Advertising on Instacart 101: How 2nd Price Auctions Work, Why They’re Great

Instacart Ads

Advertising on Instacart 101: How 2nd Price Auctions Work, Why They’re Great

In the Advertising on Instacart 101 series, we introduce readers to Instacart Ads, look at some key concepts, and talk about the value they can provide brands of all sizes — from emerging challenger brands to the…...

Jul 29, 2021
API Partner Program — Take your advertising campaigns to the next level

Instacart Ads

API Partner Program — Take your advertising campaigns to the next level

In this article we introduce our API Partners, the services they offer, and the benefits they provide to our brand partners. You may have heard of traditional advertising agencies that work with brands on the…...

Jul 27, 2021
How Instacart Ads provides value today and in the cookieless future

Instacart Ads

How Instacart Ads provides value today and in the cookieless future

In this article, we look broadly at the importance of first-party data and the move away from ad personalization and tracking across apps. We also provide an overview of the value of Instacart Ads to advertisers in terms…...

Jul 27, 2021
Working with Instacart Ads: DUDE Products

Instacart Ads

Working with Instacart Ads: DUDE Products

In this series, Working with Instacart Ads, we take a look at real-world examples of brand partners who have successfully used Instacart Ads to meet, and exceed, their advertising objectives. DUDE Products was founded in 2011…...

Jul 27, 2021
Featured Product Ad Strategy for Winning on Instacart

Instacart Ads

Featured Product Ad Strategy for Winning on Instacart

In this article, we examine what a best-in-class Featured Product strategy for advertising on Instacart marketplace looks like. Then we’ll provide some steps you can take right now to optimize your Featured Product campaigns. When…...

Jul 27, 2021
How Consumers Shop on Instacart – Unique Consumer Behavior

Instacart Ads

How Consumers Shop on Instacart – Unique Consumer Behavior

In this article we examine how consumers are shopping on Instacart, how this differs from other ecommerce habits, and what brands and advertisers need to know to succeed on the platform. We’ll share some measurements to illustrate the non-linear consumer…...

Jul 27, 2021
What’s in the Basket? Instacart Ads Webinar Recap

Instacart Ads

What’s in the Basket? Instacart Ads Webinar Recap

In this article we go over some of the data and insights shared by Brian Gillis, director of CPG Insights, during our last webinar and offer a sneak peek into June’s webinar on ‘path to…...

Jul 27, 2021
Instacart Ads Click Credit Program: Apply to Participate

Instacart Ads

Instacart Ads Click Credit Program: Apply to Participate

Our newly expanded Click Credit program offers a $100 credit towards the cost of a new advertising campaign, open to brands who have not yet advertised on Instacart. Instacart Ads uses a cost-per-click (CPC) pricing…...

Jul 27, 2021
News and New Releases: Library Manager

Instacart Ads

News and New Releases: Library Manager

In our News & New Releases series we’ll be sharing information about product releases and new features built by the Instacart Ads team, as well as any ads product news that might be of interest…...

Jul 27, 2021
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