Low fat. Non-dairy. Gluten free. No cholesterol. No trans fat. No added MSG. No preservatives. No GMOs. No bioengineered ingredients. Vegan. After the birth of our daughter Amy in 1987 we found there was little time to prepare the wholesome nutritious food we normally ate. Realizing there were others like ourselves, we set up Amy's Kitchen to produce delicious, nourishing frozen meals for health conscious people too busy to cook. We use only the finest natural and organic ingredients and prepare them with the same careful attention in our kitchen as you would in your own home. No meat, fish, poultry or eggs are ever used in any Amy's products. When Amy was a baby she was very particular about what solid foods she would eat. However, there was a brand of cream of rice that Amy truly liked. There was just one problem, it was not organic. Now, 20 years later, Amy's has created a gluten free cream of rice cereal made from organic brown rice. Amy’s Rice Cereal Bowl is a soothing way to satisfy the morning hunger. It is wonderfully simple: smooth and creamy with a delicate flavor that Amy loves today and we are sure baby Amy would have loved. Rain, snow or shine hot cereal is the breakfast for all seasons. There's nothing quite as comforting and nourishing as waking up to a steaming bowl of hot cereal. In the frantic morning rush, you don't always have time for the slow cooking that brings out the essential goodness of the grains. So Amy's has done it for you. We've even sweetened the cereal with pure and delicately flavored organic agave nectar (this organic sweetener, made from the agave plant, has a low glycemic index), to naturally sweeten up your cereal and your day. For breakfast or a healthy snack, just heat and enjoy as is or add your favorite toppings. Certified Organic by QAI.