Flour is raw. Please cook fully before enjoying. What is the Best Way to Store All Purpose Flour? Store flour in an airtight container in a cool place (75 degrees F or cooler) away from heat. For maximum shelf life, flour may be stored in refrigerator or freezer. If My Recipe Calls for Sifting, Do I Need to Sift? No! Pillsbury Best All Purpose Flour is sifted during the milling process so it is appropriate for all recipes whether they call for sifted flour or not. However, shipping and storage may caused settling of the flour so it is always a good practice to loosen the flour with a fork or spoon before measuring. What Flours Can I Substitute with All Purpose Flour? All Purpose and Unbleached All Purpose Flour can be used interchangeably. If the recipe calls for Self Rising Flour, simply add 1-1/2 teaspoons baking powder and 1/2 teaspoon salt for every cup of All Purpose Flour substituted in the recipe. Safe Handling Instructions: Raw flour is not ready-to-eat and must be thoroughly cooked before eating to prevent illness from bacteria in the flour. Do not eat or play with raw dough; wash hands, utensils, and surfaces after handling.