Instacart Ads

MALK Drives Triple-Digit Revenue Growth Month over Month

Instacart

Instacart

Jan 15, 2024

MALK makes premium, plant-based milk with simple, high-quality, certified organic ingredients. Free from fillers, gums, oils, and artificial flavors, MALK is focused on using a limited number of ingredients that are easy to understand so consumers know exactly what they’re getting. 

Embracing Instacart for Growth and Accessibility

MALK recognized the need to tap into the e-commerce market and found a perfect solution in Instacart. The platform enabled consumers to purchase MALK online and have it delivered, filling the gap for refrigerated products that posed shipping cost challenges. 

Beyond logistical advantages, MALK identified a significant overlap between their affluent, health-conscious consumer target and the Instacart consumer, prompting a deliberate push into Instacart advertising.

Remarkable Success and Collaborative Partnerships

The journey with Instacart has been marked by remarkable success and excitement over the past 18 months. MALK’s return on ad spend (ROAS) consistently exceeds 10 and they have achieved triple-digit revenue growth month over month. 

MALK identified the close collaboration with their dedicated Instacart account representative as instrumental in fostering success. Detailed campaign evaluations from Instacart provided valuable recommendations to fuel sustained growth.

With their strong ROAS, MALK has been increasing their Instacart ad budget year-over-year and include Instacart ads as a valuable channel in their overall marketing strategy. 

*Prior results do not guarantee future outcomes. 

This post contains third-party claims and advertisements.  Instacart does not make any representation as to the accuracy or suitability of any of the information provided herein by our third party advertisers.

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Instacart is the leading grocery technology company in North America, partnering with more than 1,400 national, regional, and local retail banners to deliver from more than 80,000 stores across more than 14,000 cities in North America. To read more Instacart posts, you can browse the company blog or search by keyword using the search bar at the top of the page.

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