Instacart Blog
Company Updates
Hitting Hunger Head On: How Instacart is Taking Action to Support SNAP Families and Food Banks Across the Country
Next week, SNAP benefits will return to pre-pandemic levels in more than 30 states across the country. As a result, millions of families will see their monthly grocery budgets tighten by $95 or more, and many food banks — already facing supply shortages amid rising food prices and an ongoing donation drought — are bracing for a surge in demand for food assistance. At Instacart,…...
Feb 23, 2023Small Business Spotlight View all
Small Business Spotlight
Small Business Summer Spotlights: Fighting Food Insecurity With 3 Guys from Brooklyn
This summer, Instacart is celebrating small businesses with our Small Business Summer Spotlights series. We know small businesses are the heart of their communities, and we’re proud to help them thrive and grow. Every Friday,…...
May 12, 2023
Company Updates
Small Business Summer Spotlights: Building a Strong Brand With Slate Milk
This summer, Instacart is celebrating small businesses with our Small Business Summer Spotlights series. We know small businesses are the heart of their communities, and we’re proud to help them thrive and grow. Every Friday,…...
May 5, 2023Company Updates View all
Company Updates
Small Business Summer Spotlights: Serving Up Love & Empowering Young Careers with Connie’s Chicken & Waffles
This summer, Instacart is celebrating small businesses with our Small Business Summer Spotlights series. We know small businesses are the heart of their communities, and we’re proud to help them thrive and grow. Every Friday,…...
May 19, 2023
Company Updates
The Power of Promotions: How AI Can Help Retailers Combat Inflation
Inflation is driving up the cost of food throughout North America, resulting in higher prices for individual items and full baskets, both online and in-store. An Advantage Sales survey found that nine out of ten…...
May 11, 2023
Company Updates
Delivering ‘Pawesome’ Insights for National Pet Month
Pets are more than just animals — they're beloved members of our families. As pet parents know, our furry friends bring us comfort, companionship, and unconditional love every day, holding a special place in our…...
May 2, 2023Shopper Community View all
Shopper Community
Strengthening the Shopper-Customer Relationship
Last year, we made a commitment to foster a community built on best intent. This means that we act with consideration and compassion for the Instacart community and ask that shoppers and customers assume the…...
May 1, 2023
Shopper Community
10 Items or Less: Going the Extra Mile
The Instacart community is as diverse as the items in the grocery store — every day, tens of thousands of individuals shop, deliver, and become an extension of people’s households. We want to share this…...
Apr 28, 2023
Shopper Community
10 Items or Less: The Value of Flexibility
The Instacart community is as diverse as the items in the grocery store — every day, tens of thousands of individuals shop, deliver, and become an extension of people’s households. We want to share this…...
Mar 27, 2023Taste of Instacart View all
Taste of Instacart
Celebrating Instacart’s Parents with Parents Month
This April, Instacart’s [email protected] Employee Resource Group (ERG) celebrated Parent’s Month, a special time dedicated to recognizing our incredible parents community at Instacart. The community hosted a series of programming to help parents across the…...
May 5, 2023
Taste of Instacart
Lifting Women Up— Celebrating Women’s History Month
This March, Instacart’s [email protected] employee resource group (ERG) celebrated Women’s History month with the theme Lifting Women Up - Connection and Growth. The ERG’s goal behind the theme was to shine a spotlight on advocacy,…...
Apr 6, 2023
Taste of Instacart
Meet Sarah Mastrorocco, VP & GM of Instacart Health
Sarah Mastrorocco is at the forefront of innovation at Instacart as the VP & GM of Instacart Health— a sweeping new initiative designed to build tools and technology that empower healthier living by expanding access…...
Apr 4, 2023How It's Made View all
How It's Made
Building a Flink Self-Serve Platform on Kubernetes at Scale
Author: Sylvia Lin At Instacart, we have a number of data pipelines with low-latency needs that handle over two trillion events a year. Those events help our engineering and product teams to make better decisions…...
Apr 28, 2023
How It's Made
Distributed Machine Learning at Instacart
How Instacart uses distributed Machine Learning to efficiently train thousands of models in production Author: Han Li At Instacart, we take pride in offering a diverse range of machine learning (ML) products that empower every…...
Mar 24, 2023
How It's Made
Adopting PgCat: A Nextgen Postgres Proxy
Authors: Mostafa Abdelraouf, Zain Kabani, Andrew Tanner In this post, we’ll be talking about PgCat, an open-source Postgresql Proxy that we have been using in production and contributing to. It provides connection pooling, load-balancing, and…...
Mar 13, 2023Instacart Retail View all
Instacart Retail
Inflation’s Effect on Top Categories, and What Retailers Can Do
It’s no secret that prices are rising. At Instacart, we’ve seen price increases across all categories, and some get hit harder than others. For example, pet department prices have seen the largest increase, whereas alcohol…...
Apr 12, 2023
Instacart Retail
How Consumers Are Responding to Inflation, and What That Means for Retailers
While inflation continues to affect the retail industry across the board, it continues to be felt most by the stakeholders who could potentially have the largest influence: the consumers. To combat this issue, retailers must…...
Mar 28, 2023
Company Updates
Empowering Grocers to Make Online Grocery More Affordable for Customers
Being able to access affordable groceries and household goods is important for all families, especially during challenging economic times. That’s why we’re dedicated to working closely with our retail partners to provide a wider range…...
Mar 27, 2023Instacart Ads View all
Instacart Ads
KIND Trades-Up with Impulse
KIND used impulse for sponsored product ads to acquire repeat customers and drive sales of larger pack sizes The launch of impulse for sponsored product ads, a new solution for our brand partners and advertisers…...
May 25, 2023
Instacart Ads
Working with Instacart Ads – Godshall’s
In this success story about working with Instacart Ads, we spotlight Godshall’s tremendous success — more than doubling their sales on Instacart year-over-year Since their start in 1945, Godshall’s has been dedicated to supplying premium…...
May 12, 2023
Instacart Ads
Reckitt Achieves 16.5% Incremental Sales Lift from Instacart Ads
Reckitt’s sales lift test proved a 16.5% incremental sales lift* from their sponsored product ads and a positive incremental return on ad spend (ROAS) result. Reckitt is the company behind many recognizable and trusted brands…...
May 5, 2023