Made with stone ground wheat. No artificial preservatives, colors, or flavors. If you're looking for fresh-baked flavor, then welcome to H-E-B Bake Shop. H-E-B bakers carefully inspect each and every one of our creations to ensure they deliver the fresh-baked flavor and tender texture you crave. It's no secret what makes our 100% Whole Wheat Bread so nutritious and delicious. We took stone-ground 100% whole wheat flour and added a touch of molasses. That's why you'll love our 100% Whole Wheat Bread. It's low in fat, low in sodium and provides and excellent source of niacin for your healthy lifestyle - without compromising on flavor. Diets rich in whole-grain foods and other plant foods and low in total fat, saturated fat and cholesterol may reduce the risk of heart disease and certain cancers.