Helping Local Independent Grocers Streamline Their Catering and Prepared Foods Businesses

Over the past few years, FoodStorm – our order management system (OMS) designed specifically to help grocers manage their deli, prepared foods and catering – has seen remarkable growth. And today, we’re excited to share that FoodStorm is now being adopted by a new wave of local and independent favorites, including: 

• Dave’s Fresh Marketplace, the largest local and independent retailer in Rhode Island.
• Delucchi’s Market, a specialty market and delicatessen rooted in Redwood City.
• FreshTake, a new grocery store concept by the operators of Little Giant Farmers Market of the Atlanta area.
• Foodtown and Green Way Market of Cross River, beloved local favorites in the Tri-State area.
• il Mercato di Che Fico, a new specialty Italian market opening its doors in Menlo Park.
• Johnny Pomodoro’s Fresh Market, a family-owned grocer in the heart of Michigan.

For customers shopping, this means a more seamless experience as they pre-order and track their turkeys, deli meats, fully prepared meals, party platters, cakes and more. 

“As the largest independent retailer in Rhode Island, we’re thrilled to embark on a new chapter of digital transformation in our prepared foods and catering business with FoodStorm,” said Dave’s Fresh Marketplace. “We’re excited about integrating its customer-friendly OMS into our processes, offering detailed reporting features that will elevate the quality of our meals services. We look forward to seeing how FoodStorm will help us continue to serve our community with even greater efficiency and creativity.”

With FoodStorm deployed in over 700 stores across North America, we’ve evolved beyond just a catering OMS. Our technology is now a critical component in retailers’ stores, aligning with our goal of digitizing every store perimeter counter with FoodStorm. We take pride in partnering with grocers of all sizes, empowering them to serve their communities and accelerate digital growth.

For more information about FoodStorm by Instacart, visit https://www.foodstorm.com.

If you’re interested in Instacart Platform technology for your grocery business, click the button below to submit a Retailer Inquiry form.

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Rob Hill

Rob Hill joined Instacart as General Manager, Order Ahead in August 2021 as part of the FoodStorm acquisition and leads the cross functional teams enabling order ahead retailer solutions as part of Instacart’s Connected Stores strategy. As the CEO of FoodStorm, Rob led the strategic direction and global growth of the business and is particularly passionate about driving business impact through technology. Rob has extensive experience leading SaaS businesses worldwide, having led multiple startup’s global scale up’s across North America, EMEA and Asia Pacific in industries spanning retail, hospitality, supply chain and education. Rob is a graduate of Swinburne University of Technology’s Bachelor of Information Technology scholarship program, and an alumni of Harvard Business School. He lives in Melbourne, Australia with his wife and two young children.