Company Updates
Introducing the First-Ever Instacart Emerging Brand List
Shop the Fastest-Growing Emerging Brands on Instacart in 2022
Today, Instacart works with over 5,500 brand partners to build the tools they need to reach new customers, and help consumers find products we know they’ll love. With Instacart Ads, we offer brands of all sizes – from established consumer favorites to up-and-coming small businesses – an equal advertising opportunity among the millions of items available from Instacart’s more than 1,000 retail banner partners.
With a presence across more than 75,000 retail partner stores in North America, we believe Instacart has one of the best platforms to help emerging brands grow. Smaller, newer CPG brands are working hard to break into a crowded industry, find the right audience, improve awareness, and grow their distribution – all while managing limited ad budgets and competing with well-funded legacy brands. Over the last few years, we’ve been working with small brands to design flexible, accessible, affordable tools to amplify their products on Instacart.
Across the Instacart Marketplace, these emerging brands are creating and sharing exciting new products and – most importantly – growing their brands and businesses on Instacart.
In the spirit of discovery, inspiration, and supporting small businesses this holiday season, our insights team leveraged sales velocity metrics to identify the 75 fastest-growing emerging brands of 2022 on Instacart. On this year’s list you’ll find lots of innovative options in the better-for-you category, including vegetarian meals from brands like Tattooed Chef, and allergen-free snacks from MadeGood and Love Corn, to sparkling beverages that pack a little extra punch – like a collagen boost in SkinTe and prebiotics in Poppi.
Whether you’re looking for easy dinner ideas, a new treat to shake the winter doldrums, or products that make great stocking stuffers, there’s something for everyone!
Discover all 75 of Instacart’s fastest-growing emerging brands of 2022 below, and shop them here on Instacart through your favorite retailers.
- Slate Milk
- Tattooed Chef
- Liquid Death
- Snapdragon Foods
- MadeGood
- Genius Gourmet
- Truff
- Good Good
- Blue Sky Family Farms
- Poppi
- Mason Dixie Foods
- Serenity Kids
- Cappellos
- Egglife
- Smart Sweets
- Love Corn
- Alpha Foods
- SkinTe
- Reveal Pet Food
- Avaline Wine
- Dream Pops
- Impossible Foods
- Ripple Foods
- Bare Bones
- Lily’s Toaster Grills
- Momeez Choice
- Strong Roots
- Repurpose
- Cerebelly
- IQ Bar
- Wilde Chips
- NuTrail
- Spudsy
- TruFru
- Mighty Spark
- Mush Foods
- The New Primal
- That’s it.
- Brekki Overnight Oats
- Munk Pack
- DUDE Products
- Portland Pet Food Co.
- Roar Organic
- Kevin’s Natural Foods
- Unreal Deli
- Belgian Boys
- Ocean’s Halo
- Oh Snap! Pickling Co
- Alani Nutrition
- Vive Organic
- Flying Embers
- Banza
- Suja Juice
- Mike’s Hot Honey
- Seal the Seasons
- Catalina Crunch
- Unreal
- Lesser Evil Snacks
- Halo Top
- Love Beets
- HighKey Snacks
- FitCrunch
- Proud Source Water
- Gotham Greens
- Youtheory
- The Jackfruit Company
- Biolyte
- Aloha
- Palmini
- I and Love and You
- Daring
- WTRMLN WTR
- Quinn Snacks
- Once Upon a Farm
- BEAR Snacks
Throughout 2022, we’ve continued to create more ways for brands to inspire and connect with consumers throughout the shopping journey. Early this year, we announced display ads, which enable brands to promote creative content to inspire discovery. We also launched page templates – customizable shoppable destinations from on or off Instacart, where consumers can explore a brand’s product portfolio available from their favorite retailers. And most recently with shoppable video and shoppable display ads, brands can inspire consumers with branded storytelling, video, and imagery, coupled with seamless add-to-cart functionality.
This year we also introduced an enhanced ad buying experience that puts marketing objectives front and center in Instacart’s self-service Ads Manager, and a new promotions offering. These updates simplify the setup and management process of running Instacart ad campaigns. Ads Manager and our ads product suite help our brand partners, especially our smaller brand partners, make informed decisions to meet their campaign objectives, while managing all the complex elements of growing a newer business.
Methodology: This analysis is based on YoY sales velocity growth and limited to certain brands based on age, sales, distribution and investment threshold. YoY sales velocity growth is calculated by: (Q1 to Q3 2022 Sales per Instacart Weighted Distribution / Q1 to Q3 2021 Sales per Instacart Weighted Distribution) -1. Please visit our blog to learn more about measuring distribution and velocity on Instacart.
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