Instacart Ads

Working with Instacart Ads: Rojo’s Leverages Insights to Win Distribution

Instacart

Instacart

Oct 21, 2022

This success story was recently highlighted by Instacart’s Josh Rider during a talk he gave at the Consumer Brands Association’s CPG Summit, later recapped on their blog

In this article, we look at the success of Rojo’s Dips and how they expanded their distribution by nearly 10 points among retailers on Instacart and increased their weekly sales by 50%. Utilizing insights and analytics from Instacart and incorporating what they learned about their online performance into conversations with their retailers, Rojo’s was able to drive both online and offline results. 

“What’s most exciting about blending channels between online and offline is the ability to learn and adapt much more quickly than in the past,” said Josh Rider, Instacart’s VP of Brand Partnerships Strategy. “Instacart is proud that we’ve been able to work with our brand partners to help identify new trends and insights that can improve their business in the digital space – and extend those findings to the physical shelf.”

Rojo’s Dips was founded in 1985 by a few friends in Los Angeles who couldn’t find the kind of authentic layer dips they loved in the grocery store. Using time-honored family recipes brought over from Mexico, Rojo’s makes dips that create delicious taste experiences that bring family and friends together.

Recently, Instacart introduced a weighted velocity metric which provides brands insights on the rate of sales for their products when available to consumers. Weighted sales velocity helps to provide a picture of how hard each point of distribution is working and how well a product could sell if it were more widely available. 

Rojo’s examined their weighted sales velocity metric provided by Instacart for several of their dips over the past year and incorporated their learnings into conversations with retailers. As a result of their efforts and the proof points from Instacart, Rojo’s increased distribution by nearly 10 points among retailers on Instacart and increased their weekly sales by 50%.

“Instacart is an added layer of promotion support to increase sales.  Essentially, we are driving sales into brick and mortar from outside the store perimeter,” said Eloise Cabral, Brand Manager, Rojo’s. “This platform has allowed us to strengthen our position.” 

“I encourage each of you and your teams to, yes, think of e-commerce as a source of growth for your brands, but don’t overlook the opportunity to take insights from this space and think about how to apply it across all channels,” said Rider.

Interested in getting started with Instacart Ads? Visit ads.instacart.com/signup

Instacart

Instacart

Instacart is the leading grocery technology company in North America, partnering with more than 1,400 national, regional, and local retail banners to deliver from more than 80,000 stores across more than 14,000 cities in North America. To read more Instacart posts, you can browse the company blog or search by keyword using the search bar at the top of the page.

Most Recent in Instacart Ads

Saffron Road Campaign Generates 68% Incremental Sales Lift

Instacart Ads

Saffron Road Campaign Generates 68% Incremental Sales Lift

Saffron Road is America’s largest brand in “Better for You” animal protein-based frozen dinners. They deliver clean-label, high-quality, and ethically sourced products that respect cultural traditions from around the world.  Saffron Road was an early…...

Apr 9, 2024
Tender Belly Increases New to Brand Customers 144% 

Instacart Ads

Tender Belly Increases New to Brand Customers 144% 

Founded by brothers Shannon and Erik Duffy, Tender Belly creates ‘crazy tasty’ pork products like bacon, ham, pork sausages, using ethically raised pigs. Their pork contains no antibiotics, hormones, MSG, or high fructose corn syrup.…...

Mar 21, 2024
Instacart x FRITO-LAY® Team Up to Announce the Champion Chip

Instacart Ads

Instacart x FRITO-LAY® Team Up to Announce the Champion Chip

Tapping into basketball fandom throughout the month of March, Instacart and Frito-Lay® have joined forces to launch a multichannel promotional campaign using social media, email, audio, app notifications, and several Instacart Ads formats. Throughout March,…...

Mar 19, 2024