Instacart Partners with Third-Party Verification Leaders, DoubleVerify (DV) and Integral Ad Science (IAS)
As we continue to enhance our advertising solutions, Instacart is committed to delivering measurable value and growth for our more than 5,500 brand partners. These new partnerships with DoubleVerify and IAS build on a suite of measurement solutions available on Instacart’s advertising platform, helping brands understand the true value of their Instacart campaigns.
The partnerships include technical integrations for viewability and invalid traffic (IVT) measurement. These insights will provide Instacart’s brand partners with increased transparency and confidence that their ads are being seen by real people, helping to drive successful campaigns.
“We’re honored that Instacart selected IAS to be a measurement partner and our announcement further reinforces IAS’s leadership in the retail media network space,” said Lisa Utzschneider, CEO, Integral Ad Science. “Instacart Ads has quickly established itself as one of the most effective retail media networks in North America. Advertisers recognize the power of the Instacart Ads platform and the impact it has on sales and they are looking to add third-party measurement for even greater transparency.”
“We are excited to extend DV’s independent measurement on the Instacart Ads platform to ensure that campaigns meet key media quality criteria while maximizing performance for advertisers,” said Mark Zagorski, CEO, DoubleVerify. “Instacart has been a pioneer in online grocery shopping for over a decade, and this partnership exemplifies the leadership, innovation and trust that both companies have built.”
“We are delighted to partner with DoubleVerify and IAS and as third-party measurement platforms for Instacart Ads,” said Tim Castelli, Vice President of Global Advertising Sales at Instacart. “Their technology ensures that marketers invest their spend on real consumers who want to make a purchase. Instacart Ads is a critical part of our business, with thousands of category-leading and emerging CPG brands using our platform and technology to meet consumers at the point of purchase.”
Instacart’s robust advertising products and solutions bring together the best of online advertising to help CPG brands of all sizes move products off shelves by providing advertisers with premium digital real estate to reach engaged customers. Instacart partners with more than 1,400 retail banners and is available to over 95% of households in North America.
Instacart Ads deliver meaningful growth to our advertisers, who on average see more than a 15% incremental sales lift – and sometimes twice that. These new partnerships will support even further visibility and transparency for brands looking to make informed, strategic advertising investment decisions.
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