Instacart Health partnership with Good Measures supports improved blood pressure, weight, and member engagement

Through Instacart Health, we offer the technology to help any health organization kickstart or further scale the work they’re already doing, whether that’s addressing food insecurity, inspiring healthy choices or implementing food as medicine programs. Today, we reach more than 95% of U.S. households, including 93% in food deserts. Our reach is significant, and millions of families already use our consumer app, making us an ideal partner for healthcare organizations that want to scale food as medicine programs. 

In December 2022, we launched a partnership with Good Measures, a digital health company that works with health plans and employers to offer personalized nutrition coaching and food prescriptions to impact members’ health outcomes, to support their Good Food Prescription™ program. The company provides one-on-one clinical coaching, condition-specific and culturally-relevant meal plans and recipes personalized to each participant’s health profile and food preferences, and uses Instacart Health Care Carts to deliver medically tailored groceries selected by Good Measures’ providers. By using Instacart Health technology, Good Measures can send items directly to participants’ homes – from the local grocers their members already trust – making it easy and convenient to eat healthier. 

Today, we’re proud to share Good Measures’ first year of results from the Good Food Prescription Program™ program, which ran in multiple states with six health plans representing Medicare, Medicaid and marketplace plans.  

• Good Measures saw significantly improved outcomes across the board, with 68% of participants who received medically tailored groceries from Instacart showing improved or maintained blood pressure; 
• Members with Stage 2 hypertension – who are at the highest risk for complications related to high blood pressure – saw the greatest improvements, including 10.6% average systolic reduction and 13.4% average diastolic reduction; and 
• 72% of members also lost or maintained weight, with an average 4.5% loss of body weight.

We’ve always believed that access to nutritious food and education can promote positive health outcomes, and results from our first year of partnership with Good Measures help show that food can and should be used as medicine. 

The program also helped prove the power of personalization. When people receive culturally-relevant diet and nutrition guidance, based on their unique tastes and preferences, we see increased adoption and adherence. Good Measures found that integrating medically tailored groceries into a comprehensive personalized nutrition program improved overall member engagement. When compared with members who did not receive grocery deliveries, participants who did had 22% higher engagement with the Good Measures digital platform, and a 32% higher rate of engagement in coaching sessions.

Together with our partners, we can build and scale end-to-end, personalized nutrition programs. Whether supporting a patient after they screen for food insecurity or another social determinant of health (SDoH), managing a diet-related disease like diabetes or hypertension, or following a treatment plan that can be enhanced by a specific diet, Instacart has the technology to meet the moment.  

Sarah Mastrorocco

Author

Sarah Mastrorocco is Vice President and General Manager of Health for Instacart. A longtime Instacart veteran and leader, Sarah today oversees Instacart Health, designed to support businesses, nonprofits and consumers across three key areas: Nutrition Security, Making Healthier Choices Easier, and Food as Medicine. Sarah has played an integral role at Instacart since joining as the first member of the company’s business development team in 2014. During her tenure at Instacart, she’s taken on various leadership positions across Business Development, Account Management, and Catalog. Prior to this current role, Sarah oversaw and scaled Instacart’s Pickup business.