Instacart Blog

Company Updates

Q&A with Caper’s Co-Founder: AI and Contact-Free Checkout at Fenway Park

This spring, we announced that iconic Fenway Park now offers Caper Counter’s AI-powered, contact-free checkout for fans in partnership with Aramark Sports + Entertainment. With the introduction of Caper Counter, baseball fans, concertgoers and more…...

Jun 28, 2022

Company Updates

Expanding with Walmart Canada to Pilot a New Virtual Convenience Store, Powered by Instacart Platform  

Today, we’re excited to share that we’ve expanded our collaboration with Walmart in Canada to launch Walmart Now - a new virtual convenience store pilot powered by Instacart Platform and facilitated directly through existing Walmart…...

Jun 23, 2022

Company Updates

Instacart’s Summer BBQ Report is Hot off the Grill 🇺🇸🍔

It’s officially summer and grilling season is about to take off as we near the July 4th weekend — a holiday synonymous with delicious BBQ spreads and fun summer activities. To give you a sense…...

Jun 22, 2022

Shopper Community

10 Items or Less: Keep Up the Great Work

The Instacart community is as diverse as the items in the grocery store — every day, tens of thousands of individuals shop, deliver, and become an extension of people’s households. We want to share this…...

Jun 6, 2022

Shopper Community

Our Commitment to Shoppers: A Community Built on Best Intent

We’re rolling out a suite of new product features each month to further our commitment to shoppers and share more about how we’re building an even better shopper experience. This month, we’re sharing more about…...

May 24, 2022

Shopper Community

Improving Your Post Batch Experience

Your experience on the platform is important to us — it helps us ensure we build a fair, considerate and compassionate community. You can now let us know how each batch went using the post…...

May 24, 2022

Taste of Instacart

Happy Pride, from the Rainbow Carrots Community

Corinne McCreery here, Rainbow Carrots Employee Resource Group Lead. I’m based in Toronto as part of the Catalog Technical Account Management team and started my career with Instacart in San Francisco. I’ve been with the…...

Jul 5, 2022

Taste of Instacart

Honoring Juneteenth at Instacart

Last year, we announced Juneteenth as an official company holiday moving forward for all corporate employees. For us, Juneteenth is a day to reflect, listen, learn, and engage in critical conversations around racial injustice. At…...

Jun 16, 2022

Taste of Instacart

Celebrating our Progressive Grocer Top Women in Grocery Winners

Today, we’re proud to celebrate four women at Instacart who have been selected for Progressive Grocer’s 2022 Top Women in Grocery list. Progressive Grocer’s annual Top Women in Grocery award recognizes the integral role women…...

Jun 15, 2022

How It's Made

Griffin: How Instacart’s ML Platform Tripled ML Applications in a year

Instacart’s hyper-growth entails increasing machine learning applications and requires fast iterations of machine learning workflows. To meet these requirements, we built Griffin, an extensible platform that supports diverse data management systems, integrates with multiple machine…...

Jun 22, 2022

Taste of Instacart

Data Engineering and Infrastructure at Instacart with Engineering Manager Abhi Kalakuntla

“It sounds cliché, but data drives Instacart’s entire business—our logistics and shopping processes, as well as our ordering experience, are all based on data,” explains Abhi Kalakuntla, Engineering Manager on Instacart’s growing Data Infrastructure team.…...

May 26, 2022

How It's Made

Tooling to Find More Items, More Quickly

How Instacart’s Fulfillment Technology group is working to make picking all of the items on your list as painless as possible Authors: Benjamin S. Knight & Jason Cromer Introduction Is that wedge of Wisconsin sharp cheddar…...

May 25, 2022

Company Updates

Expanding with Walmart Canada to Pilot a New Virtual Convenience Store, Powered by Instacart Platform  

Today, we’re excited to share that we’ve expanded our collaboration with Walmart in Canada to launch Walmart Now - a new virtual convenience store pilot powered by Instacart Platform and facilitated directly through existing Walmart…...

Jun 23, 2022

Company Updates

Expanding Same-Day Alcohol Delivery in Partnership with Meijer to Reach Nearly 75% of U.S. Households

With alcohol continuing to rise as one of the most popular digital aisles on Instacart, we’re proud to announce the expansion of Instacart’s alcohol footprint in partnership with Meijer. By partnering with Meijer to deliver…...

Nov 8, 2021

Company Updates

Delivering Value from Dollar Tree to Customers Nationwide

When it comes to major household expenses, we know that every dollar counts. More and more people are relying on dollar stores to save on everyday essentials like paper goods and cleaning supplies, school and…...

Oct 28, 2021

Instacart Ads

How General Mills Improved ROAS with Optimized Bidding by Almost 50%

GMI reported a nearly 50% increase in ROAS after switching their campaigns to optimized bidding Over the last year, some advertising platforms have lost the ability to connect ads exposure to actual purchases. Instacart Ads,…...

Jun 29, 2022

Instacart Ads

Reimagining the Future of Food With Partake

In this brand story, we’re shining a spotlight on Partake Foods, an Instacart brand partner and participant in the Instacart Ads Initiative, our $2 million commitment to amplify historically underrepresented brands.  When her daughter was…...

Jun 28, 2022

Instacart Ads

Mixing It Up With Hella Cocktail Co.

In this brand story, we’re shining a spotlight on Hella Cocktail Co., an Instacart CPG brand partner and participant in the Instacart Ads Initiative, our $2 million commitment to amplify historically underrepresented brands.  Hella Cocktail…...

Jun 21, 2022