Carbone Fine Food Scores Triple Digit ROAS with Instacart
In this article, we look at the success Carbone Fine Food has had on Instacart by investing in Instacart Ads.
Using traditional, slow-cooking techniques, Carbone Fine Food crafts premium pasta sauce from top-quality ingredients like the world’s best tasting tomatoes from Italy, grown in volcanic ash and picked by hand. Award-winning chefs Mario Carbone and Rich Torrisi oversee the entire sauce process in order to bring the flavors of Carbone restaurants straight to their customers’ homes.
Seizing the Online Opportunity
First launched in March 2021, Carbone Fine Food quickly expanded their distribution to over 14,000 stores nationwide. But even in that short time they recognized the shifting nature of grocery shopping. With a larger percentage of grocery spending moving to online channels, Carbone Fine Food prioritized investment within Instacart.
“It was crucial for us to be present where our consumers are shopping and capture a strong share of voice within our category,” said Tracy Garbowski, EVP of Marketing. “The convenience, quality, and service of Instacart remains best-class within the Industry so it makes a great deal of sense to partner with them.”
Impressive Results on Instacart
Carbone Fine Food’s collaboration with Instacart has been nothing short of exceptional. Their sales growth on the platform has consistently outpaced the overall category, driving impressive results quarter after quarter. The investments made in Instacart Ads have delivered triple-digit return on ad spend (ROAS) and enabled Carbone Fine Food to expand their consumer base, attracting a significant number of new customers.
“The Instacart team acts as an extension of ours, offering valuable insights, optimizing performance, and presenting new and unique advertising opportunities aligned with our business objectives,” said Tracy Garbowski, EVP of Marketing. “This collaborative approach has fostered a strong relationship, ensuring that Carbone Fine Food remains at the forefront of our customers’ minds.”
As an emerging brand, Carbone Fine Food views Instacart Ads not only as a conversion driver but also as a vital tool for building brand awareness. While driving sales growth and momentum with retail partners using Instacart Ads, Carbone Fine Food also recognizes the importance of investing in higher-funnel advertising opportunities to enhance overall brand visibility. By engaging with audiences shopping on Instacart, Carbone Fine Food has been effectively spreading their brand messaging to inspire potential customers.
With their commitment to quality, flavor, and an innovative approach to advertising, Carbone Fine Food is well on its way to achieving its vision of becoming a culinary leader.
*Prior results do not guarantee future outcomes.
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Carbone Fine Food is strongly focused on driving awareness and trial to ignite a movement of Carbone at-home chefs! With consumers increasingly looking for high quality, taste-worthy ways to recreate restaurant-inspired meals at home, Carbone is well-positioned to become the #1 Super Premium Pasta Sauce within the US in the near future.
This post contains third-party claims and advertisements. Instacart does not make any representation as to the accuracy or suitability of any of the information provided herein by our third party advertisers.
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