Instacart Blog

Company Updates

Joining Our Table: Meet Tim Castelli, Vice President of Global Advertising Sales

At Instacart, we enable thousands of CPG brands – from category leaders to emerging brands – to move products off shelves and into homes with the best of digital advertising’s capabilities. We are uniquely positioned…...

Feb 8, 2023

Company Updates

Foodcellar Market Introduces Scan & Pay Checkout Technology Powered by Instacart

No one likes waiting in line, which is why we’re excited that local Long Island City grocer Foodcellar Market is the first retailer to fully deploy Instacart’s Scan & Pay technology in stores – part…...

Feb 6, 2023

Company Updates

Let’s Choco-bout Love…

Romance is in the air as we approach Valentine’s Day — a holiday defined by fresh flowers, heart-shaped goodies, loving gestures, and consumerism. According to the National Retail Foundation (NRF) in 2022, $23.9B was spent on…...

Feb 2, 2023

Shopper Community

10 Items or Less: Who Doesn’t Love a Smile?

The Instacart community is as diverse as the items in the grocery store — every day, tens of thousands of individuals shop, deliver, and become an extension of people’s households. We want to share this…...

Dec 22, 2022

Shopper Community

A Year in Review: Delivering on Our Commitment to Shoppers

This year, we worked closely with the shopper community to develop an even greater understanding of who shoppers are, why you shop with Instacart, and how we can better support you along the way. To…...

Dec 19, 2022

Shopper Community

10 Items or Less: Never Be Afraid to Ask for Help

The Instacart community is as diverse as the items in the grocery store — every day, tens of thousands of individuals shop, deliver, and become an extension of people’s households. We want to share this…...

Nov 18, 2022

Taste of Instacart

Meet Mike Wittig, VP of Tax

Mike Wittig joined Instacart in early 2022 to lead our Tax team. This team is tasked with covering all things tax including corporate income tax, US and international tax, state and local tax, and sales…...

Dec 20, 2022

Taste of Instacart

Building a Data-Driven company with Anahita Tafvizi, Instacart’s Vice President and Head of Data Science

Anahita Tafvizi joined Instacart in early 2021 and today, she leads the Data Science team which has more than doubled in size during her tenure. Our Data Science team is charged with identifying and informing…...

Jul 25, 2022

Taste of Instacart

Happy Pride, from the Rainbow Carrots Community

Corinne McCreery here, Rainbow Carrots Employee Resource Group Lead. I’m based in Toronto as part of the Catalog Technical Account Management team and started my career with Instacart in San Francisco. I’ve been with the…...

Jul 5, 2022

How It's Made

Getting to Know the Data Scientists at Instacart

Our Data Science team at Instacart is responsible for all data analytics, insights and experimentation at the company. The team partners with our Product and Engineering teams on all stages of the product life cycle,…...

Dec 21, 2022

How It's Made

Personalizing Recommendations for a Learning User

A talk by Prof. Hongning Wang as part of Instacart’s Distinguished Speaker Series Co-authored by Haixun Wang and Jagannath Putrevu Recommendation systems are at the heart of Instacart: we want to surface the most appropriate…...

Dec 5, 2022

How It's Made

From Postgres to Amazon DynamoDB 

Authors: Andrew Tanner, Manas Paldhe, Stefan Wild, Tristan Fletcher Instacart is the leading online grocery company in North America. Users can shop from more than 75,000 stores with more than 500 million products on shelves.…...

Nov 21, 2022

Company Updates

Foodcellar Market Introduces Scan & Pay Checkout Technology Powered by Instacart

No one likes waiting in line, which is why we’re excited that local Long Island City grocer Foodcellar Market is the first retailer to fully deploy Instacart’s Scan & Pay technology in stores – part…...

Feb 6, 2023

Instacart Retail

Top 2022 Retail Innovations and a Look Forward to The Trends That Will Shape 2023

The year 2022 helped crystalize what the connected grocery shopping experience looks like — consumers will not abandon shopping in-store, but will increasingly rely on digital shopping.  Online grocery shopping is expected to reach up to…...

Feb 1, 2023

Instacart Retail

The Guide to Staying Competitive in Grocery Fulfillment

Grocery fulfillment models shifted quite a bit in the past few years. After the explosive growth of home delivery in 2020, the sphere has continued to hold its own. At the center of this transformation…...

Dec 12, 2022

Company Updates

Joining Our Table: Meet Tim Castelli, Vice President of Global Advertising Sales

At Instacart, we enable thousands of CPG brands – from category leaders to emerging brands – to move products off shelves and into homes with the best of digital advertising’s capabilities. We are uniquely positioned…...

Feb 8, 2023

Company Updates

Instacart Delivers Shoppable TV Commercials for Michelob ULTRA with First Major Cross-Channel Co-Marketing Campaign

Partnership Marks Anheuser-Busch’s First Shoppable TV Commercials, Powered by Instacart Instacart Enables Select Brand Partners to Create Campaigns That Deliver Through Seamless Offsite Media Integrations and Co-Branded Activations  Instacart, the leading grocery technology company in…...

Feb 1, 2023

Instacart Ads

Applegate Test Shows 35% Sales Lift from Instacart Ads

Applegate sees double-digit sales lift* on Instacart from Instacart Ads, as an early adopter of sales lift testing capabilities. Applegate, producer of high-quality natural and organic hot dogs, bacon, sausages, deli meats, cheese, and frozen…...

Jan 11, 2023