Changes to Instacart in Seattle
In 2023, the Seattle City Council passed a new law that impacts how Instacart operates in Seattle. Due to these new regulations, we’re making several changes that will go into effect as of January 13, 2024.
Changes to the shopper experience
Shoppers will receive a guaranteed minimum earnings amount of $0.44 per minute, as well as $0.74 per mile they drive while they are fulfilling orders — this equates to more than $26 per hour while they fulfill orders on our platform. Due to the new pay structure and certain requirements under the new law, heavy pay, peak earning times, and Instant Cashout will no longer be available in Seattle.
Reduced service options
As a result of the new requirements within Seattle city limits, we will only be able to facilitate orders from Seattle retail locations to customers who live within Seattle. This means that customers outside of Seattle will not be able to order from stores within Seattle, and vice versa.
Tipping and pricing changes
Customers will have the option to tip their shopper at checkout, but this tip is optional and the default will be set to $0. Customers will also see new fees as a result of the significant increase in operating costs under this regulation.
Each of these changes are being made as a result of the new ordinance passed by the Seattle City Council. As always, we will work to deliver the best customer and shopper experience despite the limitations put in place by the City Council, and we may need to make additional changes in response to these new set of laws.
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