Details

Because you're worth it™. Experience new preference, our true gold standard of beautiful color and shine. Preference's superior fade- defying color and shine system creates a rich long-lasting color spectrum with luminosity, shine and beautiful gray coverage. Luminous color shines from every strand and defies fade-out for up to 8 beautiful weeks. Plus, our new color protective care supreme conditioner now formulated with golden camelina oil, anti-oxidant vitamin e and uv filter helps keep first day color vibrancy and provides silky, resilient hair. From root to tip, color won't fade-out, turn dull or brassy.

This kit contains: color optimizing creme, color gel, care supreme multi- dose conditioner (6 weekly treatments), superior colorist gloves, pro- precise applicator, insert. We recommend coloring every 4-6 weeks.

Shade guide: 9-1/2bb is a baby blonde shade with beige tones, which will minimize red/orange tones. For optimal color results, use on your natural light blonde to dark blonde hair. Shade tips: if you hesitate between two preference shades, choose the lightest one. On more than 50% gray, your results will be slightly lighter-looking than the results shown. On red hair, your color results will be blonde with soft reddish tones.

Ingredients

Color Gel: Aqua/Water, Trideceth-2 Carboxamide Mea, Propylene Glycol, Hexylene Glycol, Peg-2 Oleamine, Polyglyceryl-4 Oleyl Ether, Ammonium Hydroxide, Oleyl Alcohol, Alcohol Denat., Polyglyceryl-2 Oleyl Ether, Oleic Acid, Sodium Diethylaminopropyl Cocoaspartamide, Pentasodium Pentetate, Ammonium Acetate, Parfum/Fragrance, Sodium Metabisulfite, Erythorbic Acid, Alpha-Isomethyl Ionone, Eugenol, Linalool, Citronellol, 2-Methylresorcinol, P-Phenylenediamine, Resorcinol, Hydroxypropyl Bis(N-Hydroxyethyl-P-Phenylenediamine) Hcl. F.I.L. #D32988/3. Color Optimizing Creme: Aqua/Water, Hydrogen Peroxide, Cetearyl Alcohol, Trideceth-2 Carboxamide Mea, Ceteareth-30, Glycerin, Pentasodium Pentetate, Sodium Stannate, Tetrasodium Pyrophosphate. F.I.L. #D56/21. Care Supreme® Conditioner: Aqua/Water, Cetearyl Alcohol, Glycerin, Behentrimonium Chloride, Candelilla Cera/Candelilla Wax/Cire De Candelilla, Amodimethicone, Cetyl Esters, Isopropyl Alcohol, Lecithin, Tocopherol, Oleth-10, Phenoxyethanol, Ppg-5-Ceteth-20, Ethylhexyl Salicylate, Ethylparabentrideceth-12, Chlorhexidine Dihydrochloride, Limonene, Camelina Sativa Oil/Camelina Sativa Seed Oil, Linalool, Benzyl Alcohol, Benzyl Benzoate, Phosphoric Acid, Parfum/Fragrance, Geraniol, Disodium Cocoamphodipropionate, Methylparaben, Cetrimonium Chloride, Butylphenyl Methylpropional, Citronellol, Hexyl Cinnamal, Amyl Cinnamal. F.I.L. #D42419/2.

Directions

Read and follow the insert; store between 50 degrees fahrenheit and 80 degrees fahrenheit.

Warnings

Usage advisory-safety warnings: important: haircolor can cause an allergic reaction which, in certain rare cases, can be severe. Therefore, you must follow these precautions: do not use if: you have already had a reaction to a haircolor product; you have sensitive, itchy, or damaged scalp. If you have a tattoo, the risks of allergic reaction may be increased. Perform a skin allergy test 48 hours before each use of this product (see insert). Remember to buy your product 2 days ahead of time. Avoid contact of this product with eyes and skin; if product gets into eyes, rinse immediately; wear gloves provided in kit; thoroughly rinse hair after application; do not use over compound henna or progressive color; wait at least 14 days after bleaching, relaxing or perming before coloring; keep product out of the reach of children. Do not apply on children. Caution: this product contains Ingredients which may cause skin irritation on certain individuals and a preliminary test according to accompanying directions should first be made. This product must not be used for dyeing the eyelashes or eyebrows; to do so may cause blindness.