Marketing Solutions

Grow your business with our suite of marketing opportunities, from self-serve tools to fully customized strategic partnerships. Regardless of size or budget, we provide differentiated solutions for all our retailer partners.

Self-Serve Tool

Create campaigns on your Marketplace storefront or your branded site

Best for:

Reaching high-intent consumers on the platform

Acquiring new customers

Winning back lapsed customers

Rewarding loyalty

Growing basket sizes

Driving category adoption

Managed Campaigns

Unlock new channels and leverage our resources to get 
in-market quickly

Best for:

Reaching consumers off the platform

Running video campaigns on services like Hulu and Tubi

Running streaming audio campaigns on services like Spotify and Pandora

Targeting specific geographies

Supplementing your in-house marketing


Go all in and go big with fully custom options and more channels

Best for:

Reaching consumers off the platform

Planning a cadence of campaigns

Driving long-term goals

Advertising on Google, Facebook, YouTube and more

Experimenting and piloting programs

Thinking outside the box!


lift in Retailer first time orderers from In-App Activation campaigns*


Retailer ROAS for OTT and OLV campaigns**

Featured work

Check out some of the work our team has done in the past year with our retail partners.

Self-Serve Tool

Through the Instacart Partner Portal, you have the ability to create your own promotional campaigns for launch on Marketplace or your white label sites. Set it up quickly and watch it perform. Drive key business goals from acquisition to reactivation to retention. Incentivize larger basket sizes or specific product categories. Benefit from boosted homepage placement and additional reminders through the customer journey.

  • Reach high-intent consumers on the platform
  • Acquire new customers
  • Win back lapsed customers
Try it out

Campaign in-market

Reminders throughout the customer journey ensure your incentive campaign stays top-of-mind.


Managed Campaigns

For retailers who have more funding and want to expand their channels to CRM and off-platform, we have a team of marketers who can design and deploy campaigns that meet your objectives. Ideal for one-off campaigns to drive seasonal moments or other key events.

  • Run video campaigns on services like Hulu and Tubi
  • Target specific geographies
  • Supplement your in-house marketing
Try it out

OTT & OLV ads

Our optimized and templated creative formats make campaign development easier, so you see results faster.


Strategic Partnerships

When the budgets get bigger, so do the opportunities. Working together, our teams become more deeply integrated, reaching for the same mutually beneficial goals.  A dedicated Instacart Marketer provides full service in lockstep with your team(s) to determine where the funds are spent via long-term planning and continual engagement.

  • Plan a cadence of campaigns
  • Drive long-term goals
  • Advertise on Google, Facebook, YouTube and more
Try it out

End-to-end management

Through our agency relationships and in-house creative team, we can take a video from conception to execution to media planning.


Partner with us to drive proven results

Get started

Frequently asked questions

Self-Serve Tool
Self-Serve Tool
Managed Campaigns
Strategic Partnerships

Let’s collaborate

Acquire new consumers, reward loyalty and increase basket sizes with Instacart Marketing Solutions.

The content in this article is not sponsored, endorsed, or associated with Hulu, Tubi, Spotify, Pandora, Google, Facebook or YouTube.

* Based on internal tests run across active multiple retailer banners measured over four weeks ending on January 18, 2023, leveraging In-App Activation Campaign product.

**Based on streaming and online video campaigns run across multiple active retailer banners measured over three months ending on Dec 31, 2022, leveraging OTT and OLV campaigns. There can be no assurance that the outcomes for these tests can be maintained or replicated due to a variety of factors, some of which may not be within Instacart's control or cannot be anticipated.