Little Leaf Farms Wins 60% Sales Growth and Secures Place on Instacart’s Fastest Growing Emerging Brands List

Little Leaf Farms provides deliciously crisp, wonderfully fresh, uniquely long-lasting, and sustainably grown leafy greens for packaged salad shoppers. Committed to freshness, Little Leaf Farms produces local greens all year round in their state-of-the-art greenhouse farms, delivering their produce to grocery store shelves within 24 hours of being harvested.

Thanks to their fully automated, hands-free greenhouse farms, Little Leaf Farms does not use triple-washing or harmful pesticides on their lettuce. Instead, they employ a sustainable ecosystem that harnesses sunlight and fresh rainwater for Earth-friendlier production. 

Seizing Growth Opportunities with Instacart

A pivotal moment in mid-2020 prompted Little Leaf Farms to venture into Instacart advertising. Recognizing the expanding role of e-commerce due to the pandemic, the brand sought to reach shoppers and aid retail partners, aligning perfectly with Instacart’s platform.

“In mid-2020 we were about to open another 5-acre greenhouse and tapped ecommerce to play a much bigger role in selling our increased production. With shopping habits changing, we wanted to reach our consumers and support our retail partners in every way we possibly could,” said Jeannie Hannigan, Sr. Brand Manager at Little Leaf Farms. “We saw advertising on Instacart as a natural way to accomplish that.” 

A Journey of Remarkable Growth

The brand’s journey on Instacart has been marked by remarkable growth. Little Leaf Farms saw a 60% year-over-year increase in sales and achieved an average ROAS of over 8x across all campaigns. 

In a testament to their success at capturing new consumers and fostering strong trial-and-repeat rates, over 20% of their sales were new-to-brand customers. 

This performance landed Little Leaf Farms on Instacart’s Fastest Growing Emerging Brands List — a list curated by Instacart to celebrate the emerging brands that saw explosive growth on Instacart in 2023.

Ecommerce as a Catalyst for Growth

“Our overall business is experiencing significant growth – we have opened two new greenhouses in the past two years, allowing us to expand our distribution and exceed $100M in retail sales in 2023,” said Hannigan. “We see ecommerce as a great opportunity to support our overall business growth, and have taken steps – including exploring new tactics and hiring Digital Specialist Jess Pinault to manage our campaigns – to continue that trajectory. We also have a better  understanding of our target consumer than ever before, and we know that those folks are shopping for groceries online.” 

Envisioning a Flourishing Future

The year 2024 promises more exciting growth for Little Leaf Farms, marked by the expansion of new greenhouses and an enhanced product portfolio, propelling the brand into a new era of growth and innovation.

*Prior results do not guarantee future outcomes. 

This post contains third-party claims and advertisements.  Instacart does not make any representation as to the accuracy or suitability of any of the information provided herein by our third party advertisers.

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Instacart is the leading grocery technology company in North America, partnering with more than 1,500 national, regional, and local retail banners to deliver from more than 85,000 stores across more than 14,000 cities in North America. To read more Instacart posts, you can browse the company blog or search by keyword using the search bar at the top of the page.