Instacart Blog

Instacart Retail

How Carrot Tags Increase Found Rates and Order Accuracy for E-commerce Shoppers

Connecting Instacart Technology to Store Shelves   As the leading grocery technology company in North America, Instacart is pioneering ways to streamline the shopping process for consumers, store operators, and e-commerce shoppers alike.  With the…...

Aug 5, 2024

Instacart Retail

Top 2022 Retail Innovations and a Look Forward to The Trends That Will Shape 2023

The year 2022 helped crystalize what the connected grocery shopping experience looks like — consumers will not abandon shopping in-store, but will increasingly rely on digital shopping.  Online grocery shopping is expected to reach up to…...

Feb 1, 2023

Instacart Retail

The Complete Guide to Driving Growth with Grocery E-Commerce

In the next five years, some grocery executives believe that e-commerce penetration will increase to as high as 35%. While grocery e-commerce and fulfillment leaders have spent years integrating technology to offer essentials to the…...

Dec 9, 2022

Eversight

The Power of Promotions: How AI Can Help Retailers Combat Inflation

Inflation is driving up the cost of food throughout North America, resulting in higher prices for individual items and full baskets, both online and in-store. An Advantage Sales survey found that nine out of ten…...

May 11, 2023

Instacart Retail

Top 2022 Retail Innovations and a Look Forward to The Trends That Will Shape 2023

The year 2022 helped crystalize what the connected grocery shopping experience looks like — consumers will not abandon shopping in-store, but will increasingly rely on digital shopping.  Online grocery shopping is expected to reach up to…...

Feb 1, 2023

Eversight

Instacart 2022: A Feast of Grocery Innovations and Upgrades 

Imagine that you’re grocery shopping. Now imagine being able to shop 24/7, selecting from one billion items, and being able to access inventory that updates 3,000 times per second– and checking out alongside millions of…...

Dec 21, 2022

Small Business Spotlight

Small Business Summer Spotlights: Cultivating Children’s Healthy Eating Habits with Temple Isaiah Preschool

​​This summer, Instacart is celebrating small businesses with our Small Business Summer Spotlights series. We know small businesses are the heart of their communities, and we’re proud to help them thrive and grow. Every Friday,…...

Jul 28, 2023

Small Business Spotlight

Small Business Summer Spotlights: Creating Strong Community & Empowering Employees with Yoke’s Fresh Market

This summer, Instacart is celebrating small businesses with our Small Business Summer Spotlights series. We know small businesses are the heart of their communities, and we’re proud to help them thrive and grow. On Fridays,…...

Jul 21, 2023

Small Business Spotlight

Small Business Summer Spotlights: Building a Trusted Brand With Once Upon A Farm

This summer, Instacart is celebrating small businesses with our Small Business Summer Spotlights series. We know small businesses are the heart of their communities, and we’re proud to help them thrive and grow. Every Friday,…...

Jul 14, 2023

In-Store Mode

Shoppable Recipes Inspired by Lessons in Chemistry on Apple TV+

A show about scientific yet easy recipes and Instacart? It doesn’t take a PhD to see how the two would perfectly fit together. Timed to the October 13 global premiere of Lessons in Chemistry on…...

Oct 12, 2023

In-Store Mode

New Omnichannel and AI Solutions to Help Grocery Thrive

At Instacart, we’ve long believed that the future of grocery – and commerce in general – isn’t online or in-store. It’s both. And now more than ever, it’s being supercharged with AI.  Omnichannel customers are…...

Sep 7, 2023

In-Store Mode

Bringing Inspirational, AI-Powered Search to the Instacart app with Ask Instacart

At Instacart, AI has been central to everything we do for years: from matching Shoppers to available batches and delivery windows to helping customers find the right replacements for low-stock items and serving up personalized…...

May 31, 2023

Company Updates

Instacart’s Flavorful Food Forecast for 2025

As 2024 draws to a close and we gear up for the new year, we’re excited to share Instacart’s anticipated food and grocery trends for 2025. In order to develop this forecast, we analyzed Instacart…...

Dec 4, 2024

Company Updates

Instacart’s Fourth Annual Giving Tuesday Campaign with Danone Supports Partnership for a Healthier America with up to 500,000 Servings of Fruits and Vegetables 

At Instacart, we're committed to making nutritious food accessible for everyone. With so many communities across America lacking access to fresh produce, one of our main goals is to bridge the gap to make it…...

Dec 2, 2024

Company Updates

Simplifying SNAP: Instacart’s new tool helps families determine eligibility in less than 60 seconds

Instacart is an essential tool for millions of families, helping them access affordable, nutritious food from trusted local grocers. Customers say our platform is essential for their well-being and general quality of life, and many…...

Nov 21, 2024

Company Updates

How the Instacart Platform Supports Independents

Across the U.S. and Canada, independent grocers face a number of business challenges, including high inflation, increased competition, workforce development issues, fractured supply chains and more. Despite these headwinds, local retailers are innovating and embracing…...

Feb 23, 2023

Company Updates

Foodcellar Market Introduces Scan & Pay Checkout Technology Powered by Instacart

No one likes waiting in line, which is why we’re excited that local Long Island City grocer Foodcellar Market is the first retailer to fully deploy Instacart’s Scan & Pay technology in stores – part…...

Feb 6, 2023

Instacart Retail

The Complete Guide to Driving Growth with Grocery E-Commerce

In the next five years, some grocery executives believe that e-commerce penetration will increase to as high as 35%. While grocery e-commerce and fulfillment leaders have spent years integrating technology to offer essentials to the…...

Dec 9, 2022

Shopper Community

Fast-Tracked Folly: NYC’s Misguided Grocery Delivery Ordinance Hurts New Yorkers

New York City is rushing an ordinance that threatens the wallets of hardworking New Yorkers by reducing earnings opportunities for many residents and making grocery delivery more expensive. The ordinance recklessly applies a deeply flawed…...

Dec 5, 2024

Shopper Community

Celebrating Shoppers during Shopper Appreciation Week

Instacart wouldn’t be what it is without our dedicated community of shoppers. To show our gratitude for all they do for their communities during the holiday season–and all seasons–Instacart hosted a special Shopper Appreciation Week…...

Dec 3, 2024

Shopper Community

10 ITEMS OR LESS: IRA FROM SAN FRANCISCO

The Instacart community is as diverse as the items in the grocery store — every day, tens of thousands of individuals shop, deliver, and become an extension of people’s households. We want to share this…...

Sep 18, 2024

Company Updates

Holiday Ordering Simplified: FoodStorm’s New Capabilities Enhance Prepared Food Retail Operations

Improved in-store fulfillment functionality and stock management will help boost retail sales  As the holiday season approaches, grocers are gearing up for the annual surge in prepared food and catering orders. To prepare for the…...

Sep 18, 2024

FoodStorm

Ten Ways to Drive Profitability with Perimeter Departments

How Are You Growing Your Grocery Margins? It’s no secret: Bigger profit margins support better business growth. For grocers, though, increasing margins can feel like an uphill battle. Historically, grocery has produced lower profit margins…...

Sep 17, 2024

FoodStorm

Elevate Your In-Store Prepared Foods Experience with Grocery Kiosk Technology

Bringing Digitization to Perimeter Departments Between online shopping solutions like digital storefronts and in-store touchpoints like electronic shelf labels, we’re seeing the next evolution of grocery technology happen in real time.  Retailers are leveraging the…...

Aug 12, 2024

Instacart Retail

A Retailer’s Guide to AI Grocery Retail Media Networks

Competitive advertising in connected ecosystems From personalized product recommendations to CPG promotion software, AI has become an integral tool for modern grocers of all sizes. Despite initial concerns around AI — regarding how it works,…...

Oct 23, 2024

Caper

How Smart Shopping Carts Can Supercharge Grocery Retail Loyalty Programs

Enhance the potential of your loyalty program Loyalty programs are powerful tools for grocers of all sizes. By offering perks like recipe recommendations, exclusive offers, and routine discounts, loyalty programs cater to consumers at the…...

Oct 23, 2024

Company Updates

Instacart Insights: Caper Carts Rolling into an Aisle Near You

As we roll into an enhanced era of grocery shopping, it's clear that consumers are ready to trade traditional shopping carts for something a bit more... intelligent. Smart technology isn’t just assisting us in everyday…...

Oct 7, 2024

Taste of Instacart

¡Cinco Años de Sazón! Five Years of Honoring Latinx & Hispanic Cultures at Instacart

From September 15 through October 15, we celebrated Latinx & Hispanic Heritage Month at Instacart. Championed by Sazón, our Employee Resource Group (ERG) dedicated to the Latinx community, this year’s activities were anchored under the…...

Nov 1, 2024

Taste of Instacart

Building Bridges this Pride Month with Rainbow Carrots

Happy Pride Month! This month, our Rainbow Carrots Employee Resource Group (ERG) proudly led this year's festivities, featuring both virtual and in-person events designed to celebrate Instacart’s diverse identities and make room for positive change.…...

Jun 28, 2024

Taste of Instacart

Recognizing Juneteenth: Reflections from our Head of Diversity, Equity, & Belonging (DEB)

While Juneteenth is a federal holiday in the US, since 2021, Instacart and its employees commemorate the observance with shoppers, customers, and in our communities globally. For us, it’s a time to come together to…...

Jun 19, 2024

How It's Made

One Model to Serve Them All: How Instacart deployed a single Deep Learning pCTR model for multiple surfaces with improved operations and performance along the way

Authors: Cheng Jia, Peng Qi, Joseph Haraldson, Adway Dhillon, Qiao Jiang, Sharath Rao Introduction Instacart Ads and Ranking Models At Instacart Ads, our focus lies in delivering the utmost relevance in advertisements to our customers, facilitating novel product discovery and enhancing…...

Dec 19, 2023

How It's Made

Monte Carlo, Puppetry and Laughter: The Unexpected Joys of Prompt Engineering

Author: Ben Bader The universe of the current Large Language Models (LLMs) engineering is electrifying, to say the least. The industry has been on fire with change since the launch of ChatGPT in November of…...

Dec 19, 2023

How It's Made

Unveiling the Core of Instacart’s Griffin 2.0: A Deep Dive into the Machine Learning Training Platform

Authors: Han Li, Sahil Khanna, Jocelyn De La Rosa, Moping Dou, Sharad Gupta, Chenyang Yu and Rajpal Paryani Background About a year ago, we introduced the first version of Griffin, Instacart’s first ML Platform, detailing its development and support for end-to-end ML in…...

Nov 22, 2023

Company Updates

Instacart Expands Presence in Canada with Addition of Sobeys, FreshCo, Farm Boy, and Longo’s on the Instacart App

Customers in Ontario can now find their favorite Empire Company Limited banner stores, including Sobeys, FreshCo, Farm Boy, and Longo’s, on the Instacart App for same-day delivery in as fast as an hour. Rolling out…...

Oct 24, 2024

Instacart Retail

A Retailer’s Guide to AI Grocery Retail Media Networks

Competitive advertising in connected ecosystems From personalized product recommendations to CPG promotion software, AI has become an integral tool for modern grocers of all sizes. Despite initial concerns around AI — regarding how it works,…...

Oct 23, 2024

Caper

How Smart Shopping Carts Can Supercharge Grocery Retail Loyalty Programs

Enhance the potential of your loyalty program Loyalty programs are powerful tools for grocers of all sizes. By offering perks like recipe recommendations, exclusive offers, and routine discounts, loyalty programs cater to consumers at the…...

Oct 23, 2024

Instacart Ads

Instacart Extends Ads Academy To Canada

Instacart has extended its Ads Academy into Canada, offering tailored training and certification for Canadian brands and agencies to improve their campaign performance on Instacart.  Ads Academy provides a self-serve, self-paced online learning environment. The…...

Dec 3, 2024

Instacart Ads

Drive Improved Ad Campaign Performance using Optimized Bidding — Now in Canada

We recently launched optimized bidding in Canada so our brand partners and advertisers can now take advantage of the efficiencies and results automation provides. Available for sponsored product ad campaigns, optimized bidding helps automate the…...

Nov 13, 2024

Instacart Ads

Launching free gift offer structure on Instacart — Drive adoption and encourage trial 

At Instacart, we enable our brand partners to reach, engage, and acquire consumers with a suite of different solutions, each designed to achieve specific objectives. To help drive adoption and encourage trial, we provide several…...

Nov 6, 2024