Naturally sweet and mild pure African Red Bush. Rooibos is a botanical which exists only in specific microclimates of South Africa. Known as African Red Bush , Rooibos was originally consumed by the Koi and San Nomadic tribes of the Western Cape. Rooibos (Aspalathus Linearis) is a nutritious, shrub-like botanical with bountiful health benefits. Prepared like tea, it's an all natural, caffeine-free source of powerful antioxidants that strengthens the body's natural immunity against aging and disease. Rooibos contains Vitamins C and E as well iron, zinc, potassium and calcium. Rooibos has adaptogenic and anti-spasmatic effects that promote restful sleep and relaxation. Pure rooibos has a deep red infusion that imparts a smooth sweet flavor and a pleasant aroma. It's great hot or iced, can be served with lemon or even blended with fruit juice. Unlike some teas, Rooibos is devoid of bitterness. The longer Rooibos is steeped the richer the flavor becomes. USDA Organic. Certified organic by Quality Assurance International. Fair Trade Certified.