A low fat food. No artificial ingredients. Whole grain goodness. What makes brown rice brown? Its natural bran coating that's removed for white rice. This whole grain rice has a wonderfully nut-like flavor and chewy texture. Rice can be the ultimate comfort good; simple, warm and familiar. Or it can carry a host of ingredients that take you (and your imagination) around the globe. Discovering rice just might open up a whole new world of eating. And like all grains, rice is basic to healthy eating. Remember, your satisfaction is always guaranteed with Wegmans brand products - Danny Wegman.