Lundberg Family Farms®From simple beginnings grow wonderful things.Ever since the first grain of rice was planted over 80 years ago, Lundberg Family Farms has been committed to providing rice products of the highest quality while honoring our responsibility as stewards of the land. Our commitment to sustainable farming practices benefits the entire ecosystem, leaving the soil, plants, water and wildlife better because our farms exist. We remain true to our roots, living our core values everyday: integrity, sustainability, responsibility, and authenticity. The result of our commitment to excellence is quality you can taste in every delicious bite.The dependable 1935 Farmall tractor on our package is a reminder of our roots and simple beginnings. It was transported to California from Nebraska when Albert and Frances Lundberg migrated here to escape the Dust Bowl. It was used for decades to help us bring quality rice products to families like yours.