Instacart Welcomes Eversight!
We’re excited to announce that we’ve acquired Eversight, an AI-powered pricing and promotions platform for CPG brands and retailers.
As soon as we met the Eversight team, we were impressed by their deep expertise in dynamic pricing strategies. Founded in 2013, Eversight has grown into a highly-valued, strategic technology partner to brands and retailers, including many of Instacart’s own partners. Their work to help brands and retailers be more agile and consumer-centric with their pricing and promotions strategies is ambitious and compelling, and we quickly saw the synergies between their offering and our existing suite of services.
Eversight brings CPG brands and retailers technologies tailor-made for the grocery industry, enabling brands and retailers to unlock the optimal promotions and pricing that propel their business and create more compelling savings opportunities for customers. Through its AI-powered, experimentation-based platform, CPG brands and retailers can continuously test customized pricing and promotions directly with their individual customers. This is a valuable service to its partners because it automates processes that have traditionally been highly manual and time-consuming – and it does so at scale. For our retailer and brand partners, we will now be able to more effectively help them find the precise pricing and promotions strategies that can help them grow, while also surfacing the best deals for customers.
Bringing together Eversight’s deep expertise in pricing and promotions with Instacart’s scale, partnerships, and machine learning technology provides an opportunity to transform pricing strategies and promotions for Instacart’s partners. Retailers and CPG brands will have access to new individualized and customized pricing tools and dynamic insights via Instacart that connect the dots between online and offline behavior to improve sales and growth, along with the customer’s experience, no matter how they choose to shop. This creates a flywheel effect: when goods are priced right, that drives more sales and growth for CPG brands and retailers, while also unlocking better promotions and prices for customers that help them maximize their savings – both online and in-store.
We strongly believe that ordering groceries online for delivery or pickup should not be a luxury or convenience for some, but an option for everyone, no matter your budget. With higher inflation and the average cost of groceries up, we’re looking for every opportunity to make our services more affordable – and this acquisition supports that effort.
The Eversight team will be joining Instacart as part of this acquisition, and we’re excited about the innovative offerings we’ll be able to build together. Welcome to Instacart, Eversight!
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