Working with Instacart Ads: OLLY + Pacvue

In this series, Working with Instacart Ads, we take a look at real-world examples of brand partners who have successfully used Instacart Ads to meet, and exceed, their advertising objectives. 

In this article, we look at the success story of OLLY. Since partnering with Pacvue to run an ads campaign on Instacart, OLLY has seen: 

• 72% improvement in ROAS quarter over quarter
• 60% sales growth

OLLY is a San Francisco based company whose mission is to make nutrition delightfully easy as it believes good health is the foundation of happiness. OLLY is known for its gummy, softgel, capsule, and immunity powder supplements.

Pacvue provides an enterprise platform for brands, sellers, and agencies to manage their eCommerce advertising on Instacart and other marketplaces. Supported by the expertise of industry practitioners, Pacvue delivers competitive insights, flexible reporting, and intelligent automation, empowering marketers to win in the future of eCommerce.

OLLY, acquired by Unilever in 2019, made ecommerce a strategic priority to grow the business and customer base over time. With an established and growing retail footprint, OLLY sought to leverage its existing brick and mortar placement with digital expertise. 

For this, OLLY turned to Pacvue to capitalize on the automation and data insights of Pacvue’s solution, as well as to leverage their ecommerce expertise.  Paired with Pacvue, OLLY launched a granular campaign structure which allowed the automated features and team to optimize granularly, driving incredible efficiencies.

Pacvue has been a valuable strategic partner for us on Instacart and really ignited our performance on the platform,” says Alyssa Sandore, Omnichannel Marketing Manager, OLLY. “The knowledge of the landscape and technical abilities of the team have helped us rapidly grow on Instacart and continue to increase share in a very competitive category.” 

Pacvue ran Featured Product campaigns for OLLY on Instacart, driving a 72% improvement in ROAS quarter-over-quarter and a 60% sales growth. Seeing this success, OLLY increased their monthly ad spend on the Instacart marketplace by 45%. With this increased investment, OLLY achieved an additional 22% increase in sales, over-indexing growth in the category. 

“Building off the momentum in 2020 we knew that Instacart was the right partner to invest in to drive growth of our Omnichannel business in 2021. We appreciate the vast data and insights available and are impressed with the speed in which new ad capabilities and insights have evolved and continue to roll out.”

To see how Pacvue can help you win with Instacart Ads, request a demo today. 

Interested in getting started with Instacart Ads? Visit ads.instacart.com/signup. 

Instacart

Instacart is the leading grocery technology company in North America, partnering with more than 1,400 national, regional, and local retail banners to deliver from more than 80,000 stores across more than 14,000 cities in North America. To read more Instacart posts, you can browse the company blog or search by keyword using the search bar at the top of the page.