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TopFox Snacks Fuels Triple-Digit YoY Growth on Instacart

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Nov 22, 2023

TopFox Snacks, a high-protein, pop-roasted pumpkin seed brand based in Congerville, Illinois, has driven triple-digit year-over-year (YoY) increase in sales by investing in sponsored product ads and driving traffic from off-platform social channels to their brand page on Instacart.

“Our mission at Top Fox is to help people Snack Wisely! We believe what you eat affects how you feel, and how you feel affects how you live,” said John Keigher, CEO, “Instacart has given us an opportunity to target customers looking for healthy snacks that otherwise would not have found us.”

Needing an effective solution to fuel in-store velocities and reach their target demographic where they shop, TopFox Snacks partnered with Gawronski Food & Beverage who recommended Instacart as the ideal avenue and began advertising their products using sponsored product ads. 

“We wanted to ensure their products showed up prominently when and where customers searched for them,” said Kevin Gawronski, Founder of Gawronski Food & Beverage, “which is an ideal fit for sponsored product ads on Instacart, tailored for their products.”

To maximize the impact of their investment in Instacart Ads, TopFox Snacks made a series of important adjustments. First, they created an engaging brand page on Instacart to serve as the landing page for their external advertising campaigns, driving paid social ads towards their brand page. Additionally, they updated all their product listings with refreshed descriptions and eye-catching imagery. Simultaneously, they frequently mentioned their availability on Instacart through social channels, capitalizing on organic posts to direct potential customers. 

“The results have been remarkable. Within the first two months we saw sales grow exponentially and we’ve been able to maintain those levels, leading to a massive triple-digit increase in sales year-over-year,” said Gawronski. 

Not only were the sales figures on Instacart impressive, during the period of increased ad spend August 2022 to July 2023, the data clearly showed TopFox Snacks were attracting a previously untapped customer based on Instacart, with significant new-to-brand (NTB) sales on Instacart. 

Advertising on Instacart has taken center stage for TopFox Snacks and their retail media strategy, supporting all of their existing retailers and acting as a central component of their overall marketing strategy. 

“TopFox Snacks has witnessed a booming increase in online sales thanks to ecommerce channels like Instacart. Months of leveraging Instacart Ads resulted in a massive jump in overall sales, underscoring the growing importance of online platforms for their business,” said Gawronski. “The journey with Instacart has been instrumental in propelling their growth and will remain a key element of their future success.”

*Prior results do not guarantee future outcomes. 

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