Glamour in the Grocery Aisles: Instacart Bottles Up the Essence of Earnings with Limited Edition Fragrance, Cashé

Fragrance inspired by the savviest consumers of all — Instacart Cardmembers

Of all the senses, scent has the most power to evoke things like people we know and places we’ve been … but what about the brilliant choices we’ve made? We think it’s possible. Introducing Cashé, The Smell of Cash Back, a limited edition fragrance inspired by the savviest of consumers – Instacart cardmembers. Every day, they’re getting 5% cash back on Instacart purchases, which means they choose sheer brilliance, and they deserve to smell as good as cash back feels. But, there’s a catch. Only the first 1,000 people – whether you’re a cardmember or just aspire to smell like one – to claim their bottle (at no cost) will have the privilege of smelling like the smartest person in the produce aisle. Be the first to get the drop on June 6th at 9:01am EST. 

“Cashé, The Smell of Cash Back is a bold new campaign that reinforces all the ways we’re helping people save money shopping with Instacart,” said Laura Jones, Chief Marketing Officer at Instacart. “Instacart cardmembers are unique, savvy lifehackers who are getting cash back for doing what they love to do – like buying their weekly groceries or mimosas for brunch, filling up with gas for a family road trip, or dining out with friends. With the launch of Cashé, we’re building an unexpected way for consumers to engage with our brand.”

A Whiff of Rewards

The lasting scent of Cashé evokes feelings of everyday luxury and a carefree lifestyle, immersing the wearer in a mix of everything from juicy lemon to rosemary tunisia — subtle reminders of the grocery store and the card’s cash back potential. The Cashé bottle is crafted to reflect the elegant style and grace of a classic parfum. The top features a gold-cut cap crowned with the Instacart carrot and the shining emerald weighted glass base maintains a squared and sharp outline exuding timeless luxury. Complementary to the bottle, the outer packaging features a gilded emerald box with a plush velvet interior. 

On Location: The Grocery Store

Shot by renowned fashion and portrait photographer Michelle Watt, known for her surrealist approach, and styled by Marisa Ellison, the Cashé campaign was created by Instacart’s in-house Creative Studio and invites people to reimagine the idea of everyday luxury. The looks portray a colorful and bold, yet timeless aesthetic within a familiar scene – the grocery store. From frosted elegance in the freezer aisle to enchanting couture beneath the produce misters, each scene brings to life the opportunistic, everyday moments the Instacart Credit Card unlocks, including 5% cash back on Instacart purchases, among other exclusive benefits when you shop.

Smell, Shop, and Earn like a Cardmember

The Cashé fragrance celebrates the benefits of the Instacart Credit Card, which offers cardmembers:

• 5% cash back on Instacart purchases made at more than 1,200 national, regional, and local retail brands from more than 80,000 stores across more than 14,000 cities 
• 5% cash back on travel purchased through the Chase Travel Center
• 2% cash back on restaurants, gas stations, and select streaming services
• 1% cash back on all other purchases, including at the grocery store

Cashé, The Smell of Cash Back is available to the first 1,000 people at no cost simply by visiting www.TheSmellofCashBack.com starting today June 6th, while supplies last. Please visit the Instacart Credit Card website for more information about the card itself. 

Instacart

Instacart is the leading grocery technology company in North America, partnering with more than 1,400 national, regional, and local retail banners to deliver from more than 80,000 stores across more than 14,000 cities in North America. To read more Instacart posts, you can browse the company blog or search by keyword using the search bar at the top of the page.