Since 1868. Conscience-clearing power. Free yourself. Ammonia free, animal testing free, bleach free, dye free, phosphate free, non-toxic. A Natural History: Watkins has been good and natural through and through since 1868. Powered with natural ingredients, this premium dish soap delivers high performance cleaning action to eliminate grease and dried on food. Vitamin E, aloe and glycerin help care for your skin, while our crisp sweetgrass citron scent eliminates odors and refreshes. J.R. Watkins proudly discloses all ingredients. Superior quality since 1868. Please recycle. Made in USA.