Bitchin’ Sauce Achieves 5.8x ROAS with Instacart Ads
In this article we look at the success Bitchin’ Sauce, known for its raw almond-based dips, has achieved by leveraging shoppable display ads on Instacart. With a goal to grow its customer base, increase category share, and boost overall sales, Bitchin’ Sauce used shoppable display ads to position itself alongside complementary items and educate consumers about the versatility of their products. Let’s dive into how Bitchin’ Sauce accomplished its objectives and achieved their results by embracing Instacart as a key marketing channel.
Building a Strong Online Presence with Shoppable Display Ads
Recognizing the shifts in consumer behavior, Bitchin’ Sauce realized how important it was to establish a robust online shopping presence. With their perishable products requiring refrigeration, going the direct-to-consumer (DTC) route wasn’t sustainable. Instacart’s shoppable display ads provided an ideal solution to both efficiently scale up their online presence and reach their customers where they were shopping, unlocking an improved ecommerce channel.
“Shoppable display ads are a great addition to our toolkit! The tactic positions Bitchin’ Sauce alongside complimentary items, which is where our sauce thrives best.” said Miller Hawkins, VP of Marketing at Bitchin’ Sauce. “Having a cross-shopping placement alongside a delicious chip, or ingredients to make creations like totally Bitchin’ burgers, tacos, or bowls, is a highly sought-after backdrop for us online and in-store.”
Bitchin’ Sauce created multiple ad groups to target both seasonal moments and maintain an evergreen brand message. For the evergreen creative, they adopted an “always-on” approach to ensure it remained visible to consumers throughout the shopping journey.
“Oftentimes, consumers think we’re exclusively a dip, so positioning ourselves next to other ingredients serves as a method of customer education. Using shoppable display ads tailored to seasonal moments, we are educating consumers during landmark grocery events. During football season we run ads with specific football-themed creative that showcased usage occasions that inspired customers to enjoy their dips in different, creative ways. Bitchin’ Tacos are life changing, and everyone should know that..” — Miller Hawkins, VP of Marketing, Bitchin’ Sauce
Impressive Results with Shoppable Display Ads
Since launching their Shoppable Display campaign in September 2022, Bitchin’ Sauce has witnessed outstanding results. With a focus on driving brand awareness and trial through complementary keyword targeting, they increased total sales and achieved a remarkable 5.8x return on ad spend (ROAS). What’s even more impressive is that over half of their sales came from new-to-brand (NTB) customers, highlighting their ability to attract and engage a wider audience*.
“Shoppable display ads have proven to be a worthwhile tactic for increasing total sales while maintaining a healthy ROAS,” said Miller Hawkins, VP of Marketing, Bitchin’ Sauce. “And we’ve seen new-to-brand growth for incremental customers, which is a big indicator of success for the company. Advertising with Instacart has been a win-win for both consumer education and top-line growth.”
*Prior results do not guarantee future outcomes.
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Bitchin’ Sauce, the pioneer in nut-based dips, offers a delectable range of Gluten-Free, Vegan, Kosher, Project Non-GMO Certified dips made from raw, California almonds. From their humble beginnings at the San Diego farmers markets, Bitchin’ Sauce has revolutionized the dip category, captivating taste buds nationwide. Whether you’re enjoying their creamy dips with fish tacos or Bitchin’ Burgers, you’ll find their award-winning creations in the refrigerated dip section of your local grocery store or conveniently on Instacart.
Ready to experience the bold flavors of Bitchin’ Sauce? Shop conveniently on Instacart by visiting Bitchin’ Sauce Instacart page or find their products at a store near you through the Bitchin’ Sauce Store Locator.
This post contains third-party claims and advertisements. Instacart does not make any representation as to the accuracy or suitability of any of the information provided herein by our third party advertisers.
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