Instacart Blog
Company Updates
10 Years of Instacart: Celebrating our First Decade and Setting the Table for What’s Next
Today, Instacart hit a big milestone: it’s our 10th birthday! I want to extend my sincere thanks to our teams, our retail and brand partners, our dedicated shopper community, and the millions of families across North America that count on us. This milestone represents years of hard work by so many people — work that has made our company strong and prepared us to help…...
May 11, 2022Company Updates View all
Company Updates
Instacart Ads Expands to Canada with Danone, Purina, Unilever and More
With Sponsored Product Now Available in Canada, CPG Brands Are Leveraging Instacart to Drive Growth Across North America We’re proud to announce the expansion of Instacart Ads in Canada. Today, CPG brands and media agencies…...
May 17, 2022
Company Updates
10 for 10: Instacart’s Food Trend Hall of Fame
Today is Instacart’s 10th birthday! When we launched the app in 2012, we made online grocery shopping affordable and accessible to families across North America. And today, we’re proud that Instacart has become such a…...
May 12, 2022
Company Updates
10 Years of Instacart: Celebrating our First Decade and Setting the Table for What’s Next
Today, Instacart hit a big milestone: it’s our 10th birthday! I want to extend my sincere thanks to our teams, our retail and brand partners, our dedicated shopper community, and the millions of families across…...
May 11, 2022Shopper Community View all
Shopper Community
10 Items or Less: Keeping Busy After Retirement
The Instacart community is as diverse as the items in the grocery store — every day, tens of thousands of individuals shop, deliver, and become an extension of people’s households. We want to share this…...
May 2, 2022
Shopper Community
Our Commitment to Shoppers: Ingredients to Earn on Your Terms
We’re rolling out a suite of new product features each month to further our commitment to shoppers and share more about how we’re building an even better shopper experience. This month, we’re sharing more about…...
Apr 5, 2022
Shopper Community
Tip Protection for Zeroed Out Tips
We’ve heard from you that it can be frustrating as well as anxiety provoking that a customer can remove their entire tip after a delivery. As part of our new commitment of Ingredients to earn…...
Apr 5, 2022Taste of Instacart View all
Company Updates
Introducing Flex First, Instacart’s Future of Work
Since Instacart’s earliest days, we primarily built our culture in-person. We designed beautiful offices in San Francisco, Toronto, Atlanta and New York, hosted epic events and thought of our employee experience as a series of…...
May 6, 2022
Taste of Instacart
Honoring Black History Month with Nightshades
Nightshade (noun)night·shade | \ ˈnīt-ˌshād \A family of flowering plants that ranges from annual and perennial herbs to vines, lianas, epiphytes, shrubs, and trees, and includes a number of agricultural crops, medicinal plants, spices, weeds,…...
Feb 24, 2022
Taste of Instacart
Instacart Earns Top Score in Human Rights Campaign Foundation’s 2022 Corporate Equality Index
We’re proud to share that Instacart has received a score of 100 on the Human Rights Campaign Foundation’s 2022 Corporate Equality Index (CEI), designating Instacart as one of the Best Places to Work for LGBTQ+…...
Jan 27, 2022How It's Made View all
How It's Made
Your Fully Personalized Grocery Store: How Ads can improve your online shopping experience
Written by Girija Narlikar, Engineering Director, Ads Quality Imagine your favorite neighborhood grocery store, except that it’s arranged especially for you on every visit. Instacart’s ads platform is powering a marketplace filled with digital stores…...
Feb 2, 2022
How It's Made
Building for Balance
How we developed a unified marketplace balancing engine with machine learning and optimization. Written by Trace Levinson, Senior Machine Learning Engineer. The Instacart Marketplace team is deeply focused on producing both timely, high-quality deliveries for…...
Jan 12, 2022
How It's Made
Catalog Localization: more than just a translation!
You moved to Quebec and started to learn French and use it in your daily life, even in every app you use. You even changed the language on your phone! How excited you must have…...
Nov 1, 2021Instacart Retail View all
Company Updates
Expanding Same-Day Alcohol Delivery in Partnership with Meijer to Reach Nearly 75% of U.S. Households
With alcohol continuing to rise as one of the most popular digital aisles on Instacart, we’re proud to announce the expansion of Instacart’s alcohol footprint in partnership with Meijer. By partnering with Meijer to deliver…...
Nov 8, 2021
Company Updates
Delivering Value from Dollar Tree to Customers Nationwide
When it comes to major household expenses, we know that every dollar counts. More and more people are relying on dollar stores to save on everyday essentials like paper goods and cleaning supplies, school and…...
Oct 28, 2021
Company Updates
Welcome Caper AI to Instacart!
We’re excited to share that today we announced our acquisition of Caper AI (“Caper”), a leading AI-powered cart and checkout platform. Over the years, Instacart has been at the forefront of helping retailers move their…...
Oct 19, 2021Instacart Ads View all
Company Updates
Instacart Ads Expands to Canada with Danone, Purina, Unilever and More
With Sponsored Product Now Available in Canada, CPG Brands Are Leveraging Instacart to Drive Growth Across North America We’re proud to announce the expansion of Instacart Ads in Canada. Today, CPG brands and media agencies…...
May 17, 2022
Instacart Ads
Why Did Instacart Reject My Product Image?
We recently shared information about product images on Instacart, best practices for submitting product images, and how to know if your product images were approved. If you haven’t read these articles, it may be helpful…...
May 13, 2022
Instacart Ads
Best Practices for Using Brand Pages
In January, we announced that we would be adding brand pages to our suite of Instacart Ads products as free, dedicated landing pages that advertisers can create right on Instacart. Last month, ahead of making…...
May 12, 2022