Instacart Ads

News and New Releases: Library Manager

Instacart

Instacart

Jul 27, 2021

In our News & New Releases series we’ll be sharing information about product releases and new features built by the Instacart Ads team, as well as any ads product news that might be of interest to our brand partners.

In this article, we look at a new self-service tool brands can use to edit and update their product content on the Instacart marketplace: Library Manager. We’ll describe what it’s used for, how it works, and the benefits it provides brands.

Introducing Library Manager

Library Manager is a new self-service tool that gives brands direct control of their product content quality and accuracy on the Instacart marketplace.

Available to brands whose products are carried by retailer partners on the Instacart marketplace, Library Manager enables brands not currently working with a content service provider (CSP) to directly edit and update their product content. This includes uploading high quality product images, providing product attributes, and changing product names as needed.

How does it work?

Library Manager displays all of a brand’s products currently carried by retailers on the Instacart marketplace that we have ‘mapped’ to that brand. For each product, the tool displays the product’s image, along with details like brand name, product size, and product name.

Clicking on a product opens the Request product edits page, an online form the brand can fill out to request changes to the product’s details or upload a new image before clicking Submit —

Once submitted, an Instacart representative reviews the provided information to ensure it meets all stated quality guidelines. Brands are kept informed of the status of their updates from submission, to review, to approval, to alerting you when it’s live. If there are any issues with the content submitted an Instacart representative will provide steps to quickly correct and implement the change.

What’s the benefit of using it?

We’re excited to offer brands not currently using a CSP the opportunity to manage, and in some cases improve, the quality and accuracy of their product content on the Instacart marketplace.

For brands, high quality and accurate product content is the first step to a successful ecommerce strategy. Put simply, consumers are far less likely to buy products without images, or products with poor quality images or missing product details.

And our retail partners benefit when all the products they offer through their digital storefront on the Instacart marketplace have clear images and accurate information — it provides a better experience for their customers as they shop online.

Similarly, the experience improves for our Instacart Shoppers, making it faster and easier to find products and fulfill orders with a good photo and accurate details.

Everyone wins!

How can I access Library Manager?

CPGs who have products carried by any retailer on the Instacart marketplace that are not currently working with a CSP can access Library Manager at any time. If you don’t already have one, you’ll need to create a free account with us at ads.instacart.com. Once you have an account, log in with your account information and select Library > Products from the menu —

Ready to explore your product content? Sign up here to get started.

Instacart

Instacart

Instacart is the leading online grocery platform in North America, partnering with more than 700 beloved national, regional and local retailers, including unique brand names, to deliver from more than 65,000 stores across more than 5,500 cities in North America. To read more Instacart posts, you can browse the company blog or search by keyword using the search bar at the top of the page.

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