Company Updates

Instacart Announces Next-Gen Fulfillment Initiative For Retail Partners

With the rapid adoption of online grocery shopping that’s taken place over the last year, the grocery industry has experienced an accelerated transformation that’s required retailers to reimagine their e-commerce footprint and explore new technologies…...

Jul 22, 2021

Company Updates

Instacart Scoops Up America’s ‘Flavorite’ Ice Cream in Every State 🍦🍨

As summer heats up across the country, so do ice cream purchases on Instacart -- with sales peaking like clockwork in July. Naturally, it’s fitting that July has been deemed National Ice Cream Month with…...

Jul 12, 2021

Company Updates

A Letter From Instacart Founder Apoorva Mehta

To The Instacart Community, I want to share an important update. Later this month, I’ll be transitioning to become the Executive Chairman of the Instacart Board and Fidji Simo will be the new CEO. I…...

Jul 8, 2021

Shopper Community

Streamlining and Updating the Shopper App

From the moment you open the Instacart Shopper app, we want to make it easy for you to find batches and start earning. That’s why today we’re introducing several new features that will make the…...

Jul 12, 2021

Shopper Community

10 Items or Less: When Customers Become Friends

The Instacart community is as diverse as the items in the grocery store — every day, tens of thousands of individuals shop, deliver, and become an extension of people’s households. We want to share this…...

Jun 30, 2021

Shopper Community

Supporting the Health and Wellness of the Shopper Community

We’re always looking for ways to enhance the shopper experience and ensure the perks that we offer support your needs. Earlier this year, we collected your input on what other types of perks you’d like…...

Jun 24, 2021

Taste of Instacart

Creating Community and Building Awareness: Meet the Co-Leads of our Asians@ ERG

As Joy Zhu sat in her New Carrots onboarding session, “Taste of Instacart” that covered Employee Resource Groups (ERG) communities at Instacart, she saw an opportunity to create one that was missing: an ERG for…...

Jul 1, 2021

Taste of Instacart

Meet Jennifer Sutton, our Senior Director of Diversity, Equity and Belonging

When Jennifer Sutton landed in the diversity and inclusion field approximately 14 years ago, she says that diversity, equity, and belonging (DEB) looked a lot different than it does today. “Back then we talked about…...

Jun 23, 2021

Company Updates

Joining Our Table: Meet Laura Jones, VP of Brand & Marketing

With millions of households across North America relying on Instacart to get their groceries and household essentials each week, our teams remain relentlessly focused on building the absolute best online grocery shopping experience possible. Now,…...

Jun 17, 2021

How It's Made

Designing Digital Experiences That Augment the Analog World

Shoppers are the backbone of Instacart’s business. Every day, we’re energized by being able to help them serve customers more effectively and support their learning and development to build a long-term relationship. In their offline…...

Mar 16, 2021

How It's Made

7 steps to get started with large-scale labeling

How Instacart built a crowdsourced data labeling process (and how you can too!) Organizations that develop technologies rooted in information retrieval, machine learning, recommender systems, and natural language processing depend on labels for modeling and…...

Mar 12, 2021

How It's Made

Nailing the Handoff

Exploring Certified Delivery’s checkout and delivery flows While Instacart’s bread and butter has always been and will continue to be grocery, many grocers and specialty retailers have a wide variety of items in their catalogs…...

Nov 17, 2020

Instacart Ads

API Partner Program — Take your advertising campaigns to the next level

In this article we introduce our API Partners, the services they offer, and the benefits they provide to our brand partners. You may have heard of traditional advertising agencies that work with brands on the…...

Jul 27, 2021

Instacart Ads

How Instacart Ads provides value today and in the cookieless future

In this article, we look broadly at the importance of first-party data and the move away from ad personalization and tracking across apps. We also provide an overview of the value of Instacart Ads to advertisers in terms…...

Jul 27, 2021

Instacart Ads

Working with Instacart Ads: DUDE Products

In this series, Working with Instacart Ads, we take a look at real-world examples of brand partners who have successfully used Instacart Ads to meet, and exceed, their advertising objectives. DUDE Products was founded in 2011…...

Jul 27, 2021

In the Aisles

Savoy Cabbage – All You Need to Know | Instacart Guide to Fresh Produce

What is savoy cabbage? Savoy cabbage, sometimes referred to as "curly cabbage," is a variety of cabbage with distinctive crinkly leaves and a rich emerald green color. The leaves are tender yet crunchy, which makes…...

Jul 29, 2021

In the Aisles

Heirloom Tomatoes – All You Need to Know | Instacart Guide to Fresh Produce

What are heirloom tomatoes? Cherokee Purple, Mexico Midget, Brandywine, Yellow Oxheart—if any of these names sound familiar to you, consider yourself a true aficionado of heirloom tomatoes. Heirloom tomatoes are fresh produce that has been around…...

Jul 29, 2021

In the Aisles

Serrano Peppers – All You Need to Know | Instacart Guide to Fresh Produce

What are serrano peppers? Serrano peppers are often compared to the jalapeno pepper. Both are popular peppers with a variety of uses. However, the most notable difference is the level of spice. Compared to the jalapeno,…...

Jul 29, 2021