Kettle and Fire Nourish Sales with Instacart Ads

At Instacart, we offer advertising solutions for brands of all sizes to connect with consumers across the US and Canada. Including brands like Kettle and Fire, who have been committed to producing products to support consumers’ health and wellness and contribute to a better food system.

After having great success as a direct-to-consumer brand, they expanded into traditional retail channels where they soon achieved high sales velocities and earned new points of distribution. To support retail from a digital standpoint, they began looking at advertising on Instacart to reach customers where they shop. 

With Instacart, they have been able to scale their advertising efforts effectively and quickly reached six figures a month in ad spend on the platform. 

“Instacart is one of our highest-performing platforms,” said Niccolo Gloazzo, Director of Ecommerce, Kettle & Fire, “it has a great interface that’s very easy to use so we can bring our media buying in-house and remove the need for external agencies or third-party platforms to scale our advertising efforts.”

With a seamless integration into their overall marketing strategy, advertising on Instacart has enabled Kettle and Fire to increase their brand awareness, support retail growth, and acquire new customers. Leveraging Instacart Ads enables them to precisely control spend and influence performance and the collaborative support with the Instacart team has helped unlock opportunities and make informed decisions. 

“Kettle and Fire firmly believes that ecommerce channels like Instacart will continue to play a growing role in our business. Instacart’s strong relationships with retailers and platform integrations, contribute to the consistent growth of online sales from an omni-channel perspective,” said Niccolo Gloazzo, Director of Ecommerce, Kettle & Fire, “Plus, our opportunity to scale on Instacart has been much stronger than on other platforms, given the reach of their retail partnerships to households across North America.”

Kettle and Fire is continuously exploring new opportunities to bring healing products to new and existing aisles in the grocery store. Their dedicated team is working on exciting new products that consumers will undoubtedly enjoy, further strengthening their position in the market. Additionally, they remain committed to building a better food system by engaging in ongoing conversations with partners, suppliers, and consumers about how they can improve.

At Instacart, we are proud to support Kettle and Fire’s mission and help them grow across new and existing channels. Join us by advertising on Instacart today.

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*Prior results do not guarantee future outcomes. 

Looking to advertise with Instacart? Get started here. 

With a diverse range of over 30 products in the bone broth, cooking broth, and soup category, including their recently launched Regeneratively Sourced Bone Broths, Kettle and Fire is dedicated to finding innovative ways to enhance the well-being of both our bodies and the planet. They firmly believe that when done right, food has the power to heal. Their products are available on Instacart.

This post contains third-party claims and advertisements.  Instacart does not make any representation as to the accuracy or suitability of any of the information provided herein by our third party advertisers.

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Instacart is the leading grocery technology company in North America, partnering with more than 1,400 national, regional, and local retail banners to deliver from more than 80,000 stores across more than 14,000 cities in North America. To read more Instacart posts, you can browse the company blog or search by keyword using the search bar at the top of the page.