Natural fire lighter fluid. Natural ingredients. Don't eat fuel. Perfect for campfires, wood-fired pizza ovens, fireplaces and chimineas. Did you know that the most commonly available starter fluids are made of kerosene? Smarter Starter Fluid is ideal to light wood-fired pizza ovens, hot-dog roasting campfires, fireplaces and chimineas. Other fire starter fluids can make your fire-cooked food taste like fuel. If your food tastes like fuel, you are eating fuel! Smarter Starter Fluid is the ultimate replacement of kerosene based fire lighter fluid. Our patent-pending formula has a very low level of toxicity and will not leave an unpleasant residual petrochemical taste on your food. Say goodbye to kerosene forever. Don't eat fuel! Made in USA.