Instacart Ads
Instacart Ads
Product Images on Instacart
As more people shop online for groceries, household and personal care products, the familiar experience of walking through a store’s aisles in person takes on a new look and feel as customers pivot to “scrolling” through aisles on Instacart. As customers browse aisles, categories and products, they’re perusing what we like to call the “digital shelf.” Instead of picking up and getting a feel for…...
Apr 20, 2022
Instacart Ads
Premium Placements on the Digital Shelf
In this article we talk about the digital shelf, compare the similarities between it and the physical shelves in brick-and-mortar stores, and reveal some insights on consumer behavior which debunk an early eCommerce myth that…...
Feb 10, 2021
Instacart Ads
Advertising on Instacart 101: Paid Search, PPC, CPC?
In the Advertising on Instacart 101 series, we introduce readers to Instacart Ads, look at some key concepts, and talk about the value they can provide brands of all sizes — from emerging challenger brands…...
Feb 1, 2021
Instacart Ads
The Single Most Effective Way to Drive Sales of Your Products on Instacart
In this article we look at some fresh data on the effectiveness of paid search advertising on the Instacart Marketplace, including some specific data on how products in the top 3 placements perform compared to…...
Feb 1, 2021