Skip To Main Content
Tender & True Dog Food, Premium, Chicken & Brown Rice Recipe

Tender & True Dog Food, Premium, Chicken & Brown Rice Recipe

4 lb
WegmansCostcoGiant FoodALDIFood LionSprouts Farmers MarketSam's ClubHarris TeeterTotal Wine & MoreShoppersThe Fresh MarketCVS Pharmacy®HMartBalducci'sPetco

Popular near you

Related Products

Often Bought With


Calorie Content (Calculated): 3,500 kcal/kg; 350 kcal/cup. Nutrition Statement: Tender &True Chicken Brown Rice Recipe for Dogs is formulated to meet the nutritional levels established by the AAFCO Dog Food Nutrient Profiles for all life stages excluding growth of large size dogs (70lb. or more as an adult). Grain free. USDA Organic. Certified Organic by Oregon Tilth. USDA Organic: 2014: We pioneered the first and only pet food meeting USDA standards to be truly organic from farm to bowl. Certified organic. No corn, no wheat, no soy Non GMO Project verification 2019; Non-GMO Project verification was obtained for our tasty jerky treats. A balanced formula for all life stages. Certifiably better. Raised without antibiotics. Farm to bowl. Responsibly sourced. Pioneers in Pet Food We’re What’s Next: October 2014. Tender & true pioneered the first ever certified USDA organic, humanely raised, antibiotic-free pet food. Today we're continuing to blaze a trail of firsts, setting new standards in the industry for quality, excellence and care. All this, and still independently owned. We're what's next. Present: At tender & true, we're always looking to the future. A future of sustainability, responsibility and unparalleled quality. We're what's next. 2018 We developed the first treat raised without antibiotics certified at the highest GAP level. 2014: Tender & true - the first Global Animal partnership (GAP) certified humanely raised pet food, and still the only full line of GAP certified pet food available. 2014: Our full line of dog and cat food is the first and only full line of pet food raised without antibiotics. Our Truth: A furry friend is one of the greatest joys in life, and we all want to be confident in giving them the absolute best life possible. We set out to make tender & true better from the beginning, with no compromises and with the certifications to prove it. We believe in sourcing and supplying our own ingredients, so we know a thing or two about what goes into feeding your pets. Our long relationships with farmers, growers and fisheries means we've always pushed the possibilities of better ingredients. We continue to blaze a trail of firsts, setting new standards in the industry for quality, excellence and care. It's easy to feed your pets a better diet. Better for them. Better for the environment. Better for you. It's Tender & True. Certifiably Better. Fresh Water: Be sure to have a clean bowl of cool, fresh water available at all times. Connect with Us: Facebook. Twitter. Instagram. YouTube. (hashtag)tenderandtruepet. To learn more visit Resealable, keeps products fresh! Sustainable seafood. Certified sustainable sea food MSC: 2015: We partnered with the Marine stewardship council (MSC) to always provide certified, sustainable fish. Humanely raised. Animal Welfare certified. Certified to the Step 2 standards of Global Animal Partnership's multi-tiered program by Earth Claims. We believe that quality starts from the very beginning. That's why we partner with Global Animal Partnership (GAP), a third-party nonprofit organization, to guarantee that the chicken contained in each and every Tender & True Organic Chicken & Liver Recipe has been certified humanely raised. GAP is a group of farmers, scientists, retailers, manufacturers, and animal advocates all collaborating with a common purpose: Improving farm animal welfare. GAP has created a comprehensive 5-Step Animal welfare rating program to promote continuous improvement in animal agriculture, encourage welfare-friendly farming practices, and inform consumers about the animal farming systems they choose to support. The farms we choose to partner with are continually audited by a third-party to verify the treatment of all animals meets the standards of the 5-Step Animal welfare rating program. Together, we are improving the lives of farm animals step by step. Thank you for choosing poultry that has met GAP's standards for the 5-Steps Animal welfare rating program. To learn more about Global Animal Partnership’s 5-Step Animal Welfare Standards, visit Independently owned & prepared in the USA.


Chicken, Chicken Meal, Brown Rice, Tapioca Starch, Potato Starch, Flaxseed Meal, Whitefish Meal, Chicken Fat (preserved With Mixed Tocopherols), Dried Beet Pulp, Chicken Liver, Natural Flavors, Menhaden Fish Oil (preserved With Mixed Tocopherols), Potato Flour, Choline Chloride, Salt, Potassium Chloride, Mixed Tocopherols (preservative), Monosodium Phosphate, Taurine, Ascorbic Acid, Vitamin E Supplement, Zinc Proteinate, Zinc Sulfate, Manganous Oxide, Manganese Proteinate, Inositol, Ferrous Sulfate, Niacin, Vitamin B12 Supplement, Zinc Oxide, Iron Proteinate, Thiamine Mononitrate, Biotin, Riboflavin Supplement, Calcium Pantothenate, Pyridoxine Hydrochloride, Sodium Selenite, Copper Sulfate, Vitamin A Supplement, Copper Proteinate, Citric Acid (preservative), Vitamin D3 Supplement, Folic Acid, Potassium Iodide.


Not for human consumption.


Daily Feeding Guide (Cups (Use standard 8 oz measuring cup)): Weight of dogs (lbs) – 2 to 10. Puppies (to 6 months) - 1/3 to 1-1/4. Adults to 10 yrs. & active - 1/4 to 3/4. Seniors & low activity - 1/4 to 1/2; Weight of dogs (lbs) – 11 to 15. Puppies (to 6 months) - 1-1/3 to 1-2/3. Adults to 10 yrs. & active - 3/4 to 1-1/4. Seniors & low activity - 1/2 to 3/4; Weight of dogs (lbs) – 16 to 20. Puppies (to 6 months) - 1-1/2 to 2. Adults to 10 yrs. & active - 1 to 1-1/2. Seniors & low activity – 3/4 to 1; Weight of dogs (lbs) – 21 to 25. Puppies (to 6 months) - 2 to 2-1/4. Adults to 10 yrs. & active – 1-1/3 to 1-7/8. Seniors & low activity - 1 to 1-1/2; Weight of dogs (lbs) – 26 to 50. Puppies (to 6 months) - 2-1/3 to 3-3/4. Adults to 10 yrs. & active - 1-1/2 to 2-2/3. Seniors & low activity – 1-1/2 to 2; Weight of dogs (lbs) – 51 to 75. Puppies (to 6 months) - NA. Adults to 10 yrs. & active - 2-1/2 to 3. Seniors & low activity - 2 to 2-1/2; Weight of dogs (lbs) – 76 to 100. Puppies (to 6 months) - NA. Adults to 10 yrs. & active - 3 to 5. Seniors & low activity - 2-1/2 to 3-1/4. Recommended guidelines. Individual amounts may vary depending on animal activity overall health and age. Transition Information: When transitioning your pet to a tender & true recipe, we recommend making a gradual transition over 10 days. 25% new food (Day 1-3); 50% new food (Day 4-6); 75% new food (Day 7-9); 100% new food (Day 10); More information: Feed pregnant dogs up to 50% more during the last 3 weeks of pregnancy; Puppies less than 6 months old and lactating females require twice the amount of food as an adult dog and should be fed 3-4 times a day. Puppies six months to a year should be fed twice daily. Senior and overweight dogs may be fed a reduced amount, depending on dog’s weight and activity level.

Protect from moisture. Store in a cool, dry place.

Popular brands

Blue BuffaloIAMSMerrickNUTRONatural BalancePaws Happy LifePedigreePurinaPurina Pro Plan

Why Instacart?

Instacart delivers fresh groceries
Great Prices, from multiple stores
All your favorite local stores
Personal shoppers pick all the highest quality items for you
Delivered in as little as 2 hours

Why Instacart?

Instacart delivers fresh groceries
Great Prices, from multiple stores
All your favorite local stores
Personal shoppers pick all the highest quality items for you
Delivered in as little as 2 hours

Browse more categories

  • Dog Treats
  • Wet Dog Food

Common questions

The price for this product is set by the individual retailers and varies among them. Each retailer has a pricing policy that can be found on that retailer's page. Please click on each retailer to see that retailer's price for this product.
We accept Visa, Mastercard, Discover and American Express
* FREE delivery on your first order with Express.Terms apply
Instacart logo

Get deliveries with Instacart

  • iOS Logo
  • Play Store Logo

Top departments


    • Terms of Use
    • Privacy Policy
    Apple and the Apple logo are trademarks of Apple Inc., registered in the U.S. and other countries. App Store is a service mark of Apple Inc. Android, Google Play and the Google Play logo are trademarks of Google LLC.