Instacart Blog
Company Updates
Following a Historic White House Conference, Charting the Path Forward on Hunger, Nutrition and Health
Late last month, the White House rallied the country around a new national strategy to end hunger, improve nutrition, and reduce the incidence of diet-related diseases across the country. Addressing the first White House Conference on Hunger, Nutrition and Health in more than 50 years, President Biden called on the public and private sectors to work together through innovation, research and public policy to drive…...
Oct 20, 2022Company Updates View all
Company Updates
2022 Delivered: Did Anyone Actually ‘Cart’ That #FoodTok Recipe?
Today, we’re introducing 2022 Delivered: Did Anyone Actually ‘Cart’ That #FoodTok Recipe? — a deep-dive report that looks at the influence of viral TikTok recipes on customer shopping behavior. #FoodTok, a mouthwatering subgenre of TikTok,…...
Dec 8, 2022
Company Updates
Use It or Lose It: Instacart Launches New Features to Help You Spend Your FSA Funds Before They Expire
It’s that time of the year, where we deck the halls, wrap the gifts and gather with family to enjoy the holiday season. But, before the ball drops and you start tackling those New Year’s…...
Dec 7, 2022
Company Updates
Introducing Community Carts: Grocery Donations to Food Banks in Just a Few Taps
With nearly 34 million people in the U.S. currently experiencing a lack of access to nutritious food, we at Instacart believe one of the most impactful ways we can help fight nutrition insecurity is by…...
Nov 29, 2022Shopper Community View all
Shopper Community
10 Items or Less: Never Be Afraid to Ask for Help
The Instacart community is as diverse as the items in the grocery store — every day, tens of thousands of individuals shop, deliver, and become an extension of people’s households. We want to share this…...
Nov 18, 2022
Shopper Community
New Updates to Simplify Your Shopping Experience
In our recent renewed commitment to shoppers, we made a commitment to give shoppers support while you shop and beyond. Today, we’re furthering that commitment with a suite of new features that will simplify and…...
Nov 9, 2022
Shopper Community
Simplified Returns + 3 More New Features For Smooth Shopping
We’re excited to announce some new features that will help make your batch smoother than ever, as part of our commitment to support you while you shop, and beyond. Based on feedback from shoppers, we…...
Nov 9, 2022Taste of Instacart View all
Taste of Instacart
Building a Data-Driven company with Anahita Tafvizi, Instacart’s Vice President and Head of Data Science
Anahita Tafvizi joined Instacart in early 2021 and today, she leads the Data Science team which has more than doubled in size during her tenure. Our Data Science team is charged with identifying and informing…...
Jul 25, 2022
Taste of Instacart
Happy Pride, from the Rainbow Carrots Community
Corinne McCreery here, Rainbow Carrots Employee Resource Group Lead. I’m based in Toronto as part of the Catalog Technical Account Management team and started my career with Instacart in San Francisco. I’ve been with the…...
Jul 5, 2022
Taste of Instacart
Honoring Juneteenth at Instacart
Last year, we announced Juneteenth as an official company holiday moving forward for all corporate employees. For us, Juneteenth is a day to reflect, listen, learn, and engage in critical conversations around racial injustice. At…...
Jun 16, 2022How It's Made View all
How It's Made
Personalizing Recommendations for a Learning User
A talk by Prof. Hongning Wang as part of Instacart’s Distinguished Speaker Series Co-authored by Haixun Wang and Jagannath Putrevu Recommendation systems are at the heart of Instacart: we want to surface the most appropriate…...
Dec 5, 2022
How It's Made
From Postgres to Amazon DynamoDB 
Authors: Andrew Tanner, Manas Paldhe, Stefan Wild, Tristan Fletcher Instacart is the leading online grocery company in North America. Users can shop from more than 75,000 stores with more than 500 million products on shelves.…...
Nov 21, 2022
How It's Made
Instacart’s Trust Program: How We Build Trust with Our Retailer Partners
Authors: Blake Hoge, Sr Governance, Risk, and Compliance Engineer, and James Cha, Sr Security Engineer Building trust with our retailer partners is one of Instacart’s highest priorities. Instacart CEO Fidji Simo sets the tone at…...
Nov 16, 2022Instacart Retail View all
Instacart Retail
3 Fulfillment Strategies to Help Retailers Optimize Delivery
E-commerce continues to grow — an exciting proposition for both enterprise and mid-market retailers. The consumer expectation of ultrafast fulfillment, however, pressures retail leaders to streamline their last-mile delivery solutions. In the fulfillment game where…...
Nov 18, 2022
Instacart Retail
4 Online Grocery Technology Methods to Future-Proof Your Operations
Fast, scalable grocery fulfillment has become the norm, exponentially accelerated over the past few years by the COVID-19 pandemic and consumers’ increasing need for convenience. Whether in-store shopping or grocery ordering, seamless experiences are the…...
Nov 8, 2022
Instacart Retail
3 Ways to Use Retail Media Advertising to Boost Your Bottom Line
You may remember receiving weekly ad circulars in the mail that listed discounts at local grocery stores for popular products and brands. Before retail media advertising, these print ads, along with TV commercials, billboards, and…...
Nov 4, 2022Instacart Ads View all
Instacart Ads
See the Sales Impact of ‘New-to-Brand’ Consumers with These New Metrics
Today, we’re releasing new metrics to help you better understand the sales impact of consumers who are new to your brand. These new reporting metrics, called new-to-brand, will be available in Ads Manager and through…...
Nov 1, 2022
Instacart Ads
Working with Instacart Ads: Rojo’s Leverages Insights to Win Distribution
This success story was recently highlighted by Instacart’s Josh Rider during a talk he gave at the Consumer Brands Association’s CPG Summit, later recapped on their blog. In this article, we look at the success…...
Oct 21, 2022
Instacart Ads
Tips for Shoppable Video Ads: Bring Your Stories to Life and Inspire Bigger Baskets
Today, Instacart announced that shoppable video ads are now available to all brand partners — which brings together the best of inspirational storytelling and action. Like shoppable display ads, this format features add-to-cart buttons directly…...
Oct 19, 2022