High fiber. Hot cereal. An Employee-Owned Company. To your good health. - Bob Moore. Friend of the heart. You can see our quality! A deliciously smooth, high fiber cereal milled from high protein oats cultivated in the best oat-growing country in North America! Bob's Red Mill Organic Oat Bran Cereal is milled to contain a high concentration of the natural fiber founds in oats. USDA Organic. All natural. Three grams of soluble fiber from oatmeal daily in a diet low in saturated fat and cholesterol may reduce the risk of heart disease. This cereal has two grams per serving. Our product line is diverse and extensive. For information and recipes, visit our website at www.bobsredmill.com. Certified organic by QAI. Dear Friends, Did you know that 9 out of 10 Americans do not meet their daily recommendation for fiber consumption? It's true. That's unfortunate because eating enough fiber is so essential for good health. Fiber regulates the digestive system and helps pass waste and toxins out of the body. It absorbs fat and cholesterol that would otherwise make its way into the blood. Plus fiber helps you to feel full faster, and filling up on high fiber foods leaves less room for high-fat, high-calorie, low-fiber foods. Depending on your age and gender you should eat between 21 and 38 grams of fiber every day. Eating more whole grains, fruits and vegetables will help you get the fiber you need. Bob's Red Mill Organic Oat Bran Hot Cereal is an delicious way to meet your body's fiber requirements. So for your good health, start enjoying it today. To your good health, - Bob Moore. Did you know? Bob's Red Mill also manufactures the largest selection of whole grain foods available anywhere, including (but not limited to): Flaxseed Meal, 10 Grain Cereal, Cornmeal, Whole Wheat Flour, 10 Grain Bread Mix, Scottish Oatmeal, Soy Flour, 10 Grain Pancake Mix, Quinoa Grain and Flour. If you do not see these products in your store, ask for them.