When it came to Bar-B-Q, Stubb would say, "It all starts with a good rub." Stubb's Pork Rub is a tangy mix of real sea salt, paprika, mustard and lime juice that’s perfect for seasoning any cut of pork. C.B. Stubblefield, known simply as “Stubb”, opened his bar-b-q joint in Texas after feeding thousands as a mess sergeant in the Korean War. His belief in legendary ingredients, hard work and careful craftsmanship lives on today with Stubb’s Pork Rub, a blend of sea salt, spices and lime for an authentic Texas kick with a touch of citrus. There’s no artificial flavors and it’s gluten-free and Non GMO Project verified. Generously coat any cut of pork, chicken, even seafood or vegetables with the Pork Rub before cooking.