"fudgy chunks of brownie goodness mixed into dark and rich chocolate ice cream. Sounds like a dream.
At first, that’s all it was. Long ago, we were making brownie ice cream sandwiches for sale in grocery stores. Sometimes there would be broken pieces in the brownie delivery, and we’d nab them for flavor experiments. What would brownie pieces taste like in chocolate ice cream? Pretty good, as it turns out! That original experimental flavor eventually became the legendary ice cream concoction known as chocolate fudge brownie.
Meanwhile, ben cohen had met bernie glassman, the founder of greyston bakery, a yonkers, new york, usa-based company with a mission to end poverty and give back to the community. Equally important, their brownies were just so darn good—after sampling some, ben handwrote a note asking for two truckloads of brownie pieces. While we knew greyston would be the ideal supplier for turning chocolate fudge brownie into a flavor sold by the tub, getting the brownies to cooperate wasn’t easy. After about 25 batches of brownies and six months of work, the flavor finally debuted in 1991, and it’s been a hit ever since.
All ben & jerry's ice cream is made with non-gmo sourced ingredients and cage-free eggs. The cocoa, sugar and vanilla in chocolate fudge brownie is fairtrade certified. And all our packaging is responsibly sourced. Greyston bakery, one of the largest social enterprises in the usa, continues to provide the brownies for this and all of our flavors."