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About Food4Less

Food 4 Less is a national grocery store chain. The concept of Food 4 Less grocery stores was originally conceived by Lou Falley in the 1930s when he started two grocery store chains: Falley's, which was a full-service supermarket, and Food 4 Less, which was a warehouse-type store. The idea behind the Food 4 Less format was to cut labor costs by stacking products in their original packaging on shelves as opposed to individually. The concept worked, as these stores, which were located throughout eastern Kansas and part of northwestern Missouri, were very successful.

In the late 1990s, Kroger purchased many of the Food 4 Less stores, which are currently located in states like Illinois, Indiana, Nebraska, and Ohio. Kroger is the largest supermarket chain in the U.S. by revenue, and also the second-largest general retailer in the country. Today, Food 4 Less is still known as a "no-frills" store where customers bag their own groceries at checkout points.

Why should you shop at Food4Less?

The format on which Food 4 Less is based allows for decreased overhead costs, which translates into affordable prices for customers. Apart from reasonable prices, the retailer provides digital coupons on its website that offer discounts on selected products as well as regular specials, which you can view in the weekly ads.

Food 4 Less also boasts a wide selection of products, ranging from groceries to electronic products to toys to wine. This means that Food 4 Less is not only affordable but also convenient. Instead of having to drive around to different destinations to find the best deals on a variety of products, you can shop at one store. For your convenience, Food 4 Less also offers various in-store services, such as Coinstar, Western Union, and long-distance calling cards.

As Food 4 Less is a subsidiary of Kroger, the retailer is committed to decreasing food wastage and eradicating food shortages in disadvantaged communities. Customers can browse the Food 4 Less website for handy recipes that provide ideas on how to use the ingredients they already have at home more efficiently and, in this way, waste less food. If you want to make a contribution to the fight against waste, you can fill bins with recyclable waste, such as newspaper sleeves, bubble wrap, and plastic shopping bags, and drop these off at your nearest outlet on a regular basis.

What products does Food4Less carry?

Whether you're shopping for dishwashing liquid, frozen cat food, toys, or fresh herbs, you'll probably find it at Food 4 Less. If you need to stock up on some groceries, you can choose from a wide selection of goods, ranging from meat to pantry products to fresh produce, and much more. After a long day at work, drop by the frozen foods section, which offers many delicious frozen meals and desserts. Depending on your mood, you could opt for a chicken pot pie, fettuccine Alfredo, meatloaf, or a gluten-free herb-roasted chicken.

When you're looking for fresh artisan bread, visit the bakery section, which also offers donuts, cherry pie, roasted garlic naan flatbreads, and muffins. Or, drop by the well-stocked seafood section, where you can find wild-caught salmon fillets, butterfly shrimp, fresh sushi, and seafood dips.

Make some time after your grocery shopping, however, to visit other departments in the store, such as the Home Furnishings & Decor section. Here, you can buy anything from a doormat to a vacuum cleaner to a scented candle. Other departments you can visit offer electronic goods, beauty products, flowers, and even jewelry.

Can you order from Food4Less online?

Although it's pleasant to physically visit a Food 4 Less store and select the products you want from the shelves, life can get a bit busy at times. Fortunately, Food 4 Less has partnered with Instacart so that you can easily order the products you need online when your schedule becomes hectic. Instacart is one of the largest and most available grocery delivery services in the U.S., which means that you'll receive efficient and professional service.

While not all Food 4 Less products may be available for online ordering, you can still choose from a wide selection. This includes products from the meat, seafood, bakery, dairy, canned and dry goods, and pet departments. You can also order household items, baby products, magazines, and flowers. Whether you're looking for red onions, plant-based patties, beef sausage, or laundry detergent, Instacart will bring it to your door.

Life can get busy and overwhelming at times. Make use of the excellent service and convenience that the partnership between Food 4 Less and Instacart has brought to your doorstep by creating an Instacart account today.

How to order from Food4Less

To order online from Food 4 Less, you can create an account on their website and order from there, or you can use the Instacart phone app. Once you've accessed one of the two platforms, you fill a virtual shopping cart with the items you wish to order from Food 4 Less. Instead of stockpiling fresh produce in warehouses like other grocery delivery services tend to do, Instacart uses personal shoppers who drive to a Food 4 Less store near you to personally pick the items you've selected. The personal shopper then also delivers your order to you.

You can either opt for same-day delivery, in which case you can expect your delivery within a five-hour timeframe, or you can place your order ahead of time and stipulate the date on which you want the delivery. If you prefer, you can also opt for curbside pickup, in which case you'll receive a notification once your order is ready. You then simply park in a designated Food 4 Less curbside parking space and call the store to inform them that you've arrived. Within minutes, a friendly Food 4 Less associate will bring your shopping to your car.

Sign up for Instacart today to order delivery or pickup orders from Food 4 Less!

Common questions

Yes! Food4Less offers same-day delivery with Instacart and you can get your items delivered in as fast as 1 hour.

It's simple. Using the Instacart app or website, you can shop for your favorite products from a Food4Less near you. After you have placed your order, Instacart will connect you with a personal shopper in your area to shop and deliver your order. Contactless delivery is available with our "Leave at my door" option. You can track your order's progress and communicate with your shopper every step of the way using the Instacart app or website.

Here's the breakdown on Food4Less delivery cost via Instacart:
  • Delivery fees start at $3.99 for same-day orders over $35. Fees vary for one-hour deliveries, club store deliveries, and deliveries under $35.
  • Service fees vary and are subject to change based on factors like location and the number and types of items in your cart. Orders containing alcohol have a separate service fee.
  • Tipping is optional (but highly encouraged!) for delivery orders. It’s a great way to show your shopper appreciation and recognition for excellent service. 100% of your tip goes directly to the shopper who delivers your order.

Interested in lower delivery fees? Sign up for Instacart Express and you can get $0 delivery fees on every order over $35, and lower service fees too!

Food4Less pickup cost via Instacart:
  • There may be a "pickup fee" (equivalent to a delivery fee for pickup orders) on your pick up order that is typically $1.99 for non-Express members. Express membership waives this like it would a delivery fee.
  • Pick up orders have no service fees, regardless of non-Express or Express membership.

The best part about Food4Less delivery via Instacart is that you can choose when you would like to schedule your delivery. You can get it in as fast as an hour, or choose a dropoff time for later in the day or week to fit your schedule.

Delivery windows start as early as 9am and run as late as midnight. Check local store hours. Delivery hours are subject to store operating hours, which includes holidays.

To make sure you get your delivery as scheduled, we recommend—
  • Turning on notifications for the Instacart app
  • Keeping an eye out for text messages and phone calls from your Instacart shopper
  • Leaving helpful instructions for parking, gate codes, or other clues to find your home.

Using the Instacart app or website, select Food4Less, select Pickup, and then select your preferred pickup location from which you’d like to place your order for groceries.

Then, when you arrive at Food4Less, use the Instacart app to notify us. Depending on the store, a shopper or store employee will bring the groceries to your car, or you can pick them up at the designated area.

Your Food4Less order placed via Instacart will be ready to pick up at the time you requested when you placed your order. However, no need to stress if you’re late! As long as you arrive before the end of the latest pickup window, we’ll have your order ready to go. (Heads up—the latest pickup window may end before the store’s closing time.)

At the moment, Instacart does not currently accept Food4Less gift cards as a form of payment.
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