Pride Month! This month, our Rainbow Carrots Employee Resource Group (ERG) proudly led this year's festivities, featuring both virtual and in-person events designed to celebrate Instacart’s diverse identities and make room for positive change.…...
Jun 28, 2024Taste of Instacart
Recognizing Juneteenth: Reflections from our Head of Diversity, Equity, & Belonging (DEB)
While Juneteenth is a federal holiday in the US, since 2021, Instacart and its employees commemorate the observance with shoppers, customers, and in our communities globally. For us, it’s a time to come together to…...
Jun 19, 2024Taste of Instacart
Amplifying ANHPI Experiences: Celebrating the Asian Diaspora at Instacart
We just wrapped another successful Asian, Native Hawaiian, and Pacific Islander (ANHPI) Heritage Month with the Asians@ Employee Resource Group (ERG), uniting employees and various community members to honor the contributions of the ANHPI community…...
Jun 5, 2024How It's Made View all
How It's Made
One Model to Serve Them All: How Instacart deployed a single Deep Learning pCTR model for multiple surfaces with improved operations and performance along the way
Authors: Cheng Jia, Peng Qi, Joseph Haraldson, Adway Dhillon, Qiao Jiang, Sharath Rao Introduction Instacart Ads and Ranking Models At Instacart Ads, our focus lies in delivering the utmost relevance in advertisements to our customers, facilitating novel product discovery and enhancing…...
Dec 19, 2023How It's Made
Monte Carlo, Puppetry and Laughter: The Unexpected Joys of Prompt Engineering
Author: Ben Bader The universe of the current Large Language Models (LLMs) engineering is electrifying, to say the least. The industry has been on fire with change since the launch of ChatGPT in November of…...
Dec 19, 2023How It's Made
Unveiling the Core of Instacart’s Griffin 2.0: A Deep Dive into the Machine Learning Training Platform
Authors: Han Li, Sahil Khanna, Jocelyn De La Rosa, Moping Dou, Sharad Gupta, Chenyang Yu and Rajpal Paryani Background About a year ago, we introduced the first version of Griffin, Instacart’s first ML Platform, detailing its development and support for end-to-end ML in…...
Nov 22, 2023Instacart Retail View all
Company Updates
Instacart Insights: Caper Carts Rolling into an Aisle Near You
As we roll into an enhanced era of grocery shopping, it's clear that consumers are ready to trade traditional shopping carts for something a bit more... intelligent. Smart technology isn’t just assisting us in everyday…...
Oct 7, 2024Caper
Transforming In-Store Shopping: Caper Cart’s AI Magic Powered by NVIDIA Jetson
Instacart is setting a new standard for in-store grocery technology by integrating NVIDIA AI software libraries running on the NVIDIA Jetson Orin edge AI platform into Caper Carts, its AI-powered smart cart. NVIDIA Jetson’s onboard…...
Oct 3, 2024Instacart Retail
A Basket Full of Savings: How Caper Carts Help Customers Save on Groceries & Stay On Budget
Across the country, from California to New York, customers are telling us that Instacart's AI-powered Caper Carts are helping them save money. It’s a welcome respite at a time of record inflation, especially as groceries…...
Sep 23, 2024Instacart Ads View all
Instacart Ads
How Home Chef Harnesses the Power of Instacart
Since its inception in Chicago in 2013, Home Chef has been dedicated to delivering convenient, delicious meals to customers’ doorsteps. Home Chef’s culinary team constantly innovates to bring home cooks meals that fit their schedule,…...
Oct 3, 2024Instacart Ads
Amylu Foods Serves Up Healthy Sales Growth with Instacart Ads
Since 1992, Amylu Foods has continued its family-owned tradition of crafting chicken sausages inspired by artisan techniques. Today, the brand offers chicken burgers and meatballs — along with its traditional sausages — to health-conscious grocery…...
Sep 5, 2024Instacart Ads
Securing your place on the digital shelf
The latest best practices to maximize your sales on Instacart with sponsored product ads Millions of consumers shop for groceries online from their favorite retailers using Instacart. As they shop, browse and search, Instacart displays…...
Sep 4, 2024