Chomps Outpaces Category Growth on Instacart

Chomps is a family-owned business that creates simple, delicious snacks made from the highest quality, sustainably sourced proteins and no hidden, harmful ingredients. We previously wrote about their success driving triple-digit growth sales on Instacart, comparing 2022 to 2023 up to June. 

Chomps continued to lean in and partner with Instacart throughout 2023, developing a true collaboration with a test and learn methodology that has driven significant results for Chomps both on Instacart and in brick-and-mortar stores.

“The category and benchmark data Instacart provides unlocks valuable insights on the impact of our marketing strategy. Throughout the year we were able to take an in-depth look at what was working and pivot our investment to ad types and tactics that were driving our goals,” said Stacey Hartnett, VP of Marketing & Ecomm at Chomps. “We’ve seen incredible results driving new customer acquisition and growing our loyal customer base. As our retail distribution has grown, we have not only been able to drive trial, but also build baskets with upsell tactics to pantry packs.”  

Chomps maintained triple-digit YoY sales growth throughout 2023^*, outpacing category growth. In December 2023, Chomps was named as one of Instacart’s fastest growing emerging brands. 

In addition, Chomps grew the lifetime value of their customers by over 50%^* — which speaks to the growing loyalty of the customers they capture on Instacart.  

“Instacart is a key channel within our retail and business growth strategy, particularly supported with the quality of the audience targeting and ability to reach someone right at the point of purchase,” said Hartnett. “With key new advertising offerings like shoppable video and off-platform capabilities, we see no slowing down. With loyalty being high after purchase, we are excited to lean in on new tactics in 2024 to continue to double down on new customer acquisition and trial.”  

With Instacart playing a key part in their robust, multi-platform strategy for 2024, Chomps foresees continued growth for their brand as a best-for-you snack as they bring new customers to the meat snack category.

*Prior results do not guarantee future outcomes. LTV YoY growth comparing Q4 ‘22 to Q4 ‘23 results on Instacart. 

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Chomps are snacks made simple. Tasty meat sticks packed with mouthwatering flavor and only the best ingredients. With so much conflicting information surrounding food, they realized people want to make healthy choices, but aren’t sure what is truly good for them. So they decided to eliminate the guessing game and create simple snacks that were made with the highest quality, sustainably sourced proteins and no hidden, harmful ingredients.

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