Nutrition Scorecard (Per Serving): 125 mg sodium; 2.5 g fat; 8 g sugars; 5 g fiber; six B vitamins (20% DV). New improved flavor. 25% less sugar. Compared to previous product (product contains 8 grams sugar per serving compared with 11 grams in previous product). Whole Grain: 29 g or more per serving. Eat 48 g or more of whole grains daily. WholeGrainsCouncil.org. USDA organic. Carton made from 100% recycled paper. Minimum 35% post consumer content. Organic and all natural. Health Valley Organic Oat Bran Flakes Baked Multigrain Cereal provides smart, delicious nutrition. Whether you enjoy them for breakfast or a snack, our deliciously crunchy and satisfying cereal is ideal for a healthy lifestyle. We are committed to providing you with foods that contain wholesome, organically grown ingredients that are good for you and the environment. In Health Valley Organic Oat Bran Flakes Baked Multigrain Cereal, there are: no potentially harmful pesticides; no highly processed ingredients like high fructose corn syrup; no artificial flavors, colors or preservatives. Our nutrition scorecard ensures that this cereal is: low in sodium; low in fat; lower in sugar than previous formulation; an excellent source of fiber; an excellent source of 6 B vitamins. All the benefits of fiber, and great taste, too. These hearty, delicious flakes have 29 g of whole grains in every serving. Health Valley Organic Oat Bran Flakes Baked Multigrain Cereal is an excellent source of fiber (5 grams) and has the benefits of 1.1 grams heart healthy soluble fiber (beta glucan) from oats and oat bran. Soluble fiber from oats and oat bran, as part of a diet low in saturated fat and cholesterol, may reduce the risk of heart disease. In addition, low fat diets rich in fiber containing grain products, fruits and vegetables may reduce the risk of some types of cancer, a disease associated with many factors. Organic (per serving): Made with the finest organic grains and sweeteners which were grown without potentially harmful pesticides. Low in Sodium (125 mg): This cereal has 125 mg sodium per serving, and can be part of a low sodium diet that might reduce the risk of developing high blood pressure, which depends on many factors. Low Fat (2.5 g): This cereal is low in fat, containing 2.5 g fat per serving. Recommended daily total fat intake should be less than 35% of total caloric intake. Sugars (8 g): Many cereals are loaded with sugar. For a more healthy diet, it is better to eat cereal with a moderate amount of sugar. Excellent Source of Fiber (5 g): This cereal is an excellent source of fiber. Fiber helps maintain a healthy digestive system. Excellent Source of 6 B Vitamins (20% DV): B vitamins are essential for protein metabolism, production of red blood cells and for the conversion of food into energy. Try all our delicious, nutritious Health Valley products. Our Health Valley Promise: At Health Valley we are passionate about quality. If you are not delighted with this product, please call or write or Customer Satisfaction Team. When writing, please send UPC and manufactured code date along with your comments to: Health Valley Consumer Relations 4600 Sleepytime Drive Boulder, CO 80301 or call 1-800-423-4846 or visit www.healthvalley.com. Made with no genetically engineered ingredients. Certified organic by Quality Assurance International.