Skip To Main Content
Hy-Vee logo
Home /

About Hy-Vee

Hy-Vee is employee-owned and synonymous with quality, variety, convenience, healthy lifestyles, culinary expertise and superior customer service. Its slogan, "A Helpful Smile in Every Aisle," expresses the foundation of the company's operating philosophy.

See all alcohol delivery through Instacart.

Gluten Free

One Step, Shop with Purpose


Meat & Seafood

About Hy-Vee

Hy-Vee is a chain of supermarkets found throughout eight Midwestern states: Minnesota, Wisconsin, South Dakota, Iowa, Illinois, Nebraska, Missouri, and Kansas. The company was founded in 1930 in Beaconsfield, Iowa. It wasn't until 1952 that the name "Hy-Vee" was adopted, and the first store under the new name opened in 1953. Hy-Vee has since expanded to more than 240 stores.

Hy-Vee's slogan, "A helpful smile in every aisle," was first introduced in 1963 and became a jingle in the 1990s. The "smile" in the slogan refers to their thousands of employees. Hy-Vee is proudly owned by employees who hold direct or indirect stock in the company — that is, participating in The Hy-Vee and Affiliates 401(k) Plan.

Many Hy-Vee stores operate with several departments, such as the bakery, delicatessen, floral, frozen, grocery, HealthMarket, wine and spirits, meat and seafood, pharmacy, and produce departments, as well as the Market Grille restaurant. Some Hy-Vee stores, such as the Hy-Vee Dollar Fresh or Hy-Vee Fast & Fresh stores, offer a more limited selection of products to serve their local communities. Hy-Vee also operates their own gas stations.

Why should you shop at Hy-Vee?

If your local Hy-Vee store includes all the available departments, you may not need to stop at another store to check every item off your weekly shopping list. Each grocery aisle displays many brands, so you can find the product you want from the brands you love.

Hy-Vee seeks to help customers lead healthy lifestyles, and many Hy-Vee stores feature the Hy-Vee HealthMarket private label. You may also have access to an in-store dietitian at your local Hy-Vee to assist you in making healthy lifestyle choices. Most Hy-Vee stores offer a wide selection of gluten-free and other products to meet your dietary considerations. Give back to your community by purchasing Hy-Vee's One Step products, such as boxes of cereal, cases of water, and bags of potatoes.

You can also join Hy-Vee's loyalty program, Fuel Saver + Perks, for free. As a part of the program, you will receive access to exclusive deals and digital coupons to save even more on every purchase. You'll also earn points to save money at the gas station. These fuel rewards are redeemable at Hy-Vee Gas, Casey's, Shell stations, Sinclair stations, and KwikTrip. Hy-Vee also releases a weekly ad, so you can see which items are on sale and plan your shopping trip accordingly.

What products does Hy-Vee carry?

Hy-Vee carries a variety of grocery, dairy, meat, frozen, household, and several other types of products to meet your shopping needs. This supermarket presents many products in various brands, including the Hy-Vee private label, which offers high-quality items at a great value.

In the produce department, you will find a large and varied selection of fresh fruits, vegetables, and herbs. This high-quality produce selection also features organic options.

Hy-Vee offers mainstream groceries and international products, so you can put together your favorite ethnic meals or try a new cuisine. You can shop for Asian, Latino, Indian, and kosher products in the grocery aisles, and you might find a few items in the deli.

If you're not much of a cook or are in pinch for time, the deli offers delicious meal options that only take a few minutes to prepare. Hy-Vee's Heat & Eat meals are a great value and offer many options, such as beef meatloaf or cashew chicken. You can also shop in the deli department for specialty cheeses or lunch meats as well as several other prepared products.

The bakery offers a little bit of everything, from loaves of fresh-baked bread and rolls, to breakfast pastries and desserts. The meat and seafood department is extensive and offers both packaged and fresh products.

Hy-Vee stores have many departments, including a floral department. If it's on your list, you'll probably find it at Hy-Vee.

Can you order from Hy-Vee online?

You can order online from Hy-Vee through Instacart! When you order through Instacart, you can get Hy-Vee products delivered straight to your door. You have access to nearly all the items you could purchase if you visited Hy-Vee in person, so placing an online order saves you a trip to the store. You can shop at Hy-Vee online whenever it's most convenient to you. Place your order, then set the delivery time for when it's convenient for you and your schedule, either delivered to your door or to your front porch. Some stores offer pickup services through Instacart, so check to see whether Hy-Vee pickup is available in your area.

When you order online through Instacart, the prices you see for each item have been set by Hy-Vee. These prices are based on the average in-store price in your area. While you may not have access to all the same sales and discounts, you can still save on select items and apply coupons to items along the way. Be sure to check out the Savings tab to save the most on each Hy-Vee online order.

How to order from Hy-Vee

Through Instacart, you can shop for Hy-Vee products by department or by entering the name of an item in the search bar. You can also shop by sales or discounts by clicking on the Savings tab. For every item you would like to purchase, click on the small green plus sign on the item's image to add it to your online order.

When you place your order, you can choose the Fast & Flexible delivery option, which will give your order to the next available shopper. You can also select a two-hour window of time, so you know when to expect your order delivery. Hy-Vee delivery is open between 9 a.m. and 10 p.m. every day of the week, so you can select a time that works best for you. Note that the delivery fee may change based on your order's final cost.

Take a minute to sign up for Instacart today! You can shop for your favorite Hy-Vee products online and have them delivered straight to your door.

Common questions

Yes! Hy-Vee offers same-day delivery with Instacart and you can get your items delivered in as fast as 1 hour.

It's simple. Using the Instacart app or website, you can shop for your favorite products from a Hy-Vee near you. After you have placed your order, Instacart will connect you with a personal shopper in your area to shop and deliver your order. Contactless delivery is available with our "Leave at my door" option. You can track your order's progress and communicate with your shopper every step of the way using the Instacart app or website.

Here's the breakdown on Hy-Vee delivery cost via Instacart:
  • Delivery fees start at $3.99 for same-day orders over $35. Fees vary for one-hour deliveries, club store deliveries, and deliveries under $35.
  • Service fees vary and are subject to change based on factors like location and the number and types of items in your cart. Orders containing alcohol have a separate service fee.
  • Tipping is optional (but highly encouraged!) for delivery orders. It’s a great way to show your shopper appreciation and recognition for excellent service. 100% of your tip goes directly to the shopper who delivers your order.

Interested in lower delivery fees? Sign up for Instacart Express and you can get $0 delivery fees on every order over $35, and lower service fees too!

Hy-Vee pickup cost via Instacart:
  • There may be a "pickup fee" (equivalent to a delivery fee for pickup orders) on your pick up order that is typically $1.99 for non-Express members. Express membership waives this like it would a delivery fee.
  • Pick up orders have no service fees, regardless of non-Express or Express membership.

The best part about Hy-Vee delivery via Instacart is that you can choose when you would like to schedule your delivery. You can get it in as fast as an hour, or choose a dropoff time for later in the day or week to fit your schedule.

Delivery windows start as early as 9am and run as late as midnight. Check local store hours. Delivery hours are subject to store operating hours, which includes holidays.

To make sure you get your delivery as scheduled, we recommend—
  • Turning on notifications for the Instacart app
  • Keeping an eye out for text messages and phone calls from your Instacart shopper
  • Leaving helpful instructions for parking, gate codes, or other clues to find your home.

Using the Instacart app or website, select Hy-Vee, select Pickup, and then select your preferred pickup location from which you’d like to place your order for groceries.

Then, when you arrive at Hy-Vee, use the Instacart app to notify us. Depending on the store, a shopper or store employee will bring the groceries to your car, or you can pick them up at the designated area.

Your Hy-Vee order placed via Instacart will be ready to pick up at the time you requested when you placed your order. However, no need to stress if you’re late! As long as you arrive before the end of the latest pickup window, we’ll have your order ready to go. (Heads up—the latest pickup window may end before the store’s closing time.)

At the moment, Instacart does not currently accept Hy-Vee gift cards as a form of payment.
Instacart logo

Get deliveries with Instacart

  • iOS Logo
  • Play Store Logo

Top departments


    • Terms of Use
    • Privacy Policy
    Apple and the Apple logo are trademarks of Apple Inc., registered in the U.S. and other countries. App Store is a service mark of Apple Inc. Android, Google Play and the Google Play logo are trademarks of Google LLC.