FoodStorm

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FoodStorm’s new features help retailers prepare for the holidays

FoodStorm

FoodStorm’s new features help retailers prepare for the holidays

The holiday season is just around the corner, and with it comes the annual surge in prepared foods orders that often overwhelms grocers. To tackle this challenge, many retailers have turned to FoodStorm, Instacart’s order…...

Oct 25, 2023
Read time: 3min
New Omnichannel and AI Solutions to Help Grocery Thrive

Caper

New Omnichannel and AI Solutions to Help Grocery Thrive

At Instacart, we’ve long believed that the future of grocery – and commerce in general – isn’t online or in-store. It’s both. And now more than ever, it’s being supercharged with AI.  Omnichannel customers are…...

Sep 7, 2023
Read time: 6min
Instacart enables fully custom digital ordering with new FoodStorm features

FoodStorm

Instacart enables fully custom digital ordering with new FoodStorm features

Ordering custom-made items at the grocery store has been a longstanding challenge for both retailers and customers. The reliance on pen and paper, manual tracking of changes, and associated delays have presented difficulties for the…...

Jun 27, 2023
Read time: 2min

Scan & Pay

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How the Instacart Platform Supports Independents

Company Updates

How the Instacart Platform Supports Independents

Across the U.S. and Canada, independent grocers face a number of business challenges, including high inflation, increased competition, workforce development issues, fractured supply chains and more. Despite these headwinds, local retailers are innovating and embracing…...

Feb 23, 2023
Read time: 3min
Foodcellar Market Introduces Scan & Pay Checkout Technology Powered by Instacart

Company Updates

Foodcellar Market Introduces Scan & Pay Checkout Technology Powered by Instacart

No one likes waiting in line, which is why we’re excited that local Long Island City grocer Foodcellar Market is the first retailer to fully deploy Instacart’s Scan & Pay technology in stores – part…...

Feb 6, 2023
Read time: 3min
The Complete Guide to Driving Growth with Grocery E-Commerce

Instacart Retail

The Complete Guide to Driving Growth with Grocery E-Commerce

In the next five years, some grocery executives believe that e-commerce penetration will increase to as high as 35%. While grocery e-commerce and fulfillment leaders have spent years integrating technology to offer essentials to the…...

Dec 9, 2022
Read time: 6min

In-Store Mode

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Shoppable Recipes Inspired by Lessons in Chemistry on Apple TV+

In-Store Mode

Shoppable Recipes Inspired by Lessons in Chemistry on Apple TV+

A show about scientific yet easy recipes and Instacart? It doesn’t take a PhD to see how the two would perfectly fit together. Timed to the October 13 global premiere of Lessons in Chemistry on…...

Oct 12, 2023
Read time: 1min
New Omnichannel and AI Solutions to Help Grocery Thrive

Caper

New Omnichannel and AI Solutions to Help Grocery Thrive

At Instacart, we’ve long believed that the future of grocery – and commerce in general – isn’t online or in-store. It’s both. And now more than ever, it’s being supercharged with AI.  Omnichannel customers are…...

Sep 7, 2023
Read time: 6min
Bringing Inspirational, AI-Powered Search to the Instacart app with Ask Instacart

In-Store Mode

Bringing Inspirational, AI-Powered Search to the Instacart app with Ask Instacart

At Instacart, AI has been central to everything we do for years: from matching Shoppers to available batches and delivery windows to helping customers find the right replacements for low-stock items and serving up personalized…...

May 31, 2023
Read time: 3min

Eversight

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The Power of Promotions: How AI Can Help Retailers Combat Inflation

Eversight

The Power of Promotions: How AI Can Help Retailers Combat Inflation

Inflation is driving up the cost of food throughout North America, resulting in higher prices for individual items and full baskets, both online and in-store. An Advantage Sales survey found that nine out of ten…...

May 11, 2023
Read time: 4min
Top 2022 Retail Innovations and a Look Forward to The Trends That Will Shape 2023

Instacart Retail

Top 2022 Retail Innovations and a Look Forward to The Trends That Will Shape 2023

The year 2022 helped crystalize what the connected grocery shopping experience looks like — consumers will not abandon shopping in-store, but will increasingly rely on digital shopping.  Online grocery shopping is expected to reach up to…...

Feb 1, 2023
Read time: 5min
Instacart 2022: A Feast of Grocery Innovations and Upgrades 

Eversight

Instacart 2022: A Feast of Grocery Innovations and Upgrades 

Imagine that you’re grocery shopping. Now imagine being able to shop 24/7, selecting from one billion items, and being able to access inventory that updates 3,000 times per second– and checking out alongside millions of…...

Dec 21, 2022
Read time: 15min

Carrot Tags

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Top 2022 Retail Innovations and a Look Forward to The Trends That Will Shape 2023

Instacart Retail

Top 2022 Retail Innovations and a Look Forward to The Trends That Will Shape 2023

The year 2022 helped crystalize what the connected grocery shopping experience looks like — consumers will not abandon shopping in-store, but will increasingly rely on digital shopping.  Online grocery shopping is expected to reach up to…...

Feb 1, 2023
Read time: 5min
The Complete Guide to Driving Growth with Grocery E-Commerce

Instacart Retail

The Complete Guide to Driving Growth with Grocery E-Commerce

In the next five years, some grocery executives believe that e-commerce penetration will increase to as high as 35%. While grocery e-commerce and fulfillment leaders have spent years integrating technology to offer essentials to the…...

Dec 9, 2022
Read time: 6min
4 Online Grocery Technology Methods to Future-Proof Your Operations

Instacart Retail

4 Online Grocery Technology Methods to Future-Proof Your Operations

Fast, scalable grocery fulfillment has become the norm, exponentially accelerated over the past few years by the COVID-19 pandemic and consumers’ increasing need for convenience. Whether in-store shopping or grocery ordering, seamless experiences are the…...

Nov 8, 2022
Read time: 5min

Small Business Spotlight

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Small Business Summer Spotlights: Cultivating Children’s Healthy Eating Habits with Temple Isaiah Preschool

Small Business Spotlight

Small Business Summer Spotlights: Cultivating Children’s Healthy Eating Habits with Temple Isaiah Preschool

​​This summer, Instacart is celebrating small businesses with our Small Business Summer Spotlights series. We know small businesses are the heart of their communities, and we’re proud to help them thrive and grow. Every Friday,…...

Jul 28, 2023
Read time: 6min
Small Business Summer Spotlights: Creating Strong Community & Empowering Employees with Yoke’s Fresh Market

Small Business Spotlight

Small Business Summer Spotlights: Creating Strong Community & Empowering Employees with Yoke’s Fresh Market

This summer, Instacart is celebrating small businesses with our Small Business Summer Spotlights series. We know small businesses are the heart of their communities, and we’re proud to help them thrive and grow. On Fridays,…...

Jul 21, 2023
Read time: 6min
Small Business Summer Spotlights: Building a Trusted Brand With Once Upon A Farm

Small Business Spotlight

Small Business Summer Spotlights: Building a Trusted Brand With Once Upon A Farm

This summer, Instacart is celebrating small businesses with our Small Business Summer Spotlights series. We know small businesses are the heart of their communities, and we’re proud to help them thrive and grow. Every Friday,…...

Jul 14, 2023
Read time: 4min

Caper

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New Omnichannel and AI Solutions to Help Grocery Thrive

Caper

New Omnichannel and AI Solutions to Help Grocery Thrive

At Instacart, we’ve long believed that the future of grocery – and commerce in general – isn’t online or in-store. It’s both. And now more than ever, it’s being supercharged with AI.  Omnichannel customers are…...

Sep 7, 2023
Read time: 6min
ShopRite of Spotswood and Fairway Market to Introduce New Smart Carts Powered by Instacart 

Caper

ShopRite of Spotswood and Fairway Market to Introduce New Smart Carts Powered by Instacart 

ShopRite of Spotswood and Fairway Market to Introduce New Smart Carts Powered by Instacart  We’re excited to announce the arrival of the newest model of the Caper Cart – Instacart’s smart shopping cart – at…...

Jun 22, 2023
Read time: 3min
How the Instacart Platform Supports Independents

Company Updates

How the Instacart Platform Supports Independents

Across the U.S. and Canada, independent grocers face a number of business challenges, including high inflation, increased competition, workforce development issues, fractured supply chains and more. Despite these headwinds, local retailers are innovating and embracing…...

Feb 23, 2023
Read time: 3min

Company Updates

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Teaming up with the American Cancer Society to deliver groceries to families in need

Company Updates

Teaming up with the American Cancer Society to deliver groceries to families in need

At Instacart, we understand that access to proper nutrition and fresh food is more than just a cornerstone of health, it's a vital source of comfort and stability, especially for families facing extraordinary challenges. That’s…...

Feb 16, 2024
Read time: 2min
Instacart’s Snacktime Report: The Big Game Cravings

Company Updates

Instacart’s Snacktime Report: The Big Game Cravings

The Big Game is this Sunday, uniting fans not just in the thrill of football, but in the universal joy of game day eats. According to a recent Instacart survey conducted online by The Harris…...

Feb 5, 2024
Read time: 5min
Instacart Health partnership with Good Measures supports improved blood pressure, weight, and member engagement

Company Updates

Instacart Health partnership with Good Measures supports improved blood pressure, weight, and member engagement

Through Instacart Health, we offer the technology to help any health organization kickstart or further scale the work they’re already doing, whether that’s addressing food insecurity, inspiring healthy choices or implementing food as medicine programs.…...

Jan 31, 2024
Read time: 2min

Shopper Community

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Changes to Instacart in Seattle

Shopper Community

Changes to Instacart in Seattle

In 2023, the Seattle City Council passed a new law that impacts how Instacart operates in Seattle. Due to these new regulations, we’re making several changes that will go into effect as of January 13,…...

Jan 12, 2024
Read time: 1min
10 Items or Less: Shopping Across the States

Shopper Community

10 Items or Less: Shopping Across the States

The Instacart community is as diverse as the items in the grocery store — every day, tens of thousands of individuals shop, deliver, and become an extension of people’s households. We want to share this…...

Dec 11, 2023
Read time: 2min
Changes to customer ratings

Shopper Community

Changes to customer ratings

Dedrick -  3071 deliveries We know that shoppers do their best on each batch to deliver great service. However, you’ve told us that it can be frustrating if a customer provides a low rating based…...

Nov 15, 2023
Read time: 3min

Taste of Instacart

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Sazón Unleashes the Flavor for Latinx Heritage Month

Taste of Instacart

Sazón Unleashes the Flavor for Latinx Heritage Month

In honor of Latinx Heritage Month, our Sazón community, Instacart’s Employee Resource Group for Latinx employees and their advocates, hosted educational programming under the theme of Unleash the Flavor. From workshops and thought-provoking panels at…...

Oct 13, 2023
Read time: 3min
Celebrating Pride Month with Rainbow Carrots

Taste of Instacart

Celebrating Pride Month with Rainbow Carrots

Instacart just wrapped up an amazing Pride Month where we celebrated and recognized our LGBTQ2IA+ community! Instacart’s Rainbow Carrots Employee Resource Group (ERG) led the charge by hosting a series of virtual and in-person events…...

Jun 30, 2023
Read time: 2min
Honoring Juneteenth at Instacart

Taste of Instacart

Honoring Juneteenth at Instacart

Since 2021, Instacart has commemorated Juneteenth — it’s a significant date for us to reflect on, and this year was no different. As a company, we have been recognizing Juneteenth throughout the entire month of…...

Jun 23, 2023
Read time: 3min

How It's Made

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One Model to Serve Them All: How Instacart deployed a single Deep Learning pCTR model for multiple surfaces with improved operations and performance along the way

How It's Made

One Model to Serve Them All: How Instacart deployed a single Deep Learning pCTR model for multiple surfaces with improved operations and performance along the way

Authors: Cheng Jia, Peng Qi, Joseph Haraldson, Adway Dhillon, Qiao Jiang, Sharath Rao Introduction Instacart Ads and Ranking Models At Instacart Ads, our focus lies in delivering the utmost relevance in advertisements to our customers, facilitating novel product discovery and enhancing…...

Dec 19, 2023
Read time: 13min
Monte Carlo, Puppetry and Laughter: The Unexpected Joys of Prompt Engineering

How It's Made

Monte Carlo, Puppetry and Laughter: The Unexpected Joys of Prompt Engineering

Author: Ben Bader The universe of the current Large Language Models (LLMs) engineering is electrifying, to say the least. The industry has been on fire with change since the launch of ChatGPT in November of…...

Dec 19, 2023
Read time: 16min
Unveiling the Core of Instacart’s Griffin 2.0: A Deep Dive into the Machine Learning Training Platform

How It's Made

Unveiling the Core of Instacart’s Griffin 2.0: A Deep Dive into the Machine Learning Training Platform

Authors: Han Li, Sahil Khanna, Jocelyn De La Rosa, Moping Dou, Sharad Gupta, Chenyang Yu and Rajpal Paryani Background About a year ago, we introduced the first version of Griffin, Instacart’s first ML Platform, detailing its development and support for end-to-end ML in…...

Nov 22, 2023
Read time: 9min

Instacart Retail

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Three Ways to Drive Profitability with Your Online Grocery Platform

Instacart Retail

Three Ways to Drive Profitability with Your Online Grocery Platform

Retailers with powerful online grocery platforms can position themselves as industry leaders by leveraging technology to boost profits, accelerate outreach, and future-proof their business.   Streamline your end-to-end digital platform   The online grocery ecosystem…...

Jan 22, 2024
Read time: 5min
Bring Your Digital Storefront to Life with Three Trending Strategies

Instacart Retail

Bring Your Digital Storefront to Life with Three Trending Strategies

In today’s retail landscape, consumers seamlessly shift between online and in-store shopping, giving grocers a valuable opportunity to leverage the capabilities of digital storefronts. This goes beyond bridging the gap between physical and online shopping…...

Nov 14, 2023
Read time: 6min
FoodStorm’s new features help retailers prepare for the holidays

FoodStorm

FoodStorm’s new features help retailers prepare for the holidays

The holiday season is just around the corner, and with it comes the annual surge in prepared foods orders that often overwhelms grocers. To tackle this challenge, many retailers have turned to FoodStorm, Instacart’s order…...

Oct 25, 2023
Read time: 3min

Instacart Ads

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OLIPOP Wins Category Share, New Customers, Grows Sales with Dry January Campaign

Instacart Ads

OLIPOP Wins Category Share, New Customers, Grows Sales with Dry January Campaign

OLIPOP is a new kind of soda crafted with only 2-5 grams of sugar and includes fiber, prebiotics and botanicals to support digestive health in 15 delicious flavors. Their success in 2023 landed them on…...

Feb 22, 2024
Read time: 4min
Chomps Outpaces Category Growth on Instacart

Instacart Ads

Chomps Outpaces Category Growth on Instacart

Chomps is a family-owned business that creates simple, delicious snacks made from the highest quality, sustainably sourced proteins and no hidden, harmful ingredients. We previously wrote about their success driving triple-digit growth sales on Instacart,…...

Feb 20, 2024
Read time: 2min
Liquid Death Kills It - Doubling Brand Sales on Instacart Year over Year

Instacart Ads

Liquid Death Kills It – Doubling Brand Sales on Instacart Year over Year

Liquid Death, in their own words, is a ‘funny beverage company who hates corporate marketing as much as you do. Our evil mission is to make people laugh and get more of them to drink…...

Jan 31, 2024
Read time: 2min