An employee-owned company. To your good health. - Bob Moore. Friend of the heart. Good source of fiber. You can see our quality! It is more clear than ever that a healthy diet should have whole grain foods as its foundation. Bob's Red Mill Whole Grain Oat Flour is a great way to add whole grains to your healthy diet. Not only are oats a good source of dietary fiber, their soluble fiber can also help reduce cholesterol levels in the body. Add some healthy and delicious Whole Grain Oat Flour to your baking recipe or use as a thickener or breading. Wholesome. 100% Whole Grain: 40 g or more per serving. WholeGrainsCouncil.org. Eat 48 g or more of whole grains daily. Dear friends, we would like to share with you're the importance of including whole grain foods in your diet. A whole grain includes all three parts of the grain kernel: the bran, endosperm and germ. Whole grains have long been over-generalized as just a good source of dietary fiber, but they also contain important vitamins, minerals, and hundreds of unique phytochemicals. Recent scientific research has discovered that the benefits of eating whole grains come from the synergistic effects of the fiber, vitamins, minerals and phytochemicals - not just the individual components. They all work together to offer health benefits that are greater than the sum of the parts. Exactly how they work together is uncertain, but studies show that diets rich in whole grain foods and other plant foods and low in total fat, saturated fat, and cholesterol may reduce the risk of heart disease and some cancers. So for your good health, start eating at least three servings of whole grain foods every day. My Bob's Red Mill Whole Grain Oat Flour is a delicious way to include them in your diet. It carries my highest endorsement. To your good health, Bob Moore. Grain Anatomy: bran; endosperm; germ. Our product line is diverse and extensive. For information and recipes, visit our website at www.bobsredmill.com.