Instacart Ads
Instacart Ads
Challenge Dairy Drives Incremental Sales Lift of 63%
Since its inception in 1911, Challenge Butter has been churning out success from family-owned dairy farms. With a product portfolio that includes traditional stick butters, spreadable butters, European-style butters, and the new line of sweet and savory Flavored Butter Spreads, Challenge is known for innovation in the category. Most recently acknowledged by Progressive Grocer, who named Challenge as a Category Captain for its pioneering efforts…...
Dec 6, 2023
Instacart Ads
Instacart Advertising 101: Analytics. Driving with Directions
In the Advertising on Instacart 101 series, we introduce readers to Instacart Ads, look at some key concepts, and talk about the value they can provide brands of all sizes — from emerging challenger brands…...
Feb 12, 2021
Instacart Ads
Premium Placements on the Digital Shelf
In this article we talk about the digital shelf, compare the similarities between it and the physical shelves in brick-and-mortar stores, and reveal some insights on consumer behavior which debunk an early eCommerce myth that…...
Feb 10, 2021
Instacart Ads
Advertising on Instacart 101: Paid Search, PPC, CPC?
In the Advertising on Instacart 101 series, we introduce readers to Instacart Ads, look at some key concepts, and talk about the value they can provide brands of all sizes — from emerging challenger brands…...
Feb 1, 2021
Instacart Ads
The Single Most Effective Way to Drive Sales of Your Products on Instacart
In this article we look at some fresh data on the effectiveness of paid search advertising on the Instacart Marketplace, including some specific data on how products in the top 3 placements perform compared to…...
Feb 1, 2021