Consumer Insights — The State of Produce

Instacart Ads

Consumer Insights — The State of Produce

Instacart has a wealth of anonymized and aggregated data from millions of receipts that can tell us what products are being bought, how frequently, and how they’re being found on the Instacart marketplace. We can…...

Apr 15, 2021
Read time: 5min
Taking the Long View: Instacart Consumer Insights

Instacart Ads

Taking the Long View: Instacart Consumer Insights

In this article we look at the benefits of longitudinal analysis over snapshots, examine how the Instacart platform enables this kind of analysis, and cite some examples of insights pulled from the marketplace. Traditionally, the…...

Apr 8, 2021
Read time: 3min
Online Grocery — The Big Picture

Instacart Ads

Online Grocery — The Big Picture

In our Beyond the Basics series, we dive a little deeper into some of the recurring themes that have surfaced in our conversations with brands and advertisers. Each article in the series examines a particular…...

Mar 23, 2021
Read time: 3min
Consumer Insights — A Look at Dry January

Instacart Ads

Consumer Insights — A Look at Dry January

As the leading online grocery platform in North America, powered by one of the largest digital grocery catalogs in the world, Instacart is able to offer brand partners insights on consumers’ online shopping patterns across…...

Mar 11, 2021
Read time: 5min
Instacart Ads Beyond the Basics: The Importance of the Right Default Maximum CPC Bid

Instacart Ads

Instacart Ads Beyond the Basics: The Importance of the Right Default Maximum CPC Bid

In our Beyond the Basics series we dive a little deeper into some of the recurring themes that have surfaced in our conversations with brands and advertisers. Each article in the series examines a particular…...

Mar 2, 2021
Read time: 4min
Instacart Advertising 101: Analytics. Driving with Directions

Instacart Ads

Instacart Advertising 101: Analytics. Driving with Directions

In the Advertising on Instacart 101 series, we introduce readers to Instacart Ads, look at some key concepts, and talk about the value they can provide brands of all sizes — from emerging challenger brands…...

Feb 12, 2021
Read time: 5min
Premium Placements on the Digital Shelf

Instacart Ads

Premium Placements on the Digital Shelf

In this article we talk about the digital shelf, compare the similarities between it and the physical shelves in brick-and-mortar stores, and reveal some insights on consumer behavior which debunk an early eCommerce myth that…...

Feb 10, 2021
Read time: 4min
Advertising on Instacart 101: Paid Search, PPC, CPC?

Instacart Ads

Advertising on Instacart 101: Paid Search, PPC, CPC?

In the Advertising on Instacart 101 series, we introduce readers to Instacart Ads, look at some key concepts, and talk about the value they can provide brands of all sizes — from emerging challenger brands…...

Feb 1, 2021
Read time: 4min
The Single Most Effective Way to Drive Sales of Your Products on Instacart

Instacart Ads

The Single Most Effective Way to Drive Sales of Your Products on Instacart

In this article we look at some fresh data on the effectiveness of paid search advertising on the Instacart Marketplace, including some specific data on how products in the top 3 placements perform compared to…...

Feb 1, 2021
Read time: 2min
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