Naturally sweet from tomatoes, carrots, squash, and spinach. Less sugar (only 7 g total sugar vs. 16 g in the leading brand. See nutrition panel for sugar and calorie content) only 1 g per serving. Keto friendly. Certified paleo friendly. Gluten-free product. Vegan. Veteran owned. Our sauces are better naturally. Meet the future of ketchup. True Made Foods was founded by a dad who couldn't get his kids to stop eating ketchup, so he made a better one. Made with veggies, not added sugar. Kid approved taste. More than 1/2 lb of fruits & veggies in every bottle. 100% American-grown vegetables. No high fructose corn syrup, artificial sweeteners, preservatives. When you use real food a little separation is only natural. No high fructose corn syrup, artificial sweeteners, preservatives. When you use real food a little separation is only natural. truemadefoods.com. Try our other sauces: Pitmaster BBQ Veracha Veggie Sriracha. Made in the USA. American made.