Instacart Ads
Instacart Ads
OLIPOP Wins Category Share, New Customers, Grows Sales with Dry January Campaign
OLIPOP is a new kind of soda crafted with only 2-5 grams of sugar and includes fiber, prebiotics and botanicals to support digestive health in 15 delicious flavors. Their success in 2023 landed them on our list of fastest growing emerging brands. Far from resting on their laurels, OLIPOP leveraged Instacart’s promotions functionality, display ads, and a themed brand page to run a highly successful…...
Feb 22, 2024
Instacart Ads
Introducing New Sales Lift Metrics and A/B Testing for CPG Brands
Kellogg Company sees double-digit sales lift from Instacart Ads, as one of the first to pilot sales lift & A/B testing capabilities We’re excited to introduce new measurement capabilities that help brands gain a deeper…...
Aug 31, 2022
Instacart Ads
Measuring Your Success with new Customer Share and Basket Share Insights
In this article we take a look at our latest addition to the reporting functionality of our ads platform: customer share and basket share reporting. These two new measurements expand on the reporting available in…...
Aug 29, 2022
Instacart Ads
Tips For Shoppable Display Ads: Bring Together The Best Of Storytelling And Conversion
In May of 2022, Instacart announced that it was piloting a new offering for advertisers: shoppable ads — custom, shoppable ads that offer a more immersive way for brands to tell stories, engage their customers,…...
Aug 8, 2022
Instacart Ads
Working with Instacart Ads: Flywheel + Anheuser-Busch Success Story
In this series, Working with Instacart Ads, we take a look at real-world examples of brand partners who have successfully used Instacart Ads to meet, and exceed, their advertising objectives. In this article, we look…...
Aug 8, 2022
Instacart Ads
Amplifying Emerging Brands: Instacart’s Ads Initiative Continues Through 2022
The Instacart Ads Initiative is our commitment to support historically underrepresented, emerging brands and leaders by leveraging our advertising products. In 2021, we committed up to $1 million to support digital advertising for emerging Black-owned…...
Jul 18, 2022
Instacart Ads
You Can Now Link Display Campaigns to Your Brand Page
Back in May we announced the release of brand pages on Instacart — custom, shoppable landing pages that you can design to host a curated view of your product offerings. Initially, we rolled them out…...
Jul 13, 2022
Instacart Ads
Paying it Forward With TaDah Foods
In this brand story, we’re shining a spotlight on TaDah Foods, an Instacart CPG brand partner and participant in the Instacart Ads Initiative, our $2 million commitment to amplify historically underrepresented brands. For TaDah Foods…...
Jul 11, 2022
Instacart Ads
How General Mills Improved ROAS with Optimized Bidding by Almost 50%
GMI reported a nearly 50% increase in ROAS after switching their campaigns to optimized bidding Over the last year, some advertising platforms have lost the ability to connect ads exposure to actual purchases. Instacart Ads,…...
Jun 29, 2022
Instacart Ads
Reimagining the Future of Food With Partake
In this brand story, we’re shining a spotlight on Partake Foods, a New Jersey-based Instacart brand partner and participant in the Instacart Ads Initiative, our $2 million commitment to amplify historically underrepresented brands. When her…...
Jun 28, 2022