Shopper Community

Encouraging Higher Tips

Instacart

Instacart

Apr 5, 2022

As part of our new commitment to giving shoppers Ingredients to earn your terms, we are making improvements to the customer app to encourage higher tips for shoppers. We know you put a lot of care and effort into getting customers their groceries, and that should be reflected in your tip.

What’s changing?

Anytime a customer rates a shopper 5 stars, we’ll prompt them to leave a higher tip. Over the past few months as we’ve piloted this feature, we’ve seen a 6% increase in shopper tips for eligible orders.

At checkout, we’re also encouraging customers who choose not to leave a tip to add one to recognize their shopper’s hard work. In testing, this feature has resulted in a 12% reduction in customers choosing not to leave a tip. 

Expanding your access to earnings

We’ve been piloting a number of new features to expand your access to earnings. 

  • Multi Store Batching – a new type of batch that includes orders from multiple stores, helping you earn more for your time and effort. By shopping from multiple stores, you’ll have the opportunity to earn more in less time, help additional customers, and earn multiple tips — all from a single batch.
  • Add Ons – we’ve developed a feature that allows you to accept a new order in addition to the one you’re already shopping, making the most of your time in the store.

This is only the beginning. We’re committed to providing you with the ingredients to earn on your terms so your shopping experience is as seamless as possible. We look forward to continuing to implement your feedback and developing new features that care for you, the way you care for your customers. 

You can learn more about our renewed commitment on our website.

Learn more>

Instacart

Instacart

Instacart is the leading grocery technology company in North America, partnering with more than 1,400 national, regional, and local retail banners to deliver from more than 80,000 stores across more than 14,000 cities in North America. To read more Instacart posts, you can browse the company blog or search by keyword using the search bar at the top of the page.

Most Recent in Shopper Community

Earning Less: The Harmful Impact of Seattle’s New Pay Law

Shopper Community

Earning Less: The Harmful Impact of Seattle’s New Pay Law

When the Seattle City Council passed an extreme minimum pay standard for delivery network drivers in 2022, the councilmembers at the time largely ignored the warnings from app-based companies, drivers, and community leaders that their…...

Apr 10, 2024
Changes to Instacart in Seattle

Shopper Community

Changes to Instacart in Seattle

In 2023, the Seattle City Council passed a new law that impacts how Instacart operates in Seattle. Due to these new regulations, we’re making several changes that will go into effect as of January 13,…...

Jan 12, 2024
10 Items or Less: Shopping Across the States

Shopper Community

10 Items or Less: Shopping Across the States

The Instacart community is as diverse as the items in the grocery store — every day, tens of thousands of individuals shop, deliver, and become an extension of people’s households. We want to share this…...

Dec 11, 2023