Chomps Drives Triple-digit Sales and Sales Velocity Growth on Instacart

In this article, we look at the success Chomps has had on Instacart, leveraging Instacart Ads to drive tremendous growth in terms of sales and sales velocity year-over-year in 2023. 

Chomps is a family-owned business which creates simple snacks made from the highest quality, sustainably sourced proteins and no hidden, harmful ingredients. As a small, family-owned business, they take pride in making their customers’ best interests central to all their decision making. 

Meeting Consumers Where It Matters

With the shift to online grocery shopping accelerating rapidly in 2020, Chomps understood the importance of being readily available to their loyal customers. Recognizing that their core consumers made purchases through Instacart, the decision to advertise on the platform was a strategic move to gain accelerated awareness and connect with their target audience.

Impressive Results on Instacart

Since investing in Instacart Ads, Chomps has seen consistent, positive results, with triple-digit year-over-year sales and sales velocity growth in 2023^*, with YoY sales growth as high as 380+% and sales velocity growth as high as 200+% for the month of February.    

“We have seen incredible, sustainable results with Instacart Ads,” said Kaitlyn Fundakowski Senior Director, E-Commerce at Chomps. “Not only have we been able to build brand awareness around Chomps, we have acquired thousands of new Chomps shoppers, all while exceeding our advertising effectiveness targets.”

As Chomps continues its upward trajectory, they see Instacart as a key partner to scale with. 

“The Instacart team has been true advocates for our brand’s expansion,” said Fundakowski, “They understand our business objectives, provide thought leadership, and empower our team with the most up to date capabilities and tools to chase down our goals.”

Strategic Role of Instacart Advertising

As a digitally native and e-commerce founded brand, Chomps views Instacart as a hybrid channel that seamlessly integrates the digital and physical shopping journey. Innovative features like shoppable display and shoppable video ads have allowed Chomps to engage with consumers at various stages of the purchasing journey, contributing to both category and brand discovery, as well as efficient conversion goals.

Recognizing the importance of meeting our customers wherever their purchase journey begins, whether that’s online or in-store, Chomps continues to lean in with Instacart, seeing it scale alongside their rapidly expanding physical retail footprint.

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*Prior results do not guarantee future outcomes. YoY sales growth and sales velocity growth comparing February to June inclusive in 2023 to 2022 results on Instacart. 

Looking to advertise with Instacart? Get started here. 

Chomps are snacks made simple. Tasty meat sticks packed with mouthwatering flavor and only the best ingredients. With so much conflicting information surrounding food, they realized people want to make healthy choices, but aren’t sure what is truly good for them. So they decided to eliminate the guessing game and create simple snacks that were made with the highest quality, sustainably sourced proteins and no hidden, harmful ingredients.

This post contains third-party claims and advertisements.  Instacart does not make any representation as to the accuracy or suitability of any of the information provided herein by our third party advertisers.

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Instacart is the leading grocery technology company in North America, partnering with more than 1,400 national, regional, and local retail banners to deliver from more than 80,000 stores across more than 14,000 cities in North America. To read more Instacart posts, you can browse the company blog or search by keyword using the search bar at the top of the page.